| City: | Rockford, Michigan |
| Names to Avoid: | Wolverine World Wide |
| County: | Kent County |
| Timezone: | Eastern (GMT -05:00) |
| Local Time: | 4:22:05 PM |
| Population: | No Population Data |
| Area Code: | 616 |
| Classification: | Unique [Company/Government] |
| Coordinates: | 43.1336, -85.5390 |
| Quick Link: |
Wolverine World Wide, Inc., a publicly traded footwear manufacturer, operates under dedicated ZIP code 49351 in Kent County. Founded in 1883 by G.A. Krause and his uncle Fred Hirth as the Hirth-Krause Company, the enterprise built its first manufacturing plant in Rockford in 1901. The company adopted the Wolverine name in 1921 and became Wolverine World Wide in 1964 before going public on the New York Stock Exchange in 1965. Today the company's brand portfolio includes Merrell, Hush Puppies, Saucony, Chaco, Wolverine, and Stride Rite, with products sold in approximately 170 countries.
Postal records identify 12 ZIP+4 codes serving facilities on Courtland Drive, including Wolverine World Wide headquarters, a Traffic Division, and Brooks Shoes operations. Census Business Patterns reports 13 establishments employing 943 workers within this ZIP. The 330-acre headquarters campus features recently renovated facilities housing their Merrell and Saucony brand teams.
This unique ZIP has served Wolverine World Wide for over two decades. Located approximately 8.7 miles north of Grand Rapids. Rockford is the valid mailing city for this ZIP code.
| Establishments: | 13 |
| Employment: | 943 |
| Residential: | 0 |
| Business: | 1 |
Buildings registered in the USPS ZIP+4 database with designated codes for direct mail delivery.
ZIP Code 49351 supports both business and residential activity. According to the Business Census (2023), there are 13 business establishments, employing about 937 people with an annual payroll of $128,173,000. USPS data shows 0 residential mailboxes and 1 business mailboxes, reflecting local delivery coverage.
| # Residential Mailboxes: | 0Source: USPS |
| # Business Mailboxes: | 1Source: USPS |
| Total Delivery Receptacles: | 28Source: USPS |
| Single Family Delivery Units: | 0Source: USPS |
| Multi Family Delivery Units: | 0Source: USPS |
| # of Businesses: | 13Source: CBP |
| 1st Quarter Payroll: | $50,298,000Source: CBP |
| Annual Payroll: | $128,173,000Source: CBP |
| # of Employees: | 937Source: CBP |
ZIP Code 49351 is located in Kent County, Michigan, within the Grand Rapids-Wyoming-Kentwood, MI Metropolitan Statistical Area (CBSA 24340) and Michigan's 3rd Congressional District. This Metro area has a population of 1,154,320 people, about 0.00% of whom live in ZIP Code 49351. It covers 0 sq mi of land and a water area of 0 sq mi.
| CBSA Name: | Grand Rapids-Wyoming-Kentwood, MISource: Census |
| CBSA Number: | 24340Source: Census |
| CBSA Type: | MetroSource: Census |
| CBSA Division: | --Source: Census |
| CBSA Population: | 1,154,320Source: Census |
| MSA: | Grand Rapids-Muskegon-Holland, MI MSASource: Census |
| Land Area: | --Source: Census |
| Water Area: | --Source: Census |
| Congressional District: | 03Source: USPS |
| Congressional Land Area: | 2628.74 sq miSource: Census |
| PMSA: | --Source: Census |
| Intro Date: | < 2004-10Source: ZIP-Codes.com |
| Place FIPS Code: | 2669080Source: Census |
| Place Name: | Rockford city; MichiganSource: Census |
We could not locate which school district 49351 belongs to, but we will update this once new district data is released. There are no public schools nor private schools with a mailing address in this ZIP Code. Listing Nearby schools instead. It also has 6 colleges, universities or post secondary education institutions nearby which would be a short commute to.
Our sources include trusted federal and licensed data from the United States Postal Service, U.S. Census Bureau, U.S. Geological Survey, Centers for Medicare & Medicaid Services, and the National Center for Education Statistics, along with proprietary datasets created by ZIP-Codes.com. Data last updated on December 1, 2025.