| City: | Rockford, Michigan |
| County: | Kent County |
| Timezone: | Eastern (GMT -05:00) |
| Local Time: | 7:42:37 PM |
| Population: | 38,250 [See All] |
| Area Code: | 616 |
| Classification: | Standard [Normal Street Delivery] |
| Coordinates: | 43.1256, -85.4942 |
| Land Area: | 84.52 sq mi |
| Quick Link: |
ZIP Code 49341 has 38,250 residents and 13,721 households (average 2.78 persons per household). The median age is 39.3 years, about the same as the state (40.1) and about the same as the nation (38.8). The gender split is 49.2% male and 50.8% female, which is about the same as the state male share (49.3%), making this a female-majority area. Largest groups are White (91.7%, much higher than the state average of 73.9% and well above the national average of 61.6%) and Hispanic or Latino (3.3%); Hispanic or Latino residents make up 3.3%, which is much lower than the national average (18.7%).
Explore More:Population Over TimeBy Age & GenderBy RaceBy GenderNativity & Citizenship
| 2020 Population: | 38,250Source: Census DHC |
| 2023 ACS Population Estimate: | 39,680Source: Census ACS |
| 2025 ZC Population Estimate: | 42,784Source: ZIP-Codes.com |
| Population Density: | 452.6 people per sq mile |
| Average Income: | $112,932Source: Census ACS |
| Households: | 13,721Source: Census DHC |
| Average House Value: | $347,700Source: Census ACS |
| Persons Per Household: | 2.78Source: Census DHC |
| Average Family Size: | 2.58Source: Census ACS |
| Group | 2010 | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Census ACS Population Estimate | -- | 33,085 | 33,697 | 33,588 | 34,518 | 34,971 | 35,546 | 36,216 | 36,711 | 37,505 | 38,728 | 38,606 | 39,094 | 39,680 |
| Decennial Census | 33,737 | -- | -- | -- | -- | -- | -- | -- | -- | -- | 38,250 | -- | -- | -- |
Median Age: 39.3
Male Median Age: 38.6
Female Median Age: 39.9
| Group | < 5 | 5-9 | 10-14 | 15-19 | 20-24 | 25-29 | 30-34 | 35-39 | 40-44 | 45-49 | 50-54 | 55-59 | 60-64 | 65-69 | 70-74 | 75-79 | 80-84 | 85+ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Male | 1,148 | 1,548 | 1,564 | 1,480 | 966 | 760 | 1,024 | 1,312 | 1,231 | 1,257 | 1,317 | 1,321 | 1,260 | 1,032 | 696 | 435 | 255 | 198 |
| Female | 1,114 | 1,457 | 1,514 | 1,424 | 878 | 744 | 1,206 | 1,414 | 1,259 | 1,263 | 1,352 | 1,398 | 1,310 | 1,061 | 903 | 520 | 312 | 317 |
| Total | 2,262 | 3,005 | 3,078 | 2,904 | 1,844 | 1,504 | 2,230 | 2,726 | 2,490 | 2,520 | 2,669 | 2,719 | 2,570 | 2,093 | 1,599 | 955 | 567 | 515 |
| White: | 35,080 | 93.73% |
| Black: | 255 | 0.68% |
| Hispanic:* | 1,255 | 3.35% |
| Asian: | 379 | 1.01% |
| American Indian: | 93 | 0.25% |
| Hawaiian: | 7 | 0.02% |
| Other: | 357 | 0.95% |
| Total: | 37,426 | 100% |
| Gender | Count | % | Median Age |
|---|---|---|---|
| Males: | 18,804 | 49.16% | 38.6 years |
| Females: | 19,446 | 50.84% | 39.9 years |
| Total: | 38,250 | 100% | 39.3 years |
| Native, born in the United States: | 38,821 | 97.84% |
| Native, born in PR, Island Areas, or abroad: | 190 | 0.48% |
| Foreign born, naturalized U.S. citizen: | 422 | 1.06% |
| Foreign born, not a U.S. citizen: | 247 | 1.69% |
| Total Population: | 39,680 | 100% |
| Total Native Population: | 39,011 | 98.31% |
| Total Foreign-born Population: | 669 | 1.69% |
In 2023, the Median household income is $112,932, which is considerably higher than the state median ($71,149), is up $36,590 (47.9%) since 2011 and above its 2019 pre-pandemic level by $18,037. Family households earn a median of $124,605 versus $49,025 for nonfamily households (a difference of $75,580). By gender, male median income is $85,655 and female is $68,419, which is much higher than the state female median ($51,279), with a current gap of $17,236 that has narrowed from 2011 to 2023. The labor-force participation rate is 69.8%, which is much higher than the state rate (61.4%). The unemployment rate is 4.5%, which is better than the state rate (5.8%). The largest occupation group is Management (52.8%).
Explore More:Income Over TimeHousehold IncomeEmployment StatusBy Occupation
| Income Type | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Median Household Income | $76,342 | $75,522 | $74,626 | $77,874 | $76,280 | $82,029 | $89,491 | $92,699 | $94,895 | $99,054 | $101,037 | $107,117 | $112,932 |
| Median Family Income | $81,984 | $81,863 | $82,892 | $86,947 | $87,245 | $92,436 | $99,563 | $101,624 | $103,241 | $107,159 | $109,975 | $118,273 | $124,605 |
| Median NonFamily Income | $37,567 | $38,537 | $36,571 | $34,901 | $36,402 | $40,441 | $37,295 | $39,079 | $45,287 | $45,313 | $43,618 | $48,558 | $49,025 |
| Median Male Income | $65,138 | $65,730 | $64,929 | $63,289 | $61,569 | $64,240 | $63,238 | $67,471 | $71,461 | $72,684 | $74,012 | $80,994 | $85,655 |
| Median Female Income | $43,226 | $43,298 | $44,684 | $44,179 | $46,011 | $47,373 | $50,191 | $53,343 | $54,876 | $58,038 | $60,729 | $68,395 | $68,419 |
| Employed: | 19,927 | 66.57% |
| Unemployed: | 950 | 3.17% |
| Not In Labor Force: | 9,058 | 30.26% |
| Total: | 29,935 | 100% |
| Management, business, science, and arts: | 10,526 | 52.82% |
| Service: | 2,370 | 11.89% |
| Sales and Office: | 3,825 | 19.20% |
| Natural resources, construction, and maintenance: | 1,226 | 6.15% |
| Production, transportation, and material moving: | 1,980 | 9.94% |
| Total Civilian Employed Population: | 19,927 | 100% |
In 2023, the median home value is $347,700, which is considerably higher than the state median ($217,600), is up $155,300 (80.72%) since 2011 and above its 2019 pre-pandemic level by $107,000. The median gross rent is $1,251, which is considerably higher than the state median ($1,084), is up $493 (65.04%) since 2011 and above its 2019 pre-pandemic level by $337. Of occupied housing, owners make up 90.55% (67.99% with a mortgage, 32.01% free-and-clear) and renters 9.45% - making this ZIP Code more home ownership than the state and under national rental averages. The vacancy rate is 2.97%, which is far lower than the state rate (12.16%).
Explore More:Compare Home ValueHome Value Over TimeRent & Over TimeHousing Occupancy
| Group | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Median Home Value | $192,400 | $186,100 | $180,800 | $177,000 | $181,800 | $192,200 | $205,800 | $223,900 | $240,700 | $253,600 | $264,600 | $313,400 | $347,700 |
| Less than $500: | 120 | 8.68% |
| $500 to $999: | 271 | 19.61% |
| $1,000 to $1,499: | 585 | 42.33% |
| $1,500 to $1,999: | 285 | 20.62% |
| $2,000 to $2,499: | 58 | 4.20% |
| $2,500 to $2,999: | 0 | 0.00% |
| $3,000 or more: | 0 | 0.00% |
| No Rent: | 63 | 4.56% |
| Total: | 1,382 | 100% |
| Group | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Median Rent | $758 | $779 | $781 | $798 | $808 | $813 | $876 | $934 | $914 | $993 | $1,067 | $1,177 | $1,251 |
| Owner Occupied (with mortgage): | 9,002 | 61.56% |
| Owner Occupied (free and clear, no mortgage): | 4,238 | 28.98% |
| Renter Occupied: | 1,382 | 9.45% |
| Total Occupied Housing Units: | 14,622 | 100% |
| Occupied Housing Units: | 14,622 | 97.03% |
| Vacant Housing Units (not graphed): | 448 | 2.97% |
| Total Housing Units: | 15,070 | 100% |
| Single-Family Units: | 13,368 | 88.71% |
| Multi-Family Units: | 1,049 | 6.96% |
| Other Units: | 653 | 4.33% |
| Total Housing Units: | 15,070 | 100% |
In 2023, 49.40% of adults (25+) have a bachelor's degree or higher, which is markedly above the state rate (31.80%), well above both the state and national averages. High school or higher is 96.70%, which is far higher than the national rate (89.40%). The uninsured rate is 2.50%, which is far lower than the national rate (8.60%). Private coverage is 87.20%, which is well above the national rate (67.30%). Public coverage is 22.60%, which is generally lower than the state rate (40.00%). The share of people in poverty is 2.60%, which is markedly below the state rate (8.80%), down 1.60 percentage points since 2011 and below its 2019 pre-pandemic level by 1.20 percentage points. This suggests a positive shift in the local economic and social landscape - higher incomes, steadier consumer demand, and a strengthening tax base. Among residents ages 3+, the largest enrollment group is elementary (48.38%). College enrollment is 12.70%, which is far lower than the national rate (26.70%), indicating the community may be more oriented toward vocational/trade or direct-to-workforce opportunities.
Explore More:Educational AttainmentHealth InsurancePoverty Over TimeSchool Enrollment
| Less than 9th grade: | 346 | 1.31% |
| 9th to 12th grade, no diploma: | 519 | 1.96% |
| High school graduate (includes equivalency): | 4,799 | 18.17% |
| Some college, no degree: | 5,210 | 19.72% |
| Associate's degree: | 2,485 | 9.41% |
| Bachelor's degree: | 7,985 | 30.23% |
| Graduate or professional degree: | 5,072 | 19.20% |
| Total: | 26,416 | 100% |
| High school or higher: | 25,551 | 96.73% |
| Bachelor's degree or higher: | 13,057 | 49.43% |
| Private Insurance: | 34,577 | 77.65% |
| Public Insurance: | 8,946 | 20.09% |
| No Insurance: | 1,004 | 2.25% |
| Total: | 44,527 | 100% |
| Has Health Insurance: | 43,523 | 97.75% |
| Group | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| % of People in Poverty | 4.2% | 5.0% | 4.8% | 3.2% | 3.6% | 3.9% | 3.6% | 4.1% | 3.8% | 2.4% | 2.4% | 3.1% | 2.6% |
Note: Counts of Families & People in poverty are not published at the ZIP Code level due to small sample sizes. Percentages shown are survey estimates from the American Community Survey (ACS). They may differ from official poverty statistics. The U.S. Census Bureau defines poverty status by comparing a family's or individual's total income with federal poverty thresholds that vary by family size and composition.
| Nursery School, Preschool: | 658 | 6.98% |
| Kindergarten: | 583 | 6.18% |
| Elementary school (grades 1-8): | 4,561 | 48.38% |
| High school (grades 9-12): | 2,429 | 25.76% |
| College or graduate school: | 1,197 | 12.70% |
| Total: | 9,428 | 100% |
| Early Childhood: | 1,241 | 13.16% |
| K-12 (Primary & Secondary School): | 7,573 | 80.32% |
ZIP Code 49341 supports both business and residential activity. According to the Business Census (2023), there are 818 business establishments, employing about 8,225 people with an annual payroll of $389,308,000. USPS data shows 15,390 residential mailboxes and 613 business mailboxes, reflecting local delivery coverage.
| # Residential Mailboxes: | 15,390Source: USPS |
| # Business Mailboxes: | 613Source: USPS |
| Total Delivery Receptacles: | 16,197Source: USPS |
| Single Family Delivery Units: | 12,222Source: USPS |
| Multi Family Delivery Units: | 537Source: USPS |
| # of Businesses: | 818Source: CBP |
| 1st Quarter Payroll: | $94,100,000Source: CBP |
| Annual Payroll: | $389,308,000Source: CBP |
| # of Employees: | 8,225Source: CBP |
ZIP Code 49341 is located in Kent County, Michigan, within the Grand Rapids-Wyoming-Kentwood, MI Metropolitan Statistical Area (CBSA 24340) and Michigan's 2nd and 3rd Congressional Districts. This Metro area has a population of 1,154,320 people, about 3.31% of whom live in ZIP Code 49341. It covers 84.52 sq mi of land and a water area of 3.874 sq mi.
| CBSA Name: | Grand Rapids-Wyoming-Kentwood, MISource: Census |
| CBSA Number: | 24340Source: Census |
| CBSA Type: | MetroSource: Census |
| CBSA Division: | --Source: Census |
| CBSA Population: | 1,154,320Source: Census |
| MSA: | Grand Rapids-Muskegon-Holland, MI MSASource: Census |
| Land Area: | 84.52 sq miSource: Census |
| Water Area: | 3.874 sq miSource: Census |
| Congressional District: | 02,03Source: USPS |
| Congressional Land Area: | 3281.19, 2628.74 sq miSource: Census |
| PMSA: | --Source: Census |
| Intro Date: | < 2004-10Source: ZIP-Codes.com |
| Place FIPS Code: | 2669080Source: Census |
| Place Name: | Rockford city; MichiganSource: Census |
ZIP Code 49341 is in the Rockford Public Schools, which serves grades Kindergarten thru 12th. There are 14 public schools and 2 private school(s) in this ZIP Code. It also has 6 colleges, universities or post secondary education institutions nearby which would be a short commute to.
Our sources include trusted federal and licensed data from the United States Postal Service, U.S. Census Bureau, U.S. Geological Survey, Centers for Medicare & Medicaid Services, and the National Center for Education Statistics, along with proprietary datasets created by ZIP-Codes.com. Data last updated on October 1, 2025.