| City: | Chula Vista, California |
| County: | San Diego County |
| Timezone: | Pacific (GMT -08:00) |
| Local Time: | 8:21:20 PM |
| Population: | 79,613 [See All] |
| Area Codes: | 619 / 858 |
| Classification: | Standard [Normal Street Delivery] |
| Coordinates: | 32.6357, -117.0526 |
| Land Area: | 12.587 sq mi |
| Quick Link: |
ZIP Code 91910 has 79,613 residents and 26,646 households (average 2.94 persons per household). The median age is 37.8 years, about the same as the state (37.5) and slightly younger than the nation (38.8). The gender split is 48.7% male and 51.3% female, which is about the same as the state male share (49.4%), making this a female-majority area. Largest groups are Hispanic or Latino (64.7%) and White (29.5%, much lower than the state average of 41.2% and well below the national average of 61.6%); Hispanic or Latino residents make up 64.7%, which is much higher than the national average (18.7%), and Other / Two or More Races share is much higher than the national average (8.4%).
Explore More:Population Over TimeBy Age & GenderBy RaceBy GenderNativity & Citizenship
| 2020 Population: | 79,613Source: Census DHC |
| 2023 ACS Population Estimate: | 77,957Source: Census ACS |
| 2025 ZC Population Estimate: | 81,446Source: ZIP-Codes.com |
| Population Density: | 6,325.0 people per sq mile |
| Average Income: | $87,705Source: Census ACS |
| Households: | 26,646Source: Census DHC |
| Average House Value: | $676,700Source: Census ACS |
| Persons Per Household: | 2.94Source: Census DHC |
| Average Family Size: | 3.30Source: Census ACS |
| Group | 2010 | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Census ACS Population Estimate | -- | 71,887 | 73,761 | 77,320 | 76,797 | 77,302 | 76,027 | 76,250 | 74,297 | 74,855 | 74,233 | 76,291 | 76,313 | 77,957 |
| Decennial Census | 75,802 | -- | -- | -- | -- | -- | -- | -- | -- | -- | 79,613 | -- | -- | -- |
Median Age: 37.8
Male Median Age: 35.8
Female Median Age: 39.7
| Group | < 5 | 5-9 | 10-14 | 15-19 | 20-24 | 25-29 | 30-34 | 35-39 | 40-44 | 45-49 | 50-54 | 55-59 | 60-64 | 65-69 | 70-74 | 75-79 | 80-84 | 85+ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Male | 2,210 | 2,499 | 2,647 | 2,613 | 2,990 | 3,116 | 2,813 | 2,732 | 2,332 | 2,323 | 2,331 | 2,458 | 2,312 | 1,840 | 1,429 | 881 | 615 | 619 |
| Female | 2,115 | 2,407 | 2,465 | 2,606 | 2,626 | 2,940 | 2,683 | 2,749 | 2,466 | 2,580 | 2,684 | 2,708 | 2,696 | 2,214 | 1,764 | 1,211 | 897 | 1,042 |
| Total | 4,325 | 4,906 | 5,112 | 5,219 | 5,616 | 6,056 | 5,496 | 5,481 | 4,798 | 4,903 | 5,015 | 5,166 | 5,008 | 4,054 | 3,193 | 2,092 | 1,512 | 1,661 |
| White: | 23,486 | 21.35% |
| Black: | 3,277 | 2.98% |
| Hispanic:* | 51,478 | 46.79% |
| Asian: | 7,699 | 7.00% |
| American Indian: | 1,272 | 1.16% |
| Hawaiian: | 450 | 0.41% |
| Other: | 22,352 | 20.32% |
| Total: | 110,014 | 100% |
| Gender | Count | % | Median Age |
|---|---|---|---|
| Males: | 38,760 | 48.69% | 35.8 years |
| Females: | 40,853 | 51.31% | 39.7 years |
| Total: | 79,613 | 100% | 37.8 years |
| Native, born in the United States: | 53,069 | 68.07% |
| Native, born in PR, Island Areas, or abroad: | 2,052 | 2.63% |
| Foreign born, naturalized U.S. citizen: | 13,932 | 17.87% |
| Foreign born, not a U.S. citizen: | 8,904 | 29.29% |
| Total Population: | 77,957 | 100% |
| Total Native Population: | 55,121 | 70.71% |
| Total Foreign-born Population: | 22,836 | 29.29% |
In 2023, the Median household income is $87,705, which is far above the national median ($78,538), is up $31,195 (55.2%) since 2011 and above its 2019 pre-pandemic level by $21,858. Family households earn a median of $96,770 versus $50,215 for nonfamily households (a difference of $46,555). By gender, male median income is $60,415 and female is $51,341, which is considerably lower than the state female median ($61,569), with a current gap of $9,074 that has narrowed from 2011 to 2023. The labor-force participation rate is 67.4%, which is higher than the national rate (63.5%). The unemployment rate is 7.9%, which is much higher than the national rate (5.2%). The largest occupation group is Management (35.3%).
Explore More:Income Over TimeHousehold IncomeEmployment StatusBy Occupation
| Income Type | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Median Household Income | $56,510 | $55,875 | $54,056 | $54,640 | $53,890 | $55,492 | $59,371 | $61,922 | $65,847 | $70,283 | $77,005 | $84,111 | $87,705 |
| Median Family Income | $65,652 | $65,590 | $65,048 | $66,461 | $65,023 | $66,330 | $69,198 | $71,750 | $77,289 | $79,589 | $86,128 | $93,358 | $96,770 |
| Median NonFamily Income | $33,101 | $33,328 | $33,350 | $33,193 | $32,689 | $34,266 | $35,665 | $36,069 | $38,174 | $40,825 | $40,176 | $46,864 | $50,215 |
| Median Male Income | $48,998 | $50,335 | $48,831 | $50,042 | $46,928 | $47,624 | $47,733 | $50,047 | $51,458 | $50,698 | $53,588 | $57,493 | $60,415 |
| Median Female Income | $39,042 | $39,921 | $41,101 | $40,500 | $39,586 | $39,949 | $41,392 | $41,561 | $43,079 | $43,929 | $45,951 | $49,148 | $51,341 |
| Employed: | 37,515 | 60.46% |
| Unemployed: | 3,302 | 5.32% |
| Not In Labor Force: | 21,229 | 34.21% |
| Total: | 62,046 | 100% |
| Management, business, science, and arts: | 13,261 | 35.35% |
| Service: | 7,714 | 20.56% |
| Sales and Office: | 8,609 | 22.95% |
| Natural resources, construction, and maintenance: | 3,688 | 9.83% |
| Production, transportation, and material moving: | 4,243 | 11.31% |
| Total Civilian Employed Population: | 37,515 | 100% |
In 2023, the median home value is $676,700, which is much higher than the national median ($303,400), is up $284,900 (72.72%) since 2011 and above its 2019 pre-pandemic level by $200,000. The median gross rent is $1,930, which is much higher than the national median ($1,348), is up $793 (69.74%) since 2011 and above its 2019 pre-pandemic level by $491. Of occupied housing, owners make up 50.55% (70.39% with a mortgage, 29.61% free-and-clear) and renters 49.45% - making this ZIP Code less home ownership than the state and higher than national rental averages. The vacancy rate is 7.21%, which is much lower than the national rate (10.43%).
Explore More:Compare Home ValueHome Value Over TimeRent & Over TimeHousing Occupancy
| Group | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Median Home Value | $391,800 | $359,200 | $340,300 | $348,300 | $363,900 | $395,700 | $424,700 | $453,300 | $476,700 | $507,600 | $549,100 | $621,200 | $676,700 |
| Less than $500: | 315 | 2.41% |
| $500 to $999: | 400 | 3.07% |
| $1,000 to $1,499: | 2,111 | 16.18% |
| $1,500 to $1,999: | 4,209 | 32.26% |
| $2,000 to $2,499: | 3,264 | 25.02% |
| $2,500 to $2,999: | 1,282 | 9.83% |
| $3,000 or more: | 1,305 | 10.00% |
| No Rent: | 160 | 1.23% |
| Total: | 13,046 | 100% |
| Group | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Median Rent | $1,137 | $1,153 | $1,152 | $1,189 | $1,185 | $1,225 | $1,298 | $1,364 | $1,439 | $1,547 | $1,677 | $1,830 | $1,930 |
| Owner Occupied (with mortgage): | 9,388 | 35.58% |
| Owner Occupied (free and clear, no mortgage): | 3,949 | 14.97% |
| Renter Occupied: | 13,046 | 49.45% |
| Total Occupied Housing Units: | 26,383 | 100% |
| Occupied Housing Units: | 26,383 | 92.79% |
| Vacant Housing Units (not graphed): | 2,049 | 7.21% |
| Total Housing Units: | 28,432 | 100% |
| Single-Family Units: | 16,436 | 57.81% |
| Multi-Family Units: | 10,841 | 38.13% |
| Other Units: | 1,155 | 4.06% |
| Total Housing Units: | 28,432 | 100% |
In 2023, 28.60% of adults (25+) have a bachelor's degree or higher, which is markedly below the state rate (36.50%). High school or higher is 83.80%, which is far lower than the national rate (89.40%). The uninsured rate is 8.70%, which is notably higher than the state rate (6.90%). The share of people in poverty is 7.80%, which is comparable to the national rate (8.70%), down 2.20 percentage points since 2011 and below its 2019 pre-pandemic level by 2.20 percentage points. This suggests a positive shift in the local economic and social landscape - higher incomes, steadier consumer demand, and a strengthening tax base. Among residents ages 3+, the largest enrollment group is elementary (37.71%). College enrollment is 29.31%, which is well above the national rate (26.70%), indicating the community is likely a college hub with student-driven housing and services.
Explore More:Educational AttainmentHealth InsurancePoverty Over TimeSchool Enrollment
| Less than 9th grade: | 3,966 | 7.25% |
| 9th to 12th grade, no diploma: | 4,882 | 8.92% |
| High school graduate (includes equivalency): | 11,396 | 20.82% |
| Some college, no degree: | 12,622 | 23.06% |
| Associate's degree: | 6,203 | 11.33% |
| Bachelor's degree: | 10,773 | 19.68% |
| Graduate or professional degree: | 4,897 | 8.95% |
| Total: | 54,739 | 100% |
| High school or higher: | 45,891 | 83.84% |
| Bachelor's degree or higher: | 15,670 | 28.63% |
| Private Insurance: | 48,281 | 57.43% |
| Public Insurance: | 29,176 | 34.70% |
| No Insurance: | 6,614 | 7.87% |
| Total: | 84,071 | 100% |
| Has Health Insurance: | 77,457 | 92.13% |
| Group | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| % of People in Poverty | 10.0% | 11.7% | 13.7% | 12.7% | 14.1% | 13.6% | 12.9% | 11.0% | 10.0% | 9.6% | 9.1% | 8.4% | 7.8% |
Note: Counts of Families & People in poverty are not published at the ZIP Code level due to small sample sizes. Percentages shown are survey estimates from the American Community Survey (ACS). They may differ from official poverty statistics. The U.S. Census Bureau defines poverty status by comparing a family's or individual's total income with federal poverty thresholds that vary by family size and composition.
| Nursery School, Preschool: | 953 | 4.78% |
| Kindergarten: | 985 | 4.94% |
| Elementary school (grades 1-8): | 7,526 | 37.71% |
| High school (grades 9-12): | 4,644 | 23.27% |
| College or graduate school: | 5,849 | 29.31% |
| Total: | 19,957 | 100% |
| Early Childhood: | 1,938 | 9.71% |
| K-12 (Primary & Secondary School): | 13,155 | 65.92% |
ZIP Code 91910 supports both business and residential activity. According to the Business Census (2023), there are 1,701 business establishments, employing about 22,822 people with an annual payroll of $1,156,326,000. USPS data shows 27,703 residential mailboxes and 1,760 business mailboxes, reflecting local delivery coverage.
| # Residential Mailboxes: | 27,703Source: USPS |
| # Business Mailboxes: | 1,760Source: USPS |
| Total Delivery Receptacles: | 29,046Source: USPS |
| Single Family Delivery Units: | 11,588Source: USPS |
| Multi Family Delivery Units: | 6,067Source: USPS |
| # of Businesses: | 1,701Source: CBP |
| 1st Quarter Payroll: | $284,118,000Source: CBP |
| Annual Payroll: | $1,156,326,000Source: CBP |
| # of Employees: | 22,822Source: CBP |
ZIP Code 91910 is located in San Diego County, California, within the San Diego-Chula Vista-Carlsbad, CA Metropolitan Statistical Area (CBSA 41740) and California's 52nd Congressional District. This Metro area has a population of 3,282,782 people, about 2.43% of whom live in ZIP Code 91910. It covers 12.587 sq mi of land and a water area of 1.674 sq mi.
| CBSA Name: | San Diego-Chula Vista-Carlsbad, CASource: Census |
| CBSA Number: | 41740Source: Census |
| CBSA Type: | MetroSource: Census |
| CBSA Division: | --Source: Census |
| CBSA Population: | 3,282,782Source: Census |
| MSA: | San Diego, CA MSASource: Census |
| Land Area: | 12.587 sq miSource: Census |
| Water Area: | 1.674 sq miSource: Census |
| Congressional District: | 52Source: USPS |
| Congressional Land Area: | 267 sq miSource: Census |
| PMSA: | --Source: Census |
| Intro Date: | < 2004-10Source: ZIP-Codes.com |
| Place FIPS Code: | 0613392Source: Census |
| Place Name: | Chula Vista city; CaliforniaSource: Census |
ZIP Code 91910 is part of 2 school districts, including: Sweetwater Union High School District (Grades 07 thru 12) and Chula Vista Elementary School District (Grades Kindergarten thru 6th). There are 20 public schools and 8 private school(s) in this ZIP Code. It also has 6 colleges, universities or post secondary education institutions nearby which would be a short commute to.
Our sources include trusted federal and licensed data from the United States Postal Service, U.S. Census Bureau, U.S. Geological Survey, Centers for Medicare & Medicaid Services, and the National Center for Education Statistics, along with proprietary datasets created by ZIP-Codes.com. Data last updated on October 1, 2025.