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Population & Demographics

ZIP Code 90404 has 21,995 residents and 10,291 households (average 2.04 persons per household). The median age is 38.7 years, slightly older than the state (37.5) and about the same as the nation (38.8). The gender split is 48.4% male and 51.6% female, which is about the same as the state male share (49.4%), making this a female-majority area. Largest groups are White (54.3%, much higher than the state average of 41.2% and well below the national average of 61.6%) and Hispanic or Latino (24.6%); Hispanic or Latino residents make up 24.6%, which is much lower than the state average (39.4%).

Explore More:Population Over Time By Age & Gender By Race By Gender Nativity & Citizenship

Source: U.S. Census 2020 Demographics & Housing Characteristics (DHC) and U.S. Census 2011-2023 American Community Survey (ACS) 5-Year Estimates.

2020 Population:	21,995Source: Census DHC
2023 ACS Population Estimate:	22,881Source: Census ACS
2025 ZC Population Estimate:	23,535Source: ZIP-Codes.com
Population Density:	11,159.3 people per sq mile
Average Income:	$85,081Source: Census ACS

Households:	10,291Source: Census DHC
Average House Value:	$1,159,500Source: Census ACS
Persons Per Household:	2.04Source: Census DHC
Average Family Size:	4.01Source: Census ACS

Population Over Time (with 2010 & 2020 Census Benchmarks)

Line chart of ZIP 90404 population estimates from 2011-2023, with markers for the 2010 and 2020 Decennial Census counts to show growth or decline over time. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Group	2010	2011	2102	2013	2014	2015	2016	2017	2018	2019	2020	2021	2022	2023
Census ACS Population Estimate	--	20,123	20,739	20,807	21,641	22,081	22,201	22,586	22,819	22,929	23,107	23,460	23,975	22,881
Decennial Census	21,360	--	--	--	--	--	--	--	--	--	21,995	--	--	--

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. DP05. DEMOGRAPHIC AND HOUSING ESTIMATES

Population by Age & Gender (Total, Male, Female)

Median Age: 38.7

Male Median Age: 37.4

Female Median Age: 40

Line chart for ZIP 90404 showing total, male, and female population by age group. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Group	< 5	5-9	10-14	15-19	20-24	25-29	30-34	35-39	40-44	45-49	50-54	55-59	60-64	65-69	70-74	75-79	80-84	85+
Male	453	394	439	474	774	1,164	1,194	932	719	673	680	606	606	482	414	251	202	199
Female	394	364	474	480	674	1,121	1,208	962	753	719	740	700	622	557	477	357	287	450
Total	847	758	913	954	1,448	2,285	2,402	1,894	1,472	1,392	1,420	1,306	1,228	1,039	891	608	489	649

Source: U.S. Census Bureau (2020) Demographics & Housing Characteristics (DHC)

Pie Chart & Table Comparison Chart

Population by Race

Pie chart of the racial and ethnic makeup of ZIP 90404. Table below includes counts and percentages. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

White:	11,933	49.18%
Black:	1,707	7.03%
Hispanic:*	5,414	22.31%
Asian:	2,339	9.64%
American Indian:	231	0.95%
Hawaiian:	46	0.19%
Other:	2,596	10.70%
Total:	24,266	100%

Source: U.S. Census Bureau (2020) Demographics & Housing Characteristics (DHC)

* NOTE: Hispanic or Latino is an ethnicity, not a race. This means individuals who identify as Hispanic will also be included in one of the race categories (such as White or Black). As a result, the totals shown here may exceed 100% when Hispanic is displayed alongside racial groups.

Pie Chart & Table Comparison Chart

Gender Breakdown

Simple chart showing male vs female share of the population in ZIP Code 90404. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Gender	Count	%	Median Age
Males:	10,656	48.45%	37.4 years
Females:	11,339	51.55%	40.0 years
Total:	21,995	100%	38.7 years

Source: U.S. Census Bureau (2020) Demographics & Housing Characteristics (DHC)

Nativity & Citizenship

Pie chart showing nativity in ZIP 90404. Categories include native residents (born in the United States, Puerto Rico, U.S. Island Areas, or abroad to American parents) and foreign-born residents. A table below lists counts and percentages. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Native, born in the United States:	16,842	73.61%
Native, born in PR, Island Areas, or abroad:	562	2.46%
Foreign born, naturalized U.S. citizen:	3,505	15.32%
Foreign born, not a U.S. citizen:	1,972	23.94%
Total Population:	22,881	100%
Total Native Population:	17,404	76.06%
Total Foreign-born Population:	5,477	23.94%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP02. SELECTED SOCIAL CHARACTERISTICS

Note: Nativity and Citizenship derived from American Community Survey (ACS) 5-year estimates. Total Population listed here will not match official ZIP Code population totals, which are based on the Decennial Census.

Income & Employment

In 2023, the Median household income is $85,081, which is far less than the state median ($96,334), is up $30,017 (54.5%) since 2011 and above its 2019 pre-pandemic level by $6,539. Family households earn a median of $102,943 versus $71,188 for nonfamily households (a difference of $31,755). By gender, male median income is $89,170 and female is $82,107, which is considerably higher than the national female median ($53,445), with a current gap of $7,063 that has widened from 2011 to 2023. The labor-force participation rate is 64.2%, which is roughly equal to the national rate (63.5%). The unemployment rate is 6.8%, which is higher than the national rate (5.2%). The largest occupation group is Management (65.9%).

Explore More:Income Over Time Household Income Employment Status By Occupation

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. Using data from Tables DP02, DP03, DP04 and DP05.

Median Income Over Time (Household, Family, Nonfamily, Male, Female)

Line chart showing median income in ZIP 90404 from 2011-2023 for five series: household, family, nonfamily, male, and female. The table below lists the yearly values. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Income Type	2011	2012	2013	2014	2015	2016	2017	2018	2019	2020	2021	2022	2023
Median Household Income	$55,064	$57,500	$59,695	$65,035	$66,623	$73,042	$73,601	$75,221	$78,542	$75,610	$74,591	$87,209	$85,081
Median Family Income	$66,942	$72,450	$72,705	$74,799	$76,379	$81,348	$81,042	$85,504	$96,833	$85,625	$81,649	$97,372	$102,943
Median NonFamily Income	$45,079	$47,552	$51,337	$55,759	$54,729	$62,708	$63,563	$63,912	$60,554	$62,679	$64,853	$71,235	$71,188
Median Male Income	$55,332	$61,148	$64,115	$68,964	$69,853	$67,158	$71,000	$68,133	$72,353	$71,343	$78,907	$85,422	$89,170
Median Female Income	$50,639	$59,087	$58,423	$62,886	$60,412	$61,129	$61,188	$64,957	$64,264	$72,768	$71,784	$78,938	$82,107

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. DP03. SELECTED ECONOMIC CHARACTERISTICS

Average Household Income

Bar chart showing average household income comparing ZIP 90404, city of Santa Monica, Los Angeles County, state of California, and United States national values. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP03. SELECTED ECONOMIC CHARACTERISTICS

Pie Chart & Table Comparison Chart

Employment Status

Pie chart of employment status for ZIP 90404, showing the shares who are employed, unemployed, and not in the labor force. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Employed:	12,050	59.79%
Unemployed:	883	4.38%
Not In Labor Force:	7,222	35.83%
Total:	20,155	100%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP03. SELECTED ECONOMIC CHARACTERISTICS

Employment by Occupation (Civilian Employed Population, 16 and Over)

Donut Chart showing the distribution of employed civilians aged 16 and over by occupation category: management, service, sales and office, natural resources and construction, and production and transportation. A table with the same data and percentages is provided as well.Load Chart Manually (if needed)

Management, business, science, and arts:	7,945	65.93%
Service:	1,316	10.92%
Sales and Office:	1,926	15.98%
Natural resources, construction, and maintenance:	360	2.99%
Production, transportation, and material moving:	503	4.17%
Total Civilian Employed Population:	12,050	100%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP03. SELECTED ECONOMIC CHARACTERISTICS.

Housing & Affordability

In 2023, the median home value is $1,159,500, which is far above the national median ($303,400), is up $544,900 (88.66%) since 2011 and above its 2019 pre-pandemic level by $325,100. The median gross rent is $2,095, which is much higher than the national median ($1,348), is up $771 (58.23%) since 2011 and above its 2019 pre-pandemic level by $393. Of occupied housing, owners make up 22.01% (69.14% with a mortgage, 30.86% free-and-clear) and renters 77.99% - making this ZIP Code less home ownership than the state and higher than national rental averages. The vacancy rate is 8.58%, which is markedly below the national rate (10.43%).

Explore More:Compare Home Value Home Value Over Time Rent & Over Time Housing Occupancy

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. Using data from Table DP03, SELECTED ECONOMIC CHARACTERISTICS.

Median Home Value (Comparison)

Bar chart showing the median home value for ZIP 90404, compared with Santa Monica, Los Angeles County, state of California, and the U.S. National Average. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP04. SELECTED HOUSING CHARACTERISTICS

Median Home Value Over Time

Line chart showing median home values for ZIP 90404 across years 2011-2023 using ACS 5-year estimates. The chart displays the typical dollar value of owner-occupied housing units. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Group	2011	2102	2013	2014	2015	2016	2017	2018	2019	2020	2021	2022	2023
Median Home Value	$614,600	$635,300	$622,000	$664,800	$698,100	$723,100	$790,000	$808,800	$834,400	$886,000	$922,900	$1,097,600	$1,159,500

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. DP04. SELECTED HOUSING CHARACTERISTICS

Gross Rent Paid

Pie chart of gross rent for renter-occupied homes in ZIP 90404, showing monthly rent brackets and the share of units in each range. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Less than $500:	379	4.62%
$500 to $999:	818	9.98%
$1,000 to $1,499:	1,388	16.93%
$1,500 to $1,999:	1,216	14.83%
$2,000 to $2,499:	1,243	15.16%
$2,500 to $2,999:	979	11.94%
$3,000 or more:	2,049	24.99%
No Rent:	126	1.54%
Total:	8,198	100%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP04. SELECTED HOUSING CHARACTERISTICS

Median Gross Rent Over Time

Line chart displaying median gross rent for ZIP 90404 over the years 2011-2023 using ACS 5-year estimates. The chart represents typical monthly housing costs for renter households. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Group	2011	2102	2013	2014	2015	2016	2017	2018	2019	2020	2021	2022	2023
Median Rent	$1,324	$1,393	$1,397	$1,427	$1,441	$1,449	$1,474	$1,579	$1,702	$1,755	$1,900	$2,072	$2,095

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. DP04. SELECTED HOUSING CHARACTERISTICS

Housing Occupancy

Pie chart showing housing occupancy for ZIP 90404. Categories include owner-occupied units with a mortgage, owner-occupied units free and clear, and renter-occupied units. A table below lists counts and percentages. Vacant housing units are shown separately in the Vacancy chart. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Owner Occupied (with mortgage):	1,600	15.22%
Owner Occupied (free and clear, no mortgage):	714	6.79%
Renter Occupied:	8,198	77.99%
Total Occupied Housing Units:	10,512	100%

Occupied Housing Units:	10,512	91.42%
Vacant Housing Units (not graphed):	987	8.58%
Total Housing Units:	11,499	100%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP04. SELECTED HOUSING CHARACTERISTICS

Housing Type (Single-Family, Multi-Family, Other)

Pie chart showing housing type distribution for ZIP 90404. Categories include single-family units (detached or attached), multi-family units (from 2 units up to 50 or more units), and other structures such as mobile homes or boats/RVs. A table below lists counts and percentages for each group.Load Chart Manually (if needed)

Single-Family Units:	2,078	18.07%
Multi-Family Units:	9,357	81.37%
Other Units:	64	0.56%
Total Housing Units:	11,499	100%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP04. SELECTED HOUSING CHARACTERISTICS

Education, Health & Community

In 2023, 58.60% of adults (25+) have a bachelor's degree or higher, which is far higher than the national rate (35.00%), well above both the state and national averages. High school or higher is 90.00%, which is markedly above the state rate (84.60%). The uninsured rate is 6.80%, which is comparable to the national rate (8.60%). The share of people in poverty is 6.80%, which is comparable to the national rate (8.70%), down 5.00 percentage points since 2011 and above its 2019 pre-pandemic level by 0.80 percentage points. This points to a pronounced improvement in local conditions - rising incomes, firmer consumer demand, and a stronger tax base. Among residents ages 3+, the largest enrollment group is college (39.25%). College enrollment is 39.25%, which is far higher than the national rate (26.70%), indicating the community is likely a college hub with student-driven housing and services.

Explore More:Educational Attainment Health Insurance Poverty Over Time School Enrollment

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. Using data from Tables DP02 and DP03.

Educational Attainment of Adults (25 and Older)

Pie chart of educational attainment for adults (25+) in ZIP 90404, including each level from less than 9th grade to graduate/professional. Summary rows show high school or higher and bachelor's or higher. A table lists counts and percentages.Load Chart Manually (if needed)

Less than 9th grade:	1,229	6.71%
9th to 12th grade, no diploma:	599	3.27%
High school graduate (includes equivalency):	2,373	12.96%
Some college, no degree:	2,306	12.59%
Associate's degree:	1,080	5.90%
Bachelor's degree:	6,945	37.92%
Graduate or professional degree:	3,784	20.66%
Total:	18,316	100%
High school or higher:	16,488	90.02%
Bachelor's degree or higher:	10,729	58.58%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP02. SELECTED SOCIAL CHARACTERISTICS

Pie Chart & Table Comparison Chart

Health Insurance Coverage by Type (Private, Public, Uninsured)

Pie chart illustrating health insurance coverage by type for ZIP Code 90404. Categories include private insurance, public coverage such as Medicare and Medicaid, and individuals with no health insurance. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Private Insurance:	14,830	62.27%
Public Insurance:	7,485	31.43%
No Insurance:	1,500	6.30%
Total:	23,815	100%
Has Health Insurance:	22,315	93.70%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP03. SELECTED ECONOMIC CHARACTERISTICS

Percentage of People in Poverty Over Time (2011-2023)

Line chart displaying the share of families and people in ZIP 90404 whose income falls below the federal poverty threshold, using ACS 5-year estimates from 2011 through 2023. The chart shows year-to-year changes in the percentage of people in poverty. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Group	2011	2102	2013	2014	2015	2016	2017	2018	2019	2020	2021	2022	2023
% of People in Poverty	11.8%	12.6%	12.3%	11.2%	9.0%	8.9%	5.9%	5.9%	6.0%	6.0%	4.7%	8.3%	6.8%

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. DP03. SELECTED ECONOMIC CHARACTERISTICS

Note: Counts of Families & People in poverty are not published at the ZIP Code level due to small sample sizes. Percentages shown are survey estimates from the American Community Survey (ACS). They may differ from official poverty statistics. The U.S. Census Bureau defines poverty status by comparing a family's or individual's total income with federal poverty thresholds that vary by family size and composition.

School Enrollment by Education Level (Ages 3 and Older)

Pie Chart showing enrollment of residents ages 3 and older in Nursery School or Preschool, Kindergarten, Elementary (grades 1-8), High School (grades 9-12), and College or Graduate School. A table with the same data and percentages is provided as well.Load Chart Manually (if needed)

Nursery School, Preschool:	349	8.39%
Kindergarten:	168	4.04%
Elementary school (grades 1-8):	1,228	29.51%
High school (grades 9-12):	783	18.82%
College or graduate school:	1,633	39.25%
Total:	4,161	100%
Early Childhood:	517	12.42%
K-12 (Primary & Secondary School):	2,179	52.37%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP02. SELECTED SOCIAL CHARACTERISTICS

City:	Santa Monica, California
County:	Los Angeles County
Timezone:	Pacific (GMT -08:00)
Local Time:	8:07:46 PM
Population:	21,995 [See All]
Area Codes:	310 / 424
Classification:	Standard [Normal Street Delivery]
Coordinates:	34.0268, -118.4718
Land Area:	1.971 sq mi
Quick Link:	https://www.zip-codes.com/zip-code/90404/zip-code-90404.asp

# Residential Mailboxes:	11,537Source: USPS
# Business Mailboxes:	1,737Source: USPS
Total Delivery Receptacles:	13,270Source: USPS
Single Family Delivery Units:	2,759Source: USPS
Multi Family Delivery Units:	7,898Source: USPS

# of Businesses:	1,574Source: CBP
1st Quarter Payroll:	$1,227,783,000Source: CBP
Annual Payroll:	$6,138,109,000Source: CBP
# of Employees:	32,963Source: CBP

CBSA Name:	Los Angeles-Long Beach-Anaheim, CASource: Census
CBSA Number:	31080Source: Census
CBSA Type:	MetroSource: Census
CBSA Division:	Los Angeles-Long Beach-Glendale, CA (CBSA Div 31084)Source: Census
CBSA Population:	13,012,469Source: Census
MSA:	Los Angeles-Riverside-Orange County, CASource: Census
Land Area:	1.971 sq miSource: Census
Water Area:	--Source: Census

Congressional District:	36Source: USPS
Congressional Land Area:	5912.64 sq miSource: Census
PMSA:	Los Angeles-Long Beach, CA PMSASource: Census
Intro Date:	< 2004-10Source: ZIP-Codes.com
Place FIPS Code:	0670000Source: Census
Place Name:	Santa Monica city; CaliforniaSource: Census

ZIP Code 90404 in Santa Monica, CA

Population & Demographics

Population Over Time (with 2010 & 2020 Census Benchmarks)

Population by Age & Gender (Total, Male, Female)

Population by Race

Gender Breakdown

Nativity & Citizenship

Income & Employment

Median Income Over Time (Household, Family, Nonfamily, Male, Female)

Average Household Income

Employment Status

Employment by Occupation (Civilian Employed Population, 16 and Over)

Housing & Affordability

Median Home Value (Comparison)

Median Home Value Over Time

Gross Rent Paid

Median Gross Rent Over Time

Housing Occupancy

Housing Type (Single-Family, Multi-Family, Other)

Education, Health & Community

Educational Attainment of Adults (25 and Older)

Health Insurance Coverage by Type (Private, Public, Uninsured)

Percentage of People in Poverty Over Time (2011-2023)

School Enrollment by Education Level (Ages 3 and Older)

Business & Employment Statistics

Geography, Land Area, & Statistical Classifications

Adjacent & Nearby ZIP Codes

Schools in ZIP Code 90404

Colleges & Post Secondary Schools near ZIP Code 90404

Sources & References