| City: | Bentonville, Arkansas |
| County: | Benton County |
| Timezone: | Central (GMT -06:00) |
| Local Time: | 9:36:33 AM |
| Population: | 38,053 [See All] |
| Area Code: | 479 |
| Classification: | Standard [Normal Street Delivery] |
| Coordinates: | 36.3971, -94.2255 |
| Land Area: | 51.834 sq mi |
| Quick Link: |
ZIP Code 72712 has 38,053 residents and 14,229 households (average 2.63 persons per household). The median age is 34.2 years, younger than the state (38.8) and younger than the nation (38.8). The gender split is 49.9% male and 50.1% female, which is about the same as the state male share (49.0%). Largest groups are White (73.2%, much higher than the national average of 61.6%) and Hispanic or Latino (10.3%); Hispanic or Latino residents make up 10.3%, which is much lower than the national average (18.7%).
Explore More:Population Over TimeBy Age & GenderBy RaceBy GenderNativity & Citizenship
| 2020 Population: | 38,053Source: Census DHC |
| 2023 ACS Population Estimate: | 38,072Source: Census ACS |
| 2025 ZC Population Estimate: | 44,636Source: ZIP-Codes.com |
| Population Density: | 734.1 people per sq mile |
| Average Income: | $102,073Source: Census ACS |
| Households: | 14,229Source: Census DHC |
| Average House Value: | $401,300Source: Census ACS |
| Persons Per Household: | 2.63Source: Census DHC |
| Average Family Size: | 2.76Source: Census ACS |
| Group | 2010 | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Census ACS Population Estimate | -- | 39,234 | 41,015 | 42,380 | 44,755 | 46,387 | 49,310 | 51,858 | 53,959 | 57,292 | 60,096 | 37,794 | 38,006 | 38,072 |
| Decennial Census | 40,933 | -- | -- | -- | -- | -- | -- | -- | -- | -- | 38,053 | -- | -- | -- |
Median Age: 34.2
Male Median Age: 33.4
Female Median Age: 35
| Group | < 5 | 5-9 | 10-14 | 15-19 | 20-24 | 25-29 | 30-34 | 35-39 | 40-44 | 45-49 | 50-54 | 55-59 | 60-64 | 65-69 | 70-74 | 75-79 | 80-84 | 85+ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Male | 1,285 | 1,453 | 1,566 | 1,395 | 1,160 | 1,510 | 1,613 | 1,654 | 1,416 | 1,300 | 1,203 | 1,016 | 826 | 574 | 455 | 279 | 170 | 124 |
| Female | 1,260 | 1,473 | 1,516 | 1,265 | 1,073 | 1,416 | 1,533 | 1,616 | 1,349 | 1,230 | 1,157 | 1,014 | 885 | 741 | 632 | 394 | 249 | 251 |
| Total | 2,545 | 2,926 | 3,082 | 2,660 | 2,233 | 2,926 | 3,146 | 3,270 | 2,765 | 2,530 | 2,360 | 2,030 | 1,711 | 1,315 | 1,087 | 673 | 419 | 375 |
| White: | 27,854 | 72.79% |
| Black: | 928 | 2.43% |
| Hispanic:* | 3,919 | 10.24% |
| Asian: | 3,364 | 8.79% |
| American Indian: | 479 | 1.25% |
| Hawaiian: | 132 | 0.34% |
| Other: | 1,590 | 4.16% |
| Total: | 38,266 | 100% |
| Gender | Count | % | Median Age |
|---|---|---|---|
| Males: | 18,999 | 49.93% | 33.4 years |
| Females: | 19,054 | 50.07% | 35.0 years |
| Total: | 38,053 | 100% | 34.2 years |
| Native, born in the United States: | 33,300 | 87.47% |
| Native, born in PR, Island Areas, or abroad: | 470 | 1.23% |
| Foreign born, naturalized U.S. citizen: | 1,445 | 3.80% |
| Foreign born, not a U.S. citizen: | 2,857 | 11.30% |
| Total Population: | 38,072 | 100% |
| Total Native Population: | 33,770 | 88.70% |
| Total Foreign-born Population: | 4,302 | 11.30% |
In 2023, the Median household income is $102,073, which is much higher than the state median ($58,773), is up $45,370 (80.0%) since 2011 and above its 2019 pre-pandemic level by $18,472. Family households earn a median of $140,393 versus $53,071 for nonfamily households (a difference of $87,322). By gender, male median income is $86,064 and female is $58,032, which is considerably higher than the state female median ($42,910), with a current gap of $28,032 that has widened from 2011 to 2023. The labor-force participation rate is 70.3%, which is far greater than the state rate (58.3%). The unemployment rate is 2.7%, which is far lower than the national rate (5.2%). The largest occupation group is Management (53.2%).
Explore More:Income Over TimeHousehold IncomeEmployment StatusBy Occupation
| Income Type | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Median Household Income | $56,703 | $63,897 | $63,384 | $71,409 | $72,369 | $77,266 | $80,764 | $83,327 | $83,601 | $87,336 | $87,913 | $95,071 | $102,073 |
| Median Family Income | $71,277 | $79,091 | $77,899 | $84,899 | $86,015 | $91,300 | $96,035 | $101,737 | $107,024 | $110,044 | $111,707 | $123,542 | $140,393 |
| Median NonFamily Income | $31,006 | $33,191 | $34,058 | $36,889 | $37,395 | $41,078 | $45,933 | $48,354 | $51,027 | $55,056 | $50,241 | $54,566 | $53,071 |
| Median Male Income | $54,833 | $57,841 | $62,519 | $60,478 | $63,684 | $65,807 | $66,905 | $69,214 | $71,216 | $75,964 | $73,606 | $84,462 | $86,064 |
| Median Female Income | $36,871 | $39,405 | $41,024 | $42,140 | $42,013 | $43,131 | $43,142 | $45,802 | $45,052 | $46,224 | $48,426 | $56,064 | $58,032 |
| Employed: | 19,582 | 68.20% |
| Unemployed: | 555 | 1.93% |
| Not In Labor Force: | 8,574 | 29.86% |
| Total: | 28,711 | 100% |
| Management, business, science, and arts: | 10,426 | 53.24% |
| Service: | 2,163 | 11.05% |
| Sales and Office: | 4,363 | 22.28% |
| Natural resources, construction, and maintenance: | 1,055 | 5.39% |
| Production, transportation, and material moving: | 1,575 | 8.04% |
| Total Civilian Employed Population: | 19,582 | 100% |
In 2023, the median home value is $401,300, which is markedly greater than the state median ($175,300), is up $228,800 (132.64%) since 2011 and above its 2019 pre-pandemic level by $152,700. The median gross rent is $1,197, which is far above the state median ($914), is up $494 (70.27%) since 2011 and above its 2019 pre-pandemic level by $242. Of occupied housing, owners make up 58.41% (71.50% with a mortgage, 28.50% free-and-clear) and renters 41.59% - making this ZIP Code less home ownership than the state and higher than national rental averages. The vacancy rate is 10.83%, which is much lower than the state rate (14.00%).
Explore More:Compare Home ValueHome Value Over TimeRent & Over TimeHousing Occupancy
| Group | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Median Home Value | $172,500 | $171,800 | $171,200 | $175,300 | $186,000 | $195,200 | $215,100 | $230,200 | $248,600 | $266,300 | $292,500 | $352,600 | $401,300 |
| Less than $500: | 38 | 0.63% |
| $500 to $999: | 1,613 | 26.78% |
| $1,000 to $1,499: | 2,720 | 45.15% |
| $1,500 to $1,999: | 1,015 | 16.85% |
| $2,000 to $2,499: | 301 | 5.00% |
| $2,500 to $2,999: | 106 | 1.76% |
| $3,000 or more: | 33 | 0.55% |
| No Rent: | 198 | 3.29% |
| Total: | 6,024 | 100% |
| Group | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Median Rent | $703 | $708 | $736 | $770 | $789 | $829 | $881 | $916 | $955 | $977 | $1,024 | $1,100 | $1,197 |
| Owner Occupied (with mortgage): | 6,050 | 41.77% |
| Owner Occupied (free and clear, no mortgage): | 2,411 | 16.64% |
| Renter Occupied: | 6,024 | 41.59% |
| Total Occupied Housing Units: | 14,485 | 100% |
| Occupied Housing Units: | 14,485 | 89.17% |
| Vacant Housing Units (not graphed): | 1,760 | 10.83% |
| Total Housing Units: | 16,245 | 100% |
| Single-Family Units: | 12,089 | 74.42% |
| Multi-Family Units: | 4,025 | 24.78% |
| Other Units: | 131 | 0.81% |
| Total Housing Units: | 16,245 | 100% |
In 2023, 49.50% of adults (25+) have a bachelor's degree or higher, which is markedly above the state rate (25.10%), well above both the state and national averages. High school or higher is 94.30%, which is markedly above the state rate (88.60%). The uninsured rate is 6.80%, which is just under the state rate (9.00%). Private coverage is 78.10%, which is notably higher than the state rate (59.50%). Public coverage is 22.10%, which is generally lower than the state rate (43.90%). The share of people in poverty is 4.40%, which is markedly below the state rate (11.50%), down 3.30 percentage points since 2011 and below its 2019 pre-pandemic level by 1.40 percentage points. This suggests a positive shift in the local economic and social landscape - higher incomes, steadier consumer demand, and a strengthening tax base. Among residents ages 3+, the largest enrollment group is elementary (46.32%). College enrollment is 17.28%, which is far lower than the national rate (26.70%), indicating the community may be more oriented toward vocational/trade or direct-to-workforce opportunities.
Explore More:Educational AttainmentHealth InsurancePoverty Over TimeSchool Enrollment
| Less than 9th grade: | 635 | 2.54% |
| 9th to 12th grade, no diploma: | 780 | 3.12% |
| High school graduate (includes equivalency): | 5,024 | 20.13% |
| Some college, no degree: | 4,416 | 17.69% |
| Associate's degree: | 1,762 | 7.06% |
| Bachelor's degree: | 7,463 | 29.90% |
| Graduate or professional degree: | 4,883 | 19.56% |
| Total: | 24,963 | 100% |
| High school or higher: | 23,548 | 94.33% |
| Bachelor's degree or higher: | 12,346 | 49.46% |
| Private Insurance: | 29,216 | 73.04% |
| Public Insurance: | 8,252 | 20.63% |
| No Insurance: | 2,530 | 6.33% |
| Total: | 39,998 | 100% |
| Has Health Insurance: | 37,468 | 93.67% |
| Group | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| % of People in Poverty | 7.7% | 6.2% | 5.8% | 6.2% | 4.6% | 5.2% | 5.1% | 5.6% | 5.8% | 5.8% | 5.6% | 4.8% | 4.4% |
Note: Counts of Families & People in poverty are not published at the ZIP Code level due to small sample sizes. Percentages shown are survey estimates from the American Community Survey (ACS). They may differ from official poverty statistics. The U.S. Census Bureau defines poverty status by comparing a family's or individual's total income with federal poverty thresholds that vary by family size and composition.
| Nursery School, Preschool: | 455 | 4.67% |
| Kindergarten: | 597 | 6.13% |
| Elementary school (grades 1-8): | 4,513 | 46.32% |
| High school (grades 9-12): | 2,494 | 25.60% |
| College or graduate school: | 1,684 | 17.28% |
| Total: | 9,743 | 100% |
| Early Childhood: | 1,052 | 10.80% |
| K-12 (Primary & Secondary School): | 7,604 | 78.05% |
ZIP Code 72712 supports both business and residential activity. According to the Business Census (2023), there are 2,041 business establishments, employing about 31,539 people with an annual payroll of $2,330,926,000. USPS data shows 16,972 residential mailboxes and 2,346 business mailboxes, reflecting local delivery coverage.
| # Residential Mailboxes: | 16,972Source: USPS |
| # Business Mailboxes: | 2,346Source: USPS |
| Total Delivery Receptacles: | 19,332Source: USPS |
| Single Family Delivery Units: | 10,105Source: USPS |
| Multi Family Delivery Units: | 1,674Source: USPS |
| # of Businesses: | 2,041Source: CBP |
| 1st Quarter Payroll: | $662,793,000Source: CBP |
| Annual Payroll: | $2,330,926,000Source: CBP |
| # of Employees: | 31,539Source: CBP |
ZIP Code 72712 is located in Benton County, Arkansas, within the Fayetteville-Springdale-Rogers, AR Metropolitan Statistical Area (CBSA 22220) and Arkansas's 3rd Congressional District. This Metro area has a population of 563,436 people, about 6.75% of whom live in ZIP Code 72712. It covers 51.834 sq mi of land and a water area of 0.085 sq mi.
| CBSA Name: | Fayetteville-Springdale-Rogers, ARSource: Census |
| CBSA Number: | 22220Source: Census |
| CBSA Type: | MetroSource: Census |
| CBSA Division: | --Source: Census |
| CBSA Population: | 563,436Source: Census |
| MSA: | Fayetteville-Springdale-Rogers, AR MSASource: Census |
| Land Area: | 51.834 sq miSource: Census |
| Water Area: | 0.085 sq miSource: Census |
| Congressional District: | 03Source: USPS |
| Congressional Land Area: | 5400.99 sq miSource: Census |
| PMSA: | --Source: Census |
| Intro Date: | < 2004-10Source: ZIP-Codes.com |
| Place FIPS Code: | 0505320Source: Census |
| Place Name: | Bentonville city; ArkansasSource: Census |
ZIP Code 72712 is in the Bentonville Public Schools, which serves grades Pre-Kindergarten thru 12th. There are 21 public schools and 3 private school(s) in this ZIP Code. It also has 6 colleges, universities or post secondary education institutions nearby which would be a short commute to.
Our sources include trusted federal and licensed data from the United States Postal Service, U.S. Census Bureau, U.S. Geological Survey, Centers for Medicare & Medicaid Services, and the National Center for Education Statistics, along with proprietary datasets created by ZIP-Codes.com. Data last updated on October 1, 2025.