ZIP Code 68923 in Atlanta, NE

Data Last Updated: February 1, 2026
City:Atlanta, Nebraska
Names to Avoid:
Industry, Industry Rock Falls
County:Phelps County
Timezone:Central (GMT -06:00)
Local Time:8:53:32 AM
Population:106 [See All]
Area Code:308
Classification:PO Box
Coordinates:40.3942, -99.5020
Land Area:0.236 sq mi
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68923 Atlanta, NE - A Village with Multiple Names

ZIP Code 68923, Atlanta

Small Town
LocationPhelps County, NE
Area0.7 sq mi
Population106
Households43
PO Boxes0 No PO Boxes
Median Age40.5 years
Also Known AsIndustry Rock Falls, Industry, Rock Falls (added Mar 2017)
ZIP CreatedBefore Oct 2004
Key Facts
  • This ZIP is classified as PO Box only, yet it has no PO Boxes and all 49 homes receive rural carrier delivery
  • USPS recognizes four community names (Atlanta, Industry, Rock Falls, Industry Rock Falls) that once were separate settlements
  • 94% of homes were built before 1939, making this one of Nebraska's most historically intact villages
  • Transportation and warehousing dominate employment, not agriculture, suggesting proximity to highway corridors or distribution centers
  • The median household income of $70,417 exceeds typical small Nebraska farm towns despite the tiny population of 106

Community Overview

Atlanta, Nebraska (ZIP 68923) is a small village in Phelps County with just 106 residents and 43 occupied homes. Despite being classified as a PO Box ZIP, it doesn't actually have any PO Boxes. All mail is delivered via a single rural route serving the 49 single-family homes across 0.69 square miles.

A Complicated Identity

The community has a complicated identity. USPS recognizes four different names for this area: Atlanta (the primary name), Industry, Rock Falls, and Industry Rock Falls. These names trace back to separate settlements that now share mail service. Industry and Rock Falls aren't valid mailing addresses, but the post office still recognizes them historically.

Historic Housing Stock

This is an aging rural community with deep roots. Of the 53 total housing units, 50 were built before 1939. That's 94% of the housing stock predating World War II. The median age of 40.5 years is younger than you'd expect given the historic character, suggesting some families have stayed across generations. With 34 owner-occupied and just 9 renter-occupied homes, most residents own their property.

Economic Profile

Median household income sits at $70,417, well above the typical small Nebraska farm town. Transportation and warehousing employ 49 workers (a large share of the workforce), pointing to logistics or distribution work in the broader region. Another 14 work in educational services or healthcare. Just 2 people work from home (19.8% of workers), and 6 work in agriculture. The community isn't farming-dependent like many rural Nebraska ZIPs.

Mailing Information

With a median home value of $118,800, housing remains affordable compared to urban Nebraska. The 10 vacant homes (19% vacancy rate) aren't seasonal properties. They're likely tied to the area's gradual population decline, common in Great Plains villages. This isn't a PO Box Only Zone, so residents could theoretically receive street delivery from nearby towns if service patterns changed.

Street Name Patterns

Small Town Grid

Ten named streets serve just 49 homes, suggesting a once-larger town that has contracted over time.

Interactive charts load automatically as you scroll. Hover for data, click to explore trends, and use the menu to export.

Population & Demographics


ZIP Code 68923 has 106 residents and 43 households (average 2.47 persons per household). The median age is 40.5 years, older than the state (36.9) and slightly older than the nation (38.8). The gender split is 53.8% male and 46.2% female, which is higher than the national male share (49.1%), making this a male-majority area. Largest groups are White (91.5%, much higher than the state average of 78.4% and well above the national average of 61.6%) and Hispanic or Latino (4.7%); Hispanic or Latino residents make up 4.7%, which is much lower than the national average (18.7%).

Explore More:Population Over TimeBy Age & GenderBy RaceBy GenderNativity & Citizenship

Source: U.S. Census 2020 Demographics & Housing Characteristics (DHC) and U.S. Census 2011-2024 American Community Survey (ACS) 5-Year Estimates.
2020 Population:106Source: Census DHC
2024 ACS Population Estimate:133Source: Census ACS
2026 ZC Population Estimate:118Source: ZIP-Codes.com
Population Density:449.2 people per sq mile
Average Income:$65,750Source: Census ACS
Households:43Source: Census DHC
Average House Value:$666,666,666Source: Census ACS
Persons Per Household:2.47Source: Census DHC
Average Family Size:2.27Source: Census ACS

Population Over Time (with 2010 & 2020 Census Benchmarks)


Group201020112102201320142015201620172018201920202021202220232024
Census ACS Population Estimate--1401081071091049686907090100124117133
Decennial Census131------------------106--------
Source: U.S. Census 2011-2024 American Community Survey 5-Year Estimates. DP05. DEMOGRAPHIC AND HOUSING ESTIMATES

Population by Age & Gender (Total, Male, Female)


Median Age: 40.5

Male Median Age: 42.5

Female Median Age: 39.6

Group< 55-910-1415-1920-2425-2930-3435-3940-4445-4950-5455-5960-6465-6970-7475-7980-8485+
Male5417024342231014410
Female407411181354321121
Total948111351155771335531
Source: U.S. Census Bureau (2020) Demographics & Housing Characteristics (DHC)

Population by Race


White:9790.65%
Black:00%
Hispanic:*54.67%
Asian:00%
American Indian:00%
Hawaiian:00%
Other:54.67%
Total:107100%
Source: U.S. Census Bureau (2020) Demographics & Housing Characteristics (DHC)
* NOTE: Hispanic or Latino is an ethnicity, not a race. This means individuals who identify as Hispanic will also be included in one of the race categories (such as White or Black). As a result, the totals shown here may exceed 100% when Hispanic is displayed alongside racial groups.

Gender Breakdown


GenderCount%Median Age
Males:5753.77%42.5 years
Females:4946.23%39.6 years
Total:106100%40.5 years
Source: U.S. Census Bureau (2020) Demographics & Housing Characteristics (DHC)

Nativity & Citizenship


Native, born in the United States:133100.00%
Native, born in PR, Island Areas, or abroad:00.00%
Foreign born, naturalized U.S. citizen:00.00%
Foreign born, not a U.S. citizen:00.00%
Total Population:133100%
Total Native Population:133100.00%
Total Foreign-born Population:00.00%
Source: U.S. Census 2020-2024 American Community Survey 5-Year Estimates. Table DP02. SELECTED SOCIAL CHARACTERISTICS
Note: Nativity and Citizenship derived from American Community Survey (ACS) 5-year estimates. Total Population listed here will not match official ZIP Code population totals, which are based on the Decennial Census.

Income & Employment


In 2024, the Median household income is $65,750, which is well under the national median ($80,734), is up $11,444 (21.1%) since 2011 and below its 2019 pre-pandemic level by $27,000. Family households earn a median of $74,688 versus $26,250 for nonfamily households (a difference of $48,438). By gender, male median income is $51,250 and female is $34,375, which is much lower than the national female median ($55,274), with a current gap of $16,875 that has widened from 2011 to 2024. The labor-force participation rate is 63.5%, which is on par with the national rate (63.5%). The unemployment rate is 0.0%, which is considerably lower than the national rate (5.2%). The largest occupation group is Service (29.5%).

Explore More:Income Over TimeHousehold IncomeEmployment StatusBy Occupation

Source: U.S. Census 2011-2024 American Community Survey 5-Year Estimates. Using data from Tables DP02, DP03, DP04 and DP05.

Median Income Over Time (Household, Family, Nonfamily, Male, Female)


Income Type20112012201320142015201620172018201920202021202220232024
Median Household Income$54,306$55,179$50,000$44,688$56,875$58,125$59,375$75,625$92,750$96,000$81,250$75,500$70,417$65,750
Median Family Income$54,444$47,500$55,893$52,500$62,500$73,750$75,000$90,250$103,000$106,500$95,625$77,250$81,042$74,688
Median NonFamily Income$34,375$90,250$16,250$14,375$14,375$0$23,125$23,750$24,375$23,333$31,250$33,750$25,000$26,250
Median Male Income$45,833$47,750$50,000$37,188$0$37,083$36,563$39,688$43,750$48,750$53,750$50,313$53,250$51,250
Median Female Income$38,214$36,667$26,250$21,250$0$20,750$20,938$0$29,375$27,500$28,750$30,500$33,750$34,375
Source: U.S. Census 2011-2024 American Community Survey 5-Year Estimates. DP03. SELECTED ECONOMIC CHARACTERISTICS

Average Household Income


Source: U.S. Census 2020-2024 American Community Survey 5-Year Estimates. Table DP03. SELECTED ECONOMIC CHARACTERISTICS

Employment Status


Employed:6163.54%
Unemployed:00.00%
Not In Labor Force:3536.46%
Total:96100%
Source: U.S. Census 2020-2024 American Community Survey 5-Year Estimates. Table DP03. SELECTED ECONOMIC CHARACTERISTICS

Employment by Occupation (Civilian Employed Population, 16 and Over)


Management, business, science, and arts:813.11%
Service:1829.51%
Sales and Office:1422.95%
Natural resources, construction, and maintenance:1118.03%
Production, transportation, and material moving:1016.39%
Total Civilian Employed Population:61100%
Source: U.S. Census 2020-2024 American Community Survey 5-Year Estimates. Table DP03. SELECTED ECONOMIC CHARACTERISTICS.

Housing & Affordability


In 2024, the median home value is $0, which is much lower than the national median ($332,700), is down $60,000 (100.00%) since 2011 and below its 2019 pre-pandemic level by $65,000. The median gross rent is $0, which is well under the national median ($1,413), and above its 2019 pre-pandemic level by $0. Of occupied housing, owners make up 94.74% (40.74% with a mortgage, 59.26% free-and-clear) and renters 5.26% - making this ZIP Code under national rental averages. Insufficient data for vacancy rate.

Explore More:Compare Home ValueHome Value Over TimeRent & Over TimeHousing Occupancy

Source: U.S. Census 2011-2024 American Community Survey 5-Year Estimates. Using data from Table DP03, SELECTED ECONOMIC CHARACTERISTICS.

Median Home Value (Comparison)


Source: U.S. Census 2020-2024 American Community Survey 5-Year Estimates. Table DP04. SELECTED HOUSING CHARACTERISTICS

Median Home Value Over Time


Group20112102201320142015201620172018201920202021202220232024
Median Home Value$60,000$70,000$81,300$82,500$67,500$65,000$75,000$85,000$65,000$116,700$150,800$135,700$118,800$0
Source: U.S. Census 2011-2024 American Community Survey 5-Year Estimates. DP04. SELECTED HOUSING CHARACTERISTICS

Gross Rent Paid


Less than $500:00.00%
$500 to $999:3100.00%
$1,000 to $1,499:00.00%
$1,500 to $1,999:00.00%
$2,000 to $2,499:00.00%
$2,500 to $2,999:00.00%
$3,000 or more:00.00%
No Rent:00.00%
Total:3100%
Source: U.S. Census 2020-2024 American Community Survey 5-Year Estimates. Table DP04. SELECTED HOUSING CHARACTERISTICS

Median Gross Rent Over Time


Group20112102201320142015201620172018201920202021202220232024
Median Rent$0$0$0$0$0$0$0$0$0$0$0$0$0$0
Source: U.S. Census 2011-2024 American Community Survey 5-Year Estimates. DP04. SELECTED HOUSING CHARACTERISTICS

Housing Occupancy


Owner Occupied (with mortgage):2238.60%
Owner Occupied (free and clear, no mortgage):3256.14%
Renter Occupied:35.26%
Total Occupied Housing Units:57100%

Occupied Housing Units:5798.28%
Vacant Housing Units (not graphed):11.72%
Total Housing Units:58100%
Source: U.S. Census 2020-2024 American Community Survey 5-Year Estimates. Table DP04. SELECTED HOUSING CHARACTERISTICS

Housing Type (Single-Family, Multi-Family, Other)


Single-Family Units:3865.52%
Multi-Family Units:35.17%
Other Units:1729.31%
Total Housing Units:58100%
Source: U.S. Census 2020-2024 American Community Survey 5-Year Estimates. Table DP04. SELECTED HOUSING CHARACTERISTICS

Education, Health & Community


In 2024, 1.10% of adults (25+) have a bachelor's degree or higher, which is far lower than the national rate (35.70%). High school or higher is 94.30%, which is comparable to the national rate (89.60%). The uninsured rate is 3.80%, which is far lower than the national rate (8.40%). The share of people in poverty is 7.00%, which is comparable to the national rate (8.80%), down 12.80 percentage points since 2011 and above its 2019 pre-pandemic level by 5.40 percentage points. This points to a pronounced improvement in local conditions - rising incomes, firmer consumer demand, and a stronger tax base. Among residents ages 3+, the largest enrollment group is elementary (86.36%). College enrollment is 9.09%, which is far lower than the national rate (26.70%), indicating the community may be more oriented toward vocational/trade or direct-to-workforce opportunities.

Explore More:Educational AttainmentHealth InsurancePoverty Over TimeSchool Enrollment

Source: U.S. Census 2011-2024 American Community Survey 5-Year Estimates. Using data from Tables DP02 and DP03.

Educational Attainment of Adults (25 and Older)


Less than 9th grade:00.00%
9th to 12th grade, no diploma:55.68%
High school graduate (includes equivalency):5259.09%
Some college, no degree:1820.45%
Associate's degree:1213.64%
Bachelor's degree:11.14%
Graduate or professional degree:00.00%
Total:88100%
High school or higher:8394.32%
Bachelor's degree or higher:11.14%
Source: U.S. Census 2020-2024 American Community Survey 5-Year Estimates. Table DP02. SELECTED SOCIAL CHARACTERISTICS

Health Insurance Coverage by Type (Private, Public, Uninsured)


Private Insurance:10272.34%
Public Insurance:3424.11%
No Insurance:53.55%
Total:141100%
Has Health Insurance:13696.45%
Source: U.S. Census 2020-2024 American Community Survey 5-Year Estimates. Table DP03. SELECTED ECONOMIC CHARACTERISTICS

Percentage of People in Poverty Over Time (2011-2024)


Group20112102201320142015201620172018201920202021202220232024
% of People in Poverty18.2%25.0%20.0%23.5%11.8%2.9%0.0%0.0%0.0%0.0%0.0%0.0%5.4%7.0%
Source: U.S. Census 2011-2024 American Community Survey 5-Year Estimates. DP03. SELECTED ECONOMIC CHARACTERISTICS

Note: Counts of Families & People in poverty are not published at the ZIP Code level due to small sample sizes. Percentages shown are survey estimates from the American Community Survey (ACS). They may differ from official poverty statistics. The U.S. Census Bureau defines poverty status by comparing a family's or individual's total income with federal poverty thresholds that vary by family size and composition.

School Enrollment by Education Level (Ages 3 and Older)


Nursery School, Preschool:00.00%
Kindergarten:00.00%
Elementary school (grades 1-8):1986.36%
High school (grades 9-12):14.55%
College or graduate school:29.09%
Total:22100%
Early Childhood:00.00%
K-12 (Primary & Secondary School):2090.91%
Source: U.S. Census 2020-2024 American Community Survey 5-Year Estimates. Table DP02. SELECTED SOCIAL CHARACTERISTICS

Business & Employment Statistics


ZIP Code 68923 supports both business and residential activity. According to the Business Census (2024), there are 3 business establishments, employing about 3 people with an annual payroll of $92,000. USPS data shows 48 residential mailboxes and 1 business mailboxes, reflecting local delivery coverage.

# Residential Mailboxes:48Source: USPS
# Business Mailboxes:1Source: USPS
Total Delivery Receptacles:97Source: USPS
Single Family Delivery Units:48Source: USPS
Multi Family Delivery Units:0Source: USPS
# of Businesses:3Source: CBP
1st Quarter Payroll:$15,000Source: CBP
Annual Payroll:$92,000Source: CBP
# of Employees:3Source: CBP

Geography, Land Area, & Statistical Classifications


ZIP Code 68923 is located in Phelps County, Nebraska, within the Metropolitan Statistical Area (CBSA ) and Nebraska's 3rd Congressional District. This area has a population of 0 people, about 0.00% of whom live in ZIP Code 68923. It covers 0.236 sq mi of land and a water area of 0 sq mi.

CBSA Name:--Source: Census
CBSA Number:--Source: Census
CBSA Type:--Source: Census
CBSA Division:--Source: Census
CBSA Population:0Source: Census
MSA:Source: Census
Land Area:0.236 sq miSource: Census
Water Area:--Source: Census
Congressional District:03Source: USPS
Congressional Land Area:67435.41 sq miSource: Census
PMSA:Source: Census
Intro Date:< 2004-10Source: ZIP-Codes.com
Place FIPS Code:3102620Source: Census
Place Name:Atlanta village; NebraskaSource: Census

Adjacent & Nearby ZIP Codes


68924 | | 68922

Schools in ZIP Code 68923


We could not locate which school district 68923 belongs to, but we will update this once new district data is released. There are no public schools nor private schools with a mailing address in this ZIP Code. Listing Nearby schools instead. It also has 6 colleges, universities or post secondary education institutions nearby which would be a short commute to.

Loomis Elementary School 101 Bryan St
Loomis, NE 68958
District: Loomis Public SchoolsNearby
Loomis Secondary School 101 Bryan St
Loomis, NE 68958
District: Loomis Public SchoolsNearby
Holdrege Public Schools Early Childhood Ed Ctr 1700 Broadway St
Holdrege, NE 68949
District: Holdrege Public SchoolsNearby
Holdrege Elementary School 1700 Broadway St
Holdrege, NE 68949
District: Holdrege Public SchoolsNearby
Holdrege High School 600 12th Ave
Holdrege, NE 68949
District: Holdrege Public SchoolsNearby
All Saints Catholic School 1206 Logan St
Holdrege, NE 68949
District: Private SchoolNearby
Zion Lutheran School 2421 C Ave
Kearney, NE 68847
District: Private SchoolNearby
Faith Christian School 5710 19th Ave
Kearney, NE 68845
District: Private SchoolNearby

Colleges & Post Secondary Schools near ZIP Code 68923


University Of Nebraska At Kearney 2504 9th Avenue
Kearney, NE 68849-1212
Type: Post Secondary
Nebraska College Of Technical Agriculture 404 East 7th
Curtis, NE 69025-9552
Type: Post Secondary
Hastings College 710 N Turner Ave
Hastings, NE 68901
Type: Post Secondary
Central Community College 3134 West Hwy 34
Grand Island, NE 68802-4903
Type: Post Secondary
Mid-Plains Community College 601 West State Farm Road
North Platte, NE 69101
Type: Post Secondary
North Central Kansas Technical College 3033 US Highway 24
Beloit, KS 67420
Type: Post Secondary

Sources & References


Our sources include trusted federal and licensed data from the United States Postal Service, U.S. Census Bureau, U.S. Geological Survey, Centers for Medicare & Medicaid Services, and the National Center for Education Statistics, along with proprietary datasets created by ZIP-Codes.com. Data last updated on February 1, 2026.

  1. U.S. Postal Service [Last Updated: 2/1/2026], https://www.usps.com
  2. ZIP-Codes.com Proprietary Data Enhancements [Updated: 2/1/2026], https://www.zip-codes.com
  3. U.S. Census [Updated: Varies], https://www.census.gov
    • U.S. Census Office of Management and Budget [Updated: As Released]
    • U.S. Census 2020 Demographic & Housing Characteristics (DHC) [Decennial] [Updated: 5/25/2023]
    • U.S. Census 2011-2024 American Community Survey 5-year estimates (ACS) [Annually] [Updated: Annually, As Released]
    • U.S. Census Business Patterns (CBD) [Annually] [Updated: Annually, As Released]
    • U.S. Census American National Standards Institute (ANSI) [Updated: As Released]
  4. U.S. Geological Survey [Updated: Varies], https://www.usgs.gov
  5. Centers for Medicare & Medicaid Services [Updated: Annually, As Released], https://www.cms.gov
  6. National Center for Education Statistics [Updated: 2/1/2026], https://nces.ed.gov