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Population & Demographics

ZIP Code 96778 has 14,687 residents and 5,636 households (average 2.60 persons per household). The median age is 43.9 years, older than the state (40.8) and older than the nation (38.8). The gender split is 51.5% male and 48.5% female, which is slightly higher than the national male share (49.1%), making this a male-majority area. Largest groups are White (39.2%, much higher than the state average of 22.9% and well below the national average of 61.6%) and Native Hawaiian & Other Pacific Islander (16.5%, much higher than the national average of 0.2%); Hispanic or Latino residents make up 14.0%, which is lower than the national average (18.7%), and Native Hawaiian & Other Pacific Islander share is much higher than the national average (0.2%).

Explore More:Population Over Time By Age & Gender By Race By Gender Nativity & Citizenship

Source: U.S. Census 2020 Demographics & Housing Characteristics (DHC) and U.S. Census 2011-2023 American Community Survey (ACS) 5-Year Estimates.

2020 Population:	14,687Source: Census DHC
2023 ACS Population Estimate:	14,225Source: Census ACS
2025 ZC Population Estimate:	12,480Source: ZIP-Codes.com
Population Density:	69.4 people per sq mile
Average Income:	$34,863Source: Census ACS

Households:	5,636Source: Census DHC
Average House Value:	$241,200Source: Census ACS
Persons Per Household:	2.60Source: Census DHC
Average Family Size:	3.62Source: Census ACS

Population Over Time (with 2010 & 2020 Census Benchmarks)

Line chart of ZIP 96778 population estimates from 2011-2023, with markers for the 2010 and 2020 Decennial Census counts to show growth or decline over time. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Group	2010	2011	2102	2013	2014	2015	2016	2017	2018	2019	2020	2021	2022	2023
Census ACS Population Estimate	--	13,518	13,334	14,056	14,565	14,375	14,481	15,081	15,125	14,885	15,198	14,777	14,310	14,225
Decennial Census	14,409	--	--	--	--	--	--	--	--	--	14,687	--	--	--

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. DP05. DEMOGRAPHIC AND HOUSING ESTIMATES

Population by Age & Gender (Total, Male, Female)

Median Age: 43.9

Male Median Age: 44.3

Female Median Age: 43.6

Line chart for ZIP 96778 showing total, male, and female population by age group. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Group	< 5	5-9	10-14	15-19	20-24	25-29	30-34	35-39	40-44	45-49	50-54	55-59	60-64	65-69	70-74	75-79	80-84	85+
Male	373	508	537	439	327	354	418	465	421	428	458	478	652	712	547	253	112	78
Female	317	462	501	405	311	350	409	496	412	400	415	530	607	627	449	228	97	111
Total	690	970	1,038	844	638	704	827	961	833	828	873	1,008	1,259	1,339	996	481	209	189

Source: U.S. Census Bureau (2020) Demographics & Housing Characteristics (DHC)

Pie Chart & Table Comparison Chart

Population by Race

Pie chart of the racial and ethnic makeup of ZIP 96778. Table below includes counts and percentages. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

White:	5,757	46.28%
Black:	131	1.05%
Hispanic:*	2,055	16.52%
Asian:	1,614	12.98%
American Indian:	134	1.08%
Hawaiian:	2,419	19.45%
Other:	329	2.64%
Total:	12,439	100%

Source: U.S. Census Bureau (2020) Demographics & Housing Characteristics (DHC)

* NOTE: Hispanic or Latino is an ethnicity, not a race. This means individuals who identify as Hispanic will also be included in one of the race categories (such as White or Black). As a result, the totals shown here may exceed 100% when Hispanic is displayed alongside racial groups.

Pie Chart & Table Comparison Chart

Gender Breakdown

Simple chart showing male vs female share of the population in ZIP Code 96778. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Gender	Count	%	Median Age
Males:	7,560	51.47%	44.3 years
Females:	7,127	48.53%	43.6 years
Total:	14,687	100%	43.9 years

Source: U.S. Census Bureau (2020) Demographics & Housing Characteristics (DHC)

Nativity & Citizenship

Pie chart showing nativity in ZIP 96778. Categories include native residents (born in the United States, Puerto Rico, U.S. Island Areas, or abroad to American parents) and foreign-born residents. A table below lists counts and percentages. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Native, born in the United States:	12,276	86.30%
Native, born in PR, Island Areas, or abroad:	183	1.29%
Foreign born, naturalized U.S. citizen:	1,122	7.89%
Foreign born, not a U.S. citizen:	644	12.41%
Total Population:	14,225	100%
Total Native Population:	12,459	87.59%
Total Foreign-born Population:	1,766	12.41%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP02. SELECTED SOCIAL CHARACTERISTICS

Note: Nativity and Citizenship derived from American Community Survey (ACS) 5-year estimates. Total Population listed here will not match official ZIP Code population totals, which are based on the Decennial Census.

Income & Employment

In 2023, the Median household income is $34,863, which is considerably lower than the state median ($98,317), is down $1,398 (3.9%) since 2011 and below its 2019 pre-pandemic level by $4,555. Family households earn a median of $51,065 versus $19,400 for nonfamily households (a difference of $31,665). By gender, male median income is $44,577 and female is $45,000, which is considerably lower than the state female median ($55,345), with a current gap of $423 that has narrowed from 2011 to 2023. The labor-force participation rate is 42.7%, which is far less than the state rate (64.0%). The unemployment rate is 11.0%, which is far worse than the state rate (4.7%). The largest occupation group is Management (35.6%).

Explore More:Income Over Time Household Income Employment Status By Occupation

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. Using data from Tables DP02, DP03, DP04 and DP05.

Median Income Over Time (Household, Family, Nonfamily, Male, Female)

Line chart showing median income in ZIP 96778 from 2011-2023 for five series: household, family, nonfamily, male, and female. The table below lists the yearly values. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Income Type	2011	2012	2013	2014	2015	2016	2017	2018	2019	2020	2021	2022	2023
Median Household Income	$36,261	$33,999	$31,422	$31,462	$29,264	$27,559	$33,820	$37,417	$39,418	$38,244	$40,240	$39,010	$34,863
Median Family Income	$45,294	$42,984	$37,007	$36,297	$37,708	$42,321	$46,110	$48,731	$50,135	$49,929	$49,145	$51,448	$51,065
Median NonFamily Income	$25,400	$24,178	$23,011	$24,970	$20,824	$19,691	$21,543	$21,495	$21,777	$18,717	$21,581	$22,458	$19,400
Median Male Income	$36,471	$37,332	$32,338	$34,125	$34,844	$39,844	$39,606	$41,477	$41,862	$40,580	$40,470	$41,398	$44,577
Median Female Income	$28,269	$28,351	$27,356	$30,058	$30,557	$32,750	$34,155	$35,515	$39,076	$41,363	$42,543	$46,635	$45,000

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. DP03. SELECTED ECONOMIC CHARACTERISTICS

Average Household Income

Bar chart showing average household income comparing ZIP 96778, city of Pahoa, Hawaii County, state of Hawaii, and United States national values. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP03. SELECTED ECONOMIC CHARACTERISTICS

Pie Chart & Table Comparison Chart

Employment Status

Pie chart of employment status for ZIP 96778, showing the shares who are employed, unemployed, and not in the labor force. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Employed:	4,429	38.02%
Unemployed:	545	4.68%
Not In Labor Force:	6,675	57.30%
Total:	11,649	100%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP03. SELECTED ECONOMIC CHARACTERISTICS

Employment by Occupation (Civilian Employed Population, 16 and Over)

Donut Chart showing the distribution of employed civilians aged 16 and over by occupation category: management, service, sales and office, natural resources and construction, and production and transportation. A table with the same data and percentages is provided as well.Load Chart Manually (if needed)

Management, business, science, and arts:	1,576	35.58%
Service:	951	21.47%
Sales and Office:	898	20.28%
Natural resources, construction, and maintenance:	422	9.53%
Production, transportation, and material moving:	582	13.14%
Total Civilian Employed Population:	4,429	100%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP03. SELECTED ECONOMIC CHARACTERISTICS.

Housing & Affordability

In 2023, the median home value is $241,200, which is considerably lower than the state median ($808,200), is up $36,600 (17.89%) since 2011 and above its 2019 pre-pandemic level by $54,300. The median gross rent is $1,321, which is far less than the state median ($1,938), is up $332 (33.57%) since 2011 and above its 2019 pre-pandemic level by $192. Of occupied housing, owners make up 79.96% (45.42% with a mortgage, 54.58% free-and-clear) and renters 20.04% - making this ZIP Code more home ownership than the state and under national rental averages. The vacancy rate is 14.09%, which is far higher than the national rate (10.43%).

Explore More:Compare Home Value Home Value Over Time Rent & Over Time Housing Occupancy

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. Using data from Table DP03, SELECTED ECONOMIC CHARACTERISTICS.

Median Home Value (Comparison)

Bar chart showing the median home value for ZIP 96778, compared with Pahoa, Hawaii County, state of Hawaii, and the U.S. National Average. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP04. SELECTED HOUSING CHARACTERISTICS

Median Home Value Over Time

Line chart showing median home values for ZIP 96778 across years 2011-2023 using ACS 5-year estimates. The chart displays the typical dollar value of owner-occupied housing units. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Group	2011	2102	2013	2014	2015	2016	2017	2018	2019	2020	2021	2022	2023
Median Home Value	$204,600	$200,000	$175,400	$176,900	$182,600	$188,400	$193,800	$192,100	$186,900	$199,800	$207,700	$220,400	$241,200

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. DP04. SELECTED HOUSING CHARACTERISTICS

Gross Rent Paid

Pie chart of gross rent for renter-occupied homes in ZIP 96778, showing monthly rent brackets and the share of units in each range. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Less than $500:	136	11.59%
$500 to $999:	163	13.90%
$1,000 to $1,499:	494	42.11%
$1,500 to $1,999:	223	19.01%
$2,000 to $2,499:	21	1.79%
$2,500 to $2,999:	14	1.19%
$3,000 or more:	17	1.45%
No Rent:	105	8.95%
Total:	1,173	100%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP04. SELECTED HOUSING CHARACTERISTICS

Median Gross Rent Over Time

Line chart displaying median gross rent for ZIP 96778 over the years 2011-2023 using ACS 5-year estimates. The chart represents typical monthly housing costs for renter households. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Group	2011	2102	2013	2014	2015	2016	2017	2018	2019	2020	2021	2022	2023
Median Rent	$989	$1,003	$979	$984	$1,014	$1,047	$1,105	$1,120	$1,129	$1,148	$1,216	$1,319	$1,321

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. DP04. SELECTED HOUSING CHARACTERISTICS

Housing Occupancy

Pie chart showing housing occupancy for ZIP 96778. Categories include owner-occupied units with a mortgage, owner-occupied units free and clear, and renter-occupied units. A table below lists counts and percentages. Vacant housing units are shown separately in the Vacancy chart. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Owner Occupied (with mortgage):	2,126	36.32%
Owner Occupied (free and clear, no mortgage):	2,555	43.65%
Renter Occupied:	1,173	20.04%
Total Occupied Housing Units:	5,854	100%

Occupied Housing Units:	5,854	85.91%
Vacant Housing Units (not graphed):	960	14.09%
Total Housing Units:	6,814	100%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP04. SELECTED HOUSING CHARACTERISTICS

Housing Type (Single-Family, Multi-Family, Other)

Pie chart showing housing type distribution for ZIP 96778. Categories include single-family units (detached or attached), multi-family units (from 2 units up to 50 or more units), and other structures such as mobile homes or boats/RVs. A table below lists counts and percentages for each group.Load Chart Manually (if needed)

Single-Family Units:	6,669	97.87%
Multi-Family Units:	76	1.12%
Other Units:	69	1.01%
Total Housing Units:	6,814	100%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP04. SELECTED HOUSING CHARACTERISTICS

Education, Health & Community

In 2023, 21.80% of adults (25+) have a bachelor's degree or higher, which is markedly below the state rate (35.50%). High school or higher is 90.00%, which is generally lower than the state rate (92.90%). The uninsured rate is 6.60%, which is notably higher than the state rate (3.70%). Private coverage is 51.10%, which is generally lower than the state rate (75.60%). Public coverage is 63.00%, which is far higher than the national rate (36.30%). The share of people in poverty is 26.00%, which is markedly above the state rate (6.90%), up 4.90 percentage points since 2011 and above its 2019 pre-pandemic level by 7.40 percentage points. This signals a sharp increase in hardship - a shrinking consumer base, heavy pressure on public services, and job-market contraction risks. Among residents ages 3+, the largest enrollment group is elementary (48.90%). College enrollment is 17.17%, which is markedly below the state rate (27.30%), indicating the community may be more oriented toward vocational/trade or direct-to-workforce opportunities.

Explore More:Educational Attainment Health Insurance Poverty Over Time School Enrollment

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. Using data from Tables DP02 and DP03.

Educational Attainment of Adults (25 and Older)

Pie chart of educational attainment for adults (25+) in ZIP 96778, including each level from less than 9th grade to graduate/professional. Summary rows show high school or higher and bachelor's or higher. A table lists counts and percentages.Load Chart Manually (if needed)

Less than 9th grade:	270	2.59%
9th to 12th grade, no diploma:	776	7.43%
High school graduate (includes equivalency):	3,854	36.90%
Some college, no degree:	2,172	20.80%
Associate's degree:	1,098	10.51%
Bachelor's degree:	1,553	14.87%
Graduate or professional degree:	721	6.90%
Total:	10,444	100%
High school or higher:	9,398	89.98%
Bachelor's degree or higher:	2,274	21.77%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP02. SELECTED SOCIAL CHARACTERISTICS

Pie Chart & Table Comparison Chart

Health Insurance Coverage by Type (Private, Public, Uninsured)

Pie chart illustrating health insurance coverage by type for ZIP Code 96778. Categories include private insurance, public coverage such as Medicare and Medicaid, and individuals with no health insurance. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Private Insurance:	7,274	42.37%
Public Insurance:	8,956	52.17%
No Insurance:	937	5.46%
Total:	17,167	100%
Has Health Insurance:	16,230	94.54%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP03. SELECTED ECONOMIC CHARACTERISTICS

Percentage of People in Poverty Over Time (2011-2023)

Line chart displaying the share of families and people in ZIP 96778 whose income falls below the federal poverty threshold, using ACS 5-year estimates from 2011 through 2023. The chart shows year-to-year changes in the percentage of people in poverty. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Group	2011	2102	2013	2014	2015	2016	2017	2018	2019	2020	2021	2022	2023
% of People in Poverty	21.1%	24.8%	25.7%	24.4%	24.2%	23.4%	18.8%	18.5%	18.6%	19.5%	18.8%	23.8%	26.0%

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. DP03. SELECTED ECONOMIC CHARACTERISTICS

Note: Counts of Families & People in poverty are not published at the ZIP Code level due to small sample sizes. Percentages shown are survey estimates from the American Community Survey (ACS). They may differ from official poverty statistics. The U.S. Census Bureau defines poverty status by comparing a family's or individual's total income with federal poverty thresholds that vary by family size and composition.

School Enrollment by Education Level (Ages 3 and Older)

Pie Chart showing enrollment of residents ages 3 and older in Nursery School or Preschool, Kindergarten, Elementary (grades 1-8), High School (grades 9-12), and College or Graduate School. A table with the same data and percentages is provided as well.Load Chart Manually (if needed)

Nursery School, Preschool:	95	3.11%
Kindergarten:	162	5.30%
Elementary school (grades 1-8):	1,495	48.90%
High school (grades 9-12):	780	25.52%
College or graduate school:	525	17.17%
Total:	3,057	100%
Early Childhood:	257	8.41%
K-12 (Primary & Secondary School):	2,437	79.72%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP02. SELECTED SOCIAL CHARACTERISTICS

City:	Pahoa, Hawaii
County:	Hawaii County
Timezone:	Hawaii-Aleutian Islands (GMT -10:00)
Local Time:	7:28:38 PM
Population:	14,687 [See All]
Area Code:	808
Classification:	Standard [Normal Street Delivery]
Coordinates:	19.4368, -155.0223
Land Area:	211.504 sq mi
Quick Link:	https://www.zip-codes.com/zip-code/96778/zip-code-96778.asp

# Residential Mailboxes:	4,800Source: USPS
# Business Mailboxes:	74Source: USPS
Total Delivery Receptacles:	6,859Source: USPS
Single Family Delivery Units:	2,879Source: USPS
Multi Family Delivery Units:	0Source: USPS

# of Businesses:	132Source: CBP
1st Quarter Payroll:	$9,012,000Source: CBP
Annual Payroll:	$35,395,000Source: CBP
# of Employees:	1,165Source: CBP

CBSA Name:	Hilo-Kailua, HISource: Census
CBSA Number:	25900Source: Census
CBSA Type:	MicroSource: Census
CBSA Division:	--Source: Census
CBSA Population:	203,684Source: Census
MSA:	Source: Census
Land Area:	211.504 sq miSource: Census
Water Area:	10.586 sq miSource: Census

Congressional District:	02Source: USPS
Congressional Land Area:	6213.4 sq miSource: Census
PMSA:	Source: Census
Intro Date:	< 2004-10Source: ZIP-Codes.com
Place FIPS Code:	1559900Source: Census
Place Name:	Pahoa CDP; HawaiiSource: Census

ZIP Code 96778 in Pahoa, HI

Population & Demographics

Population Over Time (with 2010 & 2020 Census Benchmarks)

Population by Age & Gender (Total, Male, Female)

Population by Race

Gender Breakdown

Nativity & Citizenship

Income & Employment

Median Income Over Time (Household, Family, Nonfamily, Male, Female)

Average Household Income

Employment Status

Employment by Occupation (Civilian Employed Population, 16 and Over)

Housing & Affordability

Median Home Value (Comparison)

Median Home Value Over Time

Gross Rent Paid

Median Gross Rent Over Time

Housing Occupancy

Housing Type (Single-Family, Multi-Family, Other)

Education, Health & Community

Educational Attainment of Adults (25 and Older)

Health Insurance Coverage by Type (Private, Public, Uninsured)

Percentage of People in Poverty Over Time (2011-2023)

School Enrollment by Education Level (Ages 3 and Older)

Business & Employment Statistics

Geography, Land Area, & Statistical Classifications

Adjacent & Nearby ZIP Codes

Schools in ZIP Code 96778

Colleges & Post Secondary Schools near ZIP Code 96778

Sources & References