ZIP Code 91963 in Potrero, CA

Data Last Updated: October 1, 2025
City:Potrero, California
County:San Diego County
Timezone:Pacific (GMT -08:00)
Local Time:8:22:01 PM
Population:1,101 [See All]
Area Codes:619 / 858
Classification:Standard [Normal Street Delivery]
Coordinates:32.6425, -116.6151
Land Area:41.247 sq mi
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Population & Demographics


ZIP Code 91963 has 1,101 residents and 333 households (average 3.31 persons per household). The median age is 35.7 years, slightly younger than the state (37.5) and younger than the nation (38.8). The gender split is 50.8% male and 49.2% female, which is slightly higher than the national male share (49.1%), making this a male-majority area. Largest groups are Hispanic or Latino (71.8%) and White (36.1%, much lower than the national average of 61.6%); Hispanic or Latino residents make up 71.8%, which is much higher than the national average (18.7%), and Other / Two or More Races share is much higher than both the state (21.2%) and national averages (8.4%).

Explore More:Population Over TimeBy Age & GenderBy RaceBy GenderNativity & Citizenship

Source: U.S. Census 2020 Demographics & Housing Characteristics (DHC) and U.S. Census 2011-2023 American Community Survey (ACS) 5-Year Estimates.
2020 Population:1,101Source: Census DHC
2023 ACS Population Estimate:617Source: Census ACS
2025 ZC Population Estimate:824Source: ZIP-Codes.com
Population Density:26.7 people per sq mile
Average Income:$25,208Source: Census ACS
Households:333Source: Census DHC
Average House Value:$0Source: Census ACS
Persons Per Household:3.31Source: Census DHC
Average Family Size:3.35Source: Census ACS

Population Over Time (with 2010 & 2020 Census Benchmarks)


Group20102011210220132014201520162017201820192020202120222023
Census ACS Population Estimate--1,4241,1931,0911,0431,2569889579991,182479501624617
Decennial Census1,118------------------1,101------
Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. DP05. DEMOGRAPHIC AND HOUSING ESTIMATES

Population by Age & Gender (Total, Male, Female)


Median Age: 35.7

Male Median Age: 35.1

Female Median Age: 36.1

Group< 55-910-1415-1920-2425-2930-3435-3940-4445-4950-5455-5960-6465-6970-7475-7980-8485+
Male4150464330274225382532403625311684
Female3941434024383242293427363625272054
Total80918983546574676759597672505836138
Source: U.S. Census Bureau (2020) Demographics & Housing Characteristics (DHC)

Population by Race


White:39824.30%
Black:241.47%
Hispanic:*79148.29%
Asian:10.06%
American Indian:271.65%
Hawaiian:00%
Other:39724.24%
Total:1,638100%
Source: U.S. Census Bureau (2020) Demographics & Housing Characteristics (DHC)
* NOTE: Hispanic or Latino is an ethnicity, not a race. This means individuals who identify as Hispanic will also be included in one of the race categories (such as White or Black). As a result, the totals shown here may exceed 100% when Hispanic is displayed alongside racial groups.

Gender Breakdown


GenderCount%Median Age
Males:55950.77%35.1 years
Females:54249.23%36.1 years
Total:1,101100%35.7 years
Source: U.S. Census Bureau (2020) Demographics & Housing Characteristics (DHC)

Nativity & Citizenship


Native, born in the United States:37761.10%
Native, born in PR, Island Areas, or abroad:00.00%
Foreign born, naturalized U.S. citizen:16927.39%
Foreign born, not a U.S. citizen:7138.90%
Total Population:617100%
Total Native Population:37761.10%
Total Foreign-born Population:24038.90%
Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP02. SELECTED SOCIAL CHARACTERISTICS
Note: Nativity and Citizenship derived from American Community Survey (ACS) 5-year estimates. Total Population listed here will not match official ZIP Code population totals, which are based on the Decennial Census.

Income & Employment


In 2023, the Median household income is $25,208, which is much lower than the state median ($96,334), is down $11,185 (30.7%) since 2011 and above its 2019 pre-pandemic level by $25,208. Family households earn a median of $0 versus $35,972 for nonfamily households (a difference of $35,972). By gender, male median income is $0 and female is $0, which is well under the state female median ($61,569), with a current gap of $0 that has narrowed from 2011 to 2023. The labor-force participation rate is 42.0%, which is considerably lower than the state rate (63.9%). The unemployment rate is 0.0%, which is markedly below the state rate (6.4%). The largest occupation group is Production (37.0%).

Explore More:Income Over TimeHousehold IncomeEmployment StatusBy Occupation

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. Using data from Tables DP02, DP03, DP04 and DP05.

Median Income Over Time (Household, Family, Nonfamily, Male, Female)


Income Type2011201220132014201520162017201820192020202120222023
Median Household Income$36,393$37,143$38,563$39,622$38,088$42,563$28,508$0$0$0$0$0$25,208
Median Family Income$35,464$35,536$29,716$39,651$39,657$51,288$46,534$82,604$0$0$0$183,375$0
Median NonFamily Income$45,500$47,109$48,750$29,911$19,758$24,632$23,333$14,886$14,043$0$0$0$35,972
Median Male Income$30,792$30,650$28,324$29,099$0$50,417$50,156$55,614$54,432$82,961$62,321$66,087$0
Median Female Income$30,069$22,254$37,813$0$0$0$0$0$21,250$21,250$21,250$23,750$0
Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. DP03. SELECTED ECONOMIC CHARACTERISTICS

Average Household Income


Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP03. SELECTED ECONOMIC CHARACTERISTICS

Employment Status


Employed:16541.98%
Unemployed:00.00%
Not In Labor Force:22858.02%
Total:393100%
Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP03. SELECTED ECONOMIC CHARACTERISTICS

Employment by Occupation (Civilian Employed Population, 16 and Over)


Management, business, science, and arts:00.00%
Service:3621.82%
Sales and Office:127.27%
Natural resources, construction, and maintenance:5633.94%
Production, transportation, and material moving:6136.97%
Total Civilian Employed Population:165100%
Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP03. SELECTED ECONOMIC CHARACTERISTICS.

Housing & Affordability


In 2023, the median home value is $0, which is considerably lower than the state median ($695,400), is down $116,100 (100.00%) since 2011 and below its 2019 pre-pandemic level by $279,900. The median gross rent is $0, which is far less than the state median ($1,956), is down $531 (100.00%) since 2011 and above its 2019 pre-pandemic level by $0. Of occupied housing, owners make up 60.71% (100.00% with a mortgage, 0.00% free-and-clear) and renters 39.29% - making this ZIP Code more home ownership than the state and higher than national rental averages. The vacancy rate is 22.65%, which is markedly above the state rate (7.55%).

Explore More:Compare Home ValueHome Value Over TimeRent & Over TimeHousing Occupancy

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. Using data from Table DP03, SELECTED ECONOMIC CHARACTERISTICS.

Median Home Value (Comparison)


Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP04. SELECTED HOUSING CHARACTERISTICS

Median Home Value Over Time


Group2011210220132014201520162017201820192020202120222023
Median Home Value$116,100$196,200$78,200$130,600$130,600$170,800$174,100$270,500$279,900$351,000$350,000$371,100$0
Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. DP04. SELECTED HOUSING CHARACTERISTICS

Gross Rent Paid


Less than $500:00.00%
$500 to $999:2341.82%
$1,000 to $1,499:00.00%
$1,500 to $1,999:00.00%
$2,000 to $2,499:00.00%
$2,500 to $2,999:00.00%
$3,000 or more:00.00%
No Rent:3258.18%
Total:55100%
Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP04. SELECTED HOUSING CHARACTERISTICS

Median Gross Rent Over Time


Group2011210220132014201520162017201820192020202120222023
Median Rent$531$523$543$757$0$1,170$1,173$0$0$0$0$0$0
Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. DP04. SELECTED HOUSING CHARACTERISTICS

Housing Occupancy


Owner Occupied (with mortgage):8560.71%
Owner Occupied (free and clear, no mortgage):00.00%
Renter Occupied:5539.29%
Total Occupied Housing Units:140100%

Occupied Housing Units:14077.35%
Vacant Housing Units (not graphed):4122.65%
Total Housing Units:181100%
Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP04. SELECTED HOUSING CHARACTERISTICS

Housing Type (Single-Family, Multi-Family, Other)


Single-Family Units:10055.25%
Multi-Family Units:00.00%
Other Units:8144.75%
Total Housing Units:181100%
Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP04. SELECTED HOUSING CHARACTERISTICS

Education, Health & Community


In 2023, 24.90% of adults (25+) have a bachelor's degree or higher, which is on par with the state rate (36.50%). High school or higher is 63.60%, which is far lower than the national rate (89.40%). The uninsured rate is 11.00%, which is on par with the state rate (6.90%). Private coverage is 33.40%, which is far lower than the national rate (67.30%). Public coverage is 57.20%, which is far higher than the national rate (36.30%). The share of people in poverty is 68.40%, which is markedly above the state rate (8.40%), up 31.60 percentage points since 2011 and above its 2019 pre-pandemic level by 57.10 percentage points. This signals a sharp increase in hardship - a shrinking consumer base, heavy pressure on public services, and job-market contraction risks. Among residents ages 3+, the largest enrollment group is elementary (76.36%). College enrollment is 10.00%, which is markedly below the state rate (30.00%), indicating the community may be more oriented toward vocational/trade or direct-to-workforce opportunities.

Explore More:Educational AttainmentHealth InsurancePoverty Over TimeSchool Enrollment

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. Using data from Tables DP02 and DP03.

Educational Attainment of Adults (25 and Older)


Less than 9th grade:308.80%
9th to 12th grade, no diploma:9427.57%
High school graduate (includes equivalency):00.00%
Some college, no degree:6218.18%
Associate's degree:7020.53%
Bachelor's degree:5315.54%
Graduate or professional degree:329.38%
Total:341100%
High school or higher:21763.64%
Bachelor's degree or higher:8524.93%
Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP02. SELECTED SOCIAL CHARACTERISTICS

Health Insurance Coverage by Type (Private, Public, Uninsured)


Private Insurance:20632.85%
Public Insurance:35356.30%
No Insurance:6810.85%
Total:627100%
Has Health Insurance:55989.15%
Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP03. SELECTED ECONOMIC CHARACTERISTICS

Percentage of People in Poverty Over Time (2011-2023)


Group2011210220132014201520162017201820192020202120222023
% of People in Poverty36.8%36.2%25.3%6.3%3.2%6.1%7.1%8.7%11.3%0.0%0.0%19.4%68.4%
Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. DP03. SELECTED ECONOMIC CHARACTERISTICS

Note: Counts of Families & People in poverty are not published at the ZIP Code level due to small sample sizes. Percentages shown are survey estimates from the American Community Survey (ACS). They may differ from official poverty statistics. The U.S. Census Bureau defines poverty status by comparing a family's or individual's total income with federal poverty thresholds that vary by family size and composition.

School Enrollment by Education Level (Ages 3 and Older)


Nursery School, Preschool:00.00%
Kindergarten:00.00%
Elementary school (grades 1-8):16876.36%
High school (grades 9-12):3013.64%
College or graduate school:2210.00%
Total:220100%
Early Childhood:00.00%
K-12 (Primary & Secondary School):19890.00%
Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP02. SELECTED SOCIAL CHARACTERISTICS

Business & Employment Statistics


ZIP Code 91963 supports both business and residential activity. According to the Business Census (2023), there are 9 business establishments, employing about 26 people with an annual payroll of $1,129,000. USPS data shows 249 residential mailboxes and 3 business mailboxes, reflecting local delivery coverage.

# Residential Mailboxes:249Source: USPS
# Business Mailboxes:3Source: USPS
Total Delivery Receptacles:504Source: USPS
Single Family Delivery Units:105Source: USPS
Multi Family Delivery Units:144Source: USPS
# of Businesses:9Source: CBP
1st Quarter Payroll:$273,000Source: CBP
Annual Payroll:$1,129,000Source: CBP
# of Employees:26Source: CBP

Geography, Land Area, & Statistical Classifications


ZIP Code 91963 is located in San Diego County, California, within the San Diego-Chula Vista-Carlsbad, CA Metropolitan Statistical Area (CBSA 41740) and California's 48th Congressional District. This Metro area has a population of 3,282,782 people, about 0.03% of whom live in ZIP Code 91963. It covers 41.247 sq mi of land and a water area of 0 sq mi.

CBSA Name:San Diego-Chula Vista-Carlsbad, CASource: Census
CBSA Number:41740Source: Census
CBSA Type:MetroSource: Census
CBSA Division:--Source: Census
CBSA Population:3,282,782Source: Census
MSA:San Diego, CA MSASource: Census
Land Area:41.247 sq miSource: Census
Water Area:--Source: Census
Congressional District:48Source: USPS
Congressional Land Area:145.47 sq miSource: Census
PMSA:--Source: Census
Intro Date:< 2004-10Source: ZIP-Codes.com
Place FIPS Code:0658478Source: Census
Place Name:Potrero CDP; CaliforniaSource: Census

Adjacent & Nearby ZIP Codes


91976 | | 91962

Schools in ZIP Code 91963


ZIP Code 91963 is in the Mountain Empire Unified School District, which serves grades Kindergarten thru 12th. There are 1 public school(s) in this ZIP Code, and we have located 3 private school(s). It also has 6 colleges, universities or post secondary education institutions nearby which would be a short commute to.

Potrero Elementary 24875 Potrero Valley Rd.
Potrero, CA 91963
District: Mountain Empire Unified School District
Pacific Coast Christian Prep 861 Showroom Pl
Chula Vista, CA 91914
District: Private SchoolNearby
Christian Jr/Sr High School 2100 Greenfield Dr
El Cajon, CA 92019
District: Private SchoolNearby
Christian Elementary School-East Campus 2100 Greenfield Dr
El Cajon, CA 92019
District: Private SchoolNearby

Colleges & Post Secondary Schools near ZIP Code 91963


Southern California Seminary 2075 E. Madison Avenue
El Cajon, CA 92019-1108
Type: Post Secondary
Cuyamaca College 900 Rancho San Diego Pky
El Cajon, CA 92019
Type: Post Secondary
Bellus Academy-El Cajon 1073 E Main St
El Cajon, CA 92021
Type: Post Secondary
Southwestern College 900 Otay Lakes Rd.
Chula Vista, CA 91910-7299
Type: Post Secondary
Ata College 1810 Gillespie Way, Suite 104
El Cajon, CA 92020
Type: Post Secondary
San Diego Christian College 200 Riverview Parkway
Santee, CA 92071
Type: Post Secondary

Sources & References


Our sources include trusted federal and licensed data from the United States Postal Service, U.S. Census Bureau, U.S. Geological Survey, Centers for Medicare & Medicaid Services, and the National Center for Education Statistics, along with proprietary datasets created by ZIP-Codes.com. Data last updated on October 1, 2025.

  1. U.S. Postal Service [Last Updated: 10/1/2025], https://www.usps.com
  2. ZIP-Codes.com Proprietary Data Enhancements [Updated: 10/1/2025], https://www.zip-codes.com
  3. U.S. Census [Updated: Varies], https://www.census.gov
    • U.S. Census Office of Management and Budget [Updated: As Released]
    • U.S. Census 2020 Demographic & Housing Characteristics (DHC) [Decennial] [Updated: 5/25/2023]
    • U.S. Census 2011-2023 American Community Survey 5-year estimates (ACS) [Annually] [Updated: Annually, As Released]
    • U.S. Census Business Patterns (CBD) [Annually] [Updated: Annually, As Released]
    • U.S. Census American National Standards Institute (ANSI) [Updated: As Released]
  4. U.S. Geological Survey [Updated: Varies], https://www.usgs.gov
  5. Centers for Medicare & Medicaid Services [Updated: Annually, As Released], https://www.cms.gov
  6. National Center for Education Statistics [Updated: 10/1/2025], https://nces.ed.gov