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Population & Demographics

ZIP Code 76308 has 20,305 residents and 8,317 households (average 2.24 persons per household). The median age is 34.3 years, slightly younger than the state (35.6) and younger than the nation (38.8). The gender split is 46.9% male and 53.1% female, which is slightly lower than the state male share (49.4%), making this a female-majority area. Largest groups are White (71.7%, much higher than the state average of 50.1% and well above the national average of 61.6%) and Hispanic or Latino (16.1%); Hispanic or Latino residents make up 16.1%, which is much lower than the state average (39.3%).

Explore More:Population Over Time By Age & Gender By Race By Gender Nativity & Citizenship

Source: U.S. Census 2020 Demographics & Housing Characteristics (DHC) and U.S. Census 2011-2023 American Community Survey (ACS) 5-Year Estimates.

2020 Population:	20,305Source: Census DHC
2023 ACS Population Estimate:	21,267Source: Census ACS
2025 ZC Population Estimate:	19,920Source: ZIP-Codes.com
Population Density:	2,587.0 people per sq mile
Average Income:	$70,789Source: Census ACS

Households:	8,317Source: Census DHC
Average House Value:	$198,800Source: Census ACS
Persons Per Household:	2.24Source: Census DHC
Average Family Size:	3.11Source: Census ACS

Population Over Time (with 2010 & 2020 Census Benchmarks)

Line chart of ZIP 76308 population estimates from 2011-2023, with markers for the 2010 and 2020 Decennial Census counts to show growth or decline over time. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Group	2010	2011	2102	2013	2014	2015	2016	2017	2018	2019	2020	2021	2022	2023
Census ACS Population Estimate	--	20,727	19,586	19,509	18,694	19,055	19,063	19,361	19,092	19,493	19,937	20,028	20,493	21,267
Decennial Census	19,677	--	--	--	--	--	--	--	--	--	20,305	--	--	--

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. DP05. DEMOGRAPHIC AND HOUSING ESTIMATES

Population by Age & Gender (Total, Male, Female)

Median Age: 34.3

Male Median Age: 33.5

Female Median Age: 35.1

Line chart for ZIP 76308 showing total, male, and female population by age group. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Group	< 5	5-9	10-14	15-19	20-24	25-29	30-34	35-39	40-44	45-49	50-54	55-59	60-64	65-69	70-74	75-79	80-84	85+
Male	606	532	566	717	1,114	776	638	559	544	424	432	551	523	540	403	265	173	160
Female	550	538	563	993	1,334	730	672	559	475	481	518	687	628	599	497	360	238	360
Total	1,156	1,070	1,129	1,710	2,448	1,506	1,310	1,118	1,019	905	950	1,238	1,151	1,139	900	625	411	520

Source: U.S. Census Bureau (2020) Demographics & Housing Characteristics (DHC)

Pie Chart & Table Comparison Chart

Population by Race

Pie chart of the racial and ethnic makeup of ZIP 76308. Table below includes counts and percentages. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

White:	14,556	67.33%
Black:	1,773	8.20%
Hispanic:*	3,275	15.15%
Asian:	513	2.37%
American Indian:	164	0.76%
Hawaiian:	16	0.07%
Other:	1,323	6.12%
Total:	21,620	100%

Source: U.S. Census Bureau (2020) Demographics & Housing Characteristics (DHC)

* NOTE: Hispanic or Latino is an ethnicity, not a race. This means individuals who identify as Hispanic will also be included in one of the race categories (such as White or Black). As a result, the totals shown here may exceed 100% when Hispanic is displayed alongside racial groups.

Pie Chart & Table Comparison Chart

Gender Breakdown

Simple chart showing male vs female share of the population in ZIP Code 76308. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Gender	Count	%	Median Age
Males:	9,523	46.90%	33.5 years
Females:	10,782	53.10%	35.1 years
Total:	20,305	100%	34.3 years

Source: U.S. Census Bureau (2020) Demographics & Housing Characteristics (DHC)

Nativity & Citizenship

Pie chart showing nativity in ZIP 76308. Categories include native residents (born in the United States, Puerto Rico, U.S. Island Areas, or abroad to American parents) and foreign-born residents. A table below lists counts and percentages. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Native, born in the United States:	19,737	92.81%
Native, born in PR, Island Areas, or abroad:	240	1.13%
Foreign born, naturalized U.S. citizen:	425	2.00%
Foreign born, not a U.S. citizen:	865	6.07%
Total Population:	21,267	100%
Total Native Population:	19,977	93.93%
Total Foreign-born Population:	1,290	6.07%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP02. SELECTED SOCIAL CHARACTERISTICS

Note: Nativity and Citizenship derived from American Community Survey (ACS) 5-year estimates. Total Population listed here will not match official ZIP Code population totals, which are based on the Decennial Census.

Income & Employment

In 2023, the Median household income is $70,789, which is far less than the national median ($78,538), is up $25,484 (56.2%) since 2011 and above its 2019 pre-pandemic level by $17,055. Family households earn a median of $92,429 versus $44,437 for nonfamily households (a difference of $47,992). By gender, male median income is $63,034 and female is $43,750, which is far less than the national female median ($53,445), with a current gap of $19,284 that has widened from 2011 to 2023. The labor-force participation rate is 68.4%, which is notably higher than the national rate (63.5%). The unemployment rate is 1.1%, which is far lower than the national rate (5.2%). The largest occupation group is Management (39.4%).

Explore More:Income Over Time Household Income Employment Status By Occupation

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. Using data from Tables DP02, DP03, DP04 and DP05.

Median Income Over Time (Household, Family, Nonfamily, Male, Female)

Line chart showing median income in ZIP 76308 from 2011-2023 for five series: household, family, nonfamily, male, and female. The table below lists the yearly values. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Income Type	2011	2012	2013	2014	2015	2016	2017	2018	2019	2020	2021	2022	2023
Median Household Income	$45,305	$46,471	$46,546	$46,522	$46,529	$49,112	$48,893	$49,864	$53,734	$57,223	$61,729	$70,872	$70,789
Median Family Income	$69,750	$71,841	$70,792	$73,295	$64,798	$65,893	$65,447	$67,231	$72,337	$73,577	$78,616	$91,387	$92,429
Median NonFamily Income	$31,719	$28,704	$27,765	$28,980	$30,012	$32,635	$31,871	$32,725	$34,403	$36,745	$37,813	$42,301	$44,437
Median Male Income	$42,840	$43,995	$43,302	$44,980	$45,405	$44,310	$46,448	$49,003	$50,328	$53,884	$57,139	$61,788	$63,034
Median Female Income	$35,303	$36,080	$37,793	$35,938	$33,263	$33,096	$33,096	$35,364	$37,150	$39,871	$41,228	$44,946	$43,750

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. DP03. SELECTED ECONOMIC CHARACTERISTICS

Average Household Income

Bar chart showing average household income comparing ZIP 76308, city of Wichita Falls, Wichita County, state of Texas, and United States national values. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP03. SELECTED ECONOMIC CHARACTERISTICS

Pie Chart & Table Comparison Chart

Employment Status

Pie chart of employment status for ZIP 76308, showing the shares who are employed, unemployed, and not in the labor force. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Employed:	10,685	65.54%
Unemployed:	124	0.76%
Not In Labor Force:	5,494	33.70%
Total:	16,303	100%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP03. SELECTED ECONOMIC CHARACTERISTICS

Employment by Occupation (Civilian Employed Population, 16 and Over)

Donut Chart showing the distribution of employed civilians aged 16 and over by occupation category: management, service, sales and office, natural resources and construction, and production and transportation. A table with the same data and percentages is provided as well.Load Chart Manually (if needed)

Management, business, science, and arts:	4,205	39.35%
Service:	1,930	18.06%
Sales and Office:	2,233	20.90%
Natural resources, construction, and maintenance:	623	5.83%
Production, transportation, and material moving:	1,694	15.85%
Total Civilian Employed Population:	10,685	100%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP03. SELECTED ECONOMIC CHARACTERISTICS.

Housing & Affordability

In 2023, the median home value is $198,800, which is much lower than the national median ($303,400), is up $72,100 (56.91%) since 2011 and above its 2019 pre-pandemic level by $58,100. The median gross rent is $1,083, which is much lower than the national median ($1,348), is up $267 (32.72%) since 2011 and above its 2019 pre-pandemic level by $271. Of occupied housing, owners make up 53.80% (54.47% with a mortgage, 45.53% free-and-clear) and renters 46.20% - making this ZIP Code less home ownership than the state and higher than national rental averages. The vacancy rate is 10.50%, which is much higher than the state rate (9.62%).

Explore More:Compare Home Value Home Value Over Time Rent & Over Time Housing Occupancy

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. Using data from Table DP03, SELECTED ECONOMIC CHARACTERISTICS.

Median Home Value (Comparison)

Bar chart showing the median home value for ZIP 76308, compared with Wichita Falls, Wichita County, state of Texas, and the U.S. National Average. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP04. SELECTED HOUSING CHARACTERISTICS

Median Home Value Over Time

Line chart showing median home values for ZIP 76308 across years 2011-2023 using ACS 5-year estimates. The chart displays the typical dollar value of owner-occupied housing units. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Group	2011	2102	2013	2014	2015	2016	2017	2018	2019	2020	2021	2022	2023
Median Home Value	$126,700	$127,800	$130,900	$128,200	$130,600	$130,300	$133,100	$139,300	$140,700	$156,300	$157,500	$185,300	$198,800

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. DP04. SELECTED HOUSING CHARACTERISTICS

Gross Rent Paid

Pie chart of gross rent for renter-occupied homes in ZIP 76308, showing monthly rent brackets and the share of units in each range. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Less than $500:	40	1.01%
$500 to $999:	1,534	38.64%
$1,000 to $1,499:	1,724	43.43%
$1,500 to $1,999:	334	8.41%
$2,000 to $2,499:	261	6.57%
$2,500 to $2,999:	18	0.45%
$3,000 or more:	17	0.43%
No Rent:	42	1.06%
Total:	3,970	100%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP04. SELECTED HOUSING CHARACTERISTICS

Median Gross Rent Over Time

Line chart displaying median gross rent for ZIP 76308 over the years 2011-2023 using ACS 5-year estimates. The chart represents typical monthly housing costs for renter households. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Group	2011	2102	2013	2014	2015	2016	2017	2018	2019	2020	2021	2022	2023
Median Rent	$816	$813	$835	$798	$800	$795	$793	$822	$812	$874	$922	$1,040	$1,083

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. DP04. SELECTED HOUSING CHARACTERISTICS

Housing Occupancy

Pie chart showing housing occupancy for ZIP 76308. Categories include owner-occupied units with a mortgage, owner-occupied units free and clear, and renter-occupied units. A table below lists counts and percentages. Vacant housing units are shown separately in the Vacancy chart. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Owner Occupied (with mortgage):	2,518	29.30%
Owner Occupied (free and clear, no mortgage):	2,105	24.50%
Renter Occupied:	3,970	46.20%
Total Occupied Housing Units:	8,593	100%

Occupied Housing Units:	8,593	89.50%
Vacant Housing Units (not graphed):	1,008	10.50%
Total Housing Units:	9,601	100%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP04. SELECTED HOUSING CHARACTERISTICS

Housing Type (Single-Family, Multi-Family, Other)

Pie chart showing housing type distribution for ZIP 76308. Categories include single-family units (detached or attached), multi-family units (from 2 units up to 50 or more units), and other structures such as mobile homes or boats/RVs. A table below lists counts and percentages for each group.Load Chart Manually (if needed)

Single-Family Units:	6,228	64.87%
Multi-Family Units:	3,244	33.79%
Other Units:	129	1.34%
Total Housing Units:	9,601	100%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP04. SELECTED HOUSING CHARACTERISTICS

Education, Health & Community

In 2023, 34.80% of adults (25+) have a bachelor's degree or higher, which is on par with the state rate (33.10%). High school or higher is 96.00%, which is markedly above the state rate (85.70%). The uninsured rate is 13.30%, which is far higher than the national rate (8.60%). The share of people in poverty is 11.20%, which is comparable to the national rate (8.70%), up 3.80 percentage points since 2011 and above its 2019 pre-pandemic level by 0.90 percentage points. This points to rising hardship - a weaker consumer base, greater strain on public services, and job-market headwinds. Among residents ages 3+, the largest enrollment group is college (48.46%). College enrollment is 48.46%, which is markedly above the state rate (23.90%), indicating the community is likely a college hub with student-driven housing and services.

Explore More:Educational Attainment Health Insurance Poverty Over Time School Enrollment

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. Using data from Tables DP02 and DP03.

Educational Attainment of Adults (25 and Older)

Pie chart of educational attainment for adults (25+) in ZIP 76308, including each level from less than 9th grade to graduate/professional. Summary rows show high school or higher and bachelor's or higher. A table lists counts and percentages.Load Chart Manually (if needed)

Less than 9th grade:	250	1.95%
9th to 12th grade, no diploma:	270	2.10%
High school graduate (includes equivalency):	3,146	24.48%
Some college, no degree:	3,364	26.18%
Associate's degree:	1,347	10.48%
Bachelor's degree:	2,787	21.69%
Graduate or professional degree:	1,685	13.11%
Total:	12,849	100%
High school or higher:	12,329	95.95%
Bachelor's degree or higher:	4,472	34.80%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP02. SELECTED SOCIAL CHARACTERISTICS

Pie Chart & Table Comparison Chart

Health Insurance Coverage by Type (Private, Public, Uninsured)

Pie chart illustrating health insurance coverage by type for ZIP Code 76308. Categories include private insurance, public coverage such as Medicare and Medicaid, and individuals with no health insurance. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Private Insurance:	14,870	63.39%
Public Insurance:	5,837	24.88%
No Insurance:	2,750	11.72%
Total:	23,457	100%
Has Health Insurance:	20,707	88.28%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP03. SELECTED ECONOMIC CHARACTERISTICS

Percentage of People in Poverty Over Time (2011-2023)

Line chart displaying the share of families and people in ZIP 76308 whose income falls below the federal poverty threshold, using ACS 5-year estimates from 2011 through 2023. The chart shows year-to-year changes in the percentage of people in poverty. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Group	2011	2102	2013	2014	2015	2016	2017	2018	2019	2020	2021	2022	2023
% of People in Poverty	7.4%	4.8%	5.2%	4.5%	6.9%	8.0%	9.1%	10.5%	10.3%	10.8%	9.8%	10.8%	11.2%

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. DP03. SELECTED ECONOMIC CHARACTERISTICS

Note: Counts of Families & People in poverty are not published at the ZIP Code level due to small sample sizes. Percentages shown are survey estimates from the American Community Survey (ACS). They may differ from official poverty statistics. The U.S. Census Bureau defines poverty status by comparing a family's or individual's total income with federal poverty thresholds that vary by family size and composition.

School Enrollment by Education Level (Ages 3 and Older)

Pie Chart showing enrollment of residents ages 3 and older in Nursery School or Preschool, Kindergarten, Elementary (grades 1-8), High School (grades 9-12), and College or Graduate School. A table with the same data and percentages is provided as well.Load Chart Manually (if needed)

Nursery School, Preschool:	194	2.73%
Kindergarten:	366	5.15%
Elementary school (grades 1-8):	2,492	35.07%
High school (grades 9-12):	610	8.59%
College or graduate school:	3,443	48.46%
Total:	7,105	100%
Early Childhood:	560	7.88%
K-12 (Primary & Secondary School):	3,468	48.81%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP02. SELECTED SOCIAL CHARACTERISTICS

City:	Wichita Falls, Texas
Names to Avoid:	Lakeside City
Counties:	Wichita County[Primary] Archer County
Timezone:	Central (GMT -06:00)
Local Time:	7:26:44 PM
Population:	20,305 [See All]
Area Code:	940
Classification:	Standard [Normal Street Delivery]
Coordinates:	33.8549, -98.5336
Land Area:	7.849 sq mi
Quick Link:	https://www.zip-codes.com/zip-code/76308/zip-code-76308.asp

# Residential Mailboxes:	8,893Source: USPS
# Business Mailboxes:	1,048Source: USPS
Total Delivery Receptacles:	10,434Source: USPS
Single Family Delivery Units:	5,650Source: USPS
Multi Family Delivery Units:	2,218Source: USPS

# of Businesses:	870Source: CBP
1st Quarter Payroll:	$113,195,000Source: CBP
Annual Payroll:	$464,757,000Source: CBP
# of Employees:	13,489Source: CBP

CBSA Name:	Wichita Falls, TXSource: Census
CBSA Number:	48660Source: Census
CBSA Type:	MetroSource: Census
CBSA Division:	--Source: Census
CBSA Population:	148,978Source: Census
MSA:	Wichita Falls, TX MSASource: Census
Land Area:	7.849 sq miSource: Census
Water Area:	1.419 sq miSource: Census

Congressional District:	13Source: USPS
Congressional Land Area:	38349.24 sq miSource: Census
PMSA:	--Source: Census
Intro Date:	< 2004-10Source: ZIP-Codes.com
Place FIPS Code:	4879000Source: Census
Place Name:	Wichita Falls city; TexasSource: Census

ZIP Code 76308 in Wichita Falls, TX

Population & Demographics

Population Over Time (with 2010 & 2020 Census Benchmarks)

Population by Age & Gender (Total, Male, Female)

Population by Race

Gender Breakdown

Nativity & Citizenship

Income & Employment

Median Income Over Time (Household, Family, Nonfamily, Male, Female)

Average Household Income

Employment Status

Employment by Occupation (Civilian Employed Population, 16 and Over)

Housing & Affordability

Median Home Value (Comparison)

Median Home Value Over Time

Gross Rent Paid

Median Gross Rent Over Time

Housing Occupancy

Housing Type (Single-Family, Multi-Family, Other)

Education, Health & Community

Educational Attainment of Adults (25 and Older)

Health Insurance Coverage by Type (Private, Public, Uninsured)

Percentage of People in Poverty Over Time (2011-2023)

School Enrollment by Education Level (Ages 3 and Older)

Business & Employment Statistics

Geography, Land Area, & Statistical Classifications

Adjacent & Nearby ZIP Codes

Schools in ZIP Code 76308

Colleges & Post Secondary Schools near ZIP Code 76308

Sources & References