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Population & Demographics

ZIP Code 54868 has 15,785 residents and 6,855 households (average 2.24 persons per household). The median age is 44.2 years, older than the state (40.1) and older than the nation (38.8). The gender split is 48.9% male and 51.1% female, which is about the same as the state male share (49.7%), making this a female-majority area. Largest groups are White (92.3%, much higher than the state average of 80.4% and well above the national average of 61.6%) and Hispanic or Latino (3.0%); Hispanic or Latino residents make up 3.0%, which is much lower than the national average (18.7%).

Explore More:Population Over Time By Age & Gender By Race By Gender Nativity & Citizenship

Source: U.S. Census 2020 Demographics & Housing Characteristics (DHC) and U.S. Census 2011-2023 American Community Survey (ACS) 5-Year Estimates.

2020 Population:	15,785Source: Census DHC
2023 ACS Population Estimate:	16,054Source: Census ACS
2025 ZC Population Estimate:	16,385Source: ZIP-Codes.com
Population Density:	74.5 people per sq mile
Average Income:	$64,567Source: Census ACS

Households:	6,855Source: Census DHC
Average House Value:	$199,300Source: Census ACS
Persons Per Household:	2.24Source: Census DHC
Average Family Size:	2.97Source: Census ACS

Population Over Time (with 2010 & 2020 Census Benchmarks)

Line chart of ZIP 54868 population estimates from 2011-2023, with markers for the 2010 and 2020 Decennial Census counts to show growth or decline over time. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Group	2010	2011	2102	2013	2014	2015	2016	2017	2018	2019	2020	2021	2022	2023
Census ACS Population Estimate	--	15,598	15,472	15,648	15,571	15,469	15,380	15,387	15,383	15,247	15,380	15,756	15,865	16,054
Decennial Census	15,512	--	--	--	--	--	--	--	--	--	15,785	--	--	--

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. DP05. DEMOGRAPHIC AND HOUSING ESTIMATES

Population by Age & Gender (Total, Male, Female)

Median Age: 44.2

Male Median Age: 42.2

Female Median Age: 46.5

Line chart for ZIP 54868 showing total, male, and female population by age group. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Group	< 5	5-9	10-14	15-19	20-24	25-29	30-34	35-39	40-44	45-49	50-54	55-59	60-64	65-69	70-74	75-79	80-84	85+
Male	406	450	491	468	441	456	474	497	387	440	465	544	593	502	421	328	178	175
Female	410	434	456	477	387	453	438	456	421	429	440	605	640	531	502	381	235	374
Total	816	884	947	945	828	909	912	953	808	869	905	1,149	1,233	1,033	923	709	413	549

Source: U.S. Census Bureau (2020) Demographics & Housing Characteristics (DHC)

Pie Chart & Table Comparison Chart

Population by Race

Pie chart of the racial and ethnic makeup of ZIP 54868. Table below includes counts and percentages. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

White:	14,566	93.60%
Black:	91	0.58%
Hispanic:*	473	3.04%
Asian:	147	0.94%
American Indian:	96	0.62%
Hawaiian:	3	0.02%
Other:	186	1.20%
Total:	15,562	100%

Source: U.S. Census Bureau (2020) Demographics & Housing Characteristics (DHC)

* NOTE: Hispanic or Latino is an ethnicity, not a race. This means individuals who identify as Hispanic will also be included in one of the race categories (such as White or Black). As a result, the totals shown here may exceed 100% when Hispanic is displayed alongside racial groups.

Pie Chart & Table Comparison Chart

Gender Breakdown

Simple chart showing male vs female share of the population in ZIP Code 54868. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Gender	Count	%	Median Age
Males:	7,716	48.88%	42.2 years
Females:	8,069	51.12%	46.5 years
Total:	15,785	100%	44.2 years

Source: U.S. Census Bureau (2020) Demographics & Housing Characteristics (DHC)

Nativity & Citizenship

Pie chart showing nativity in ZIP 54868. Categories include native residents (born in the United States, Puerto Rico, U.S. Island Areas, or abroad to American parents) and foreign-born residents. A table below lists counts and percentages. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Native, born in the United States:	15,741	98.05%
Native, born in PR, Island Areas, or abroad:	50	0.31%
Foreign born, naturalized U.S. citizen:	118	0.74%
Foreign born, not a U.S. citizen:	145	1.64%
Total Population:	16,054	100%
Total Native Population:	15,791	98.36%
Total Foreign-born Population:	263	1.64%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP02. SELECTED SOCIAL CHARACTERISTICS

Note: Nativity and Citizenship derived from American Community Survey (ACS) 5-year estimates. Total Population listed here will not match official ZIP Code population totals, which are based on the Decennial Census.

Income & Employment

In 2023, the Median household income is $64,567, which is far less than the national median ($78,538), is up $19,787 (44.2%) since 2011 and above its 2019 pre-pandemic level by $12,435. Family households earn a median of $86,054 versus $34,286 for nonfamily households (a difference of $51,768). By gender, male median income is $56,771 and female is $43,250, which is considerably lower than the national female median ($53,445), with a current gap of $13,521 that has widened from 2011 to 2023. The labor-force participation rate is 64.2%, which is slightly below the state rate (65.5%). The unemployment rate is 2.7%, which is much lower than the national rate (5.2%). The largest occupation group is Management (38.5%).

Explore More:Income Over Time Household Income Employment Status By Occupation

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. Using data from Tables DP02, DP03, DP04 and DP05.

Median Income Over Time (Household, Family, Nonfamily, Male, Female)

Line chart showing median income in ZIP 54868 from 2011-2023 for five series: household, family, nonfamily, male, and female. The table below lists the yearly values. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Income Type	2011	2012	2013	2014	2015	2016	2017	2018	2019	2020	2021	2022	2023
Median Household Income	$44,780	$41,512	$40,895	$39,985	$41,618	$43,883	$48,022	$49,278	$52,132	$53,093	$53,814	$57,049	$64,567
Median Family Income	$56,845	$56,014	$56,379	$55,014	$55,563	$62,201	$65,548	$66,713	$71,239	$69,266	$72,900	$79,838	$86,054
Median NonFamily Income	$25,287	$23,192	$22,609	$23,184	$24,405	$25,434	$27,101	$29,331	$31,534	$29,692	$27,578	$32,340	$34,286
Median Male Income	$42,792	$44,539	$44,400	$42,171	$40,558	$41,525	$41,067	$42,775	$46,012	$50,867	$51,867	$52,889	$56,771
Median Female Income	$30,355	$30,507	$32,030	$33,280	$34,250	$34,573	$34,436	$34,243	$33,645	$33,256	$34,776	$39,448	$43,250

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. DP03. SELECTED ECONOMIC CHARACTERISTICS

Average Household Income

Bar chart showing average household income comparing ZIP 54868, city of Rice Lake, Barron County, state of Wisconsin, and United States national values. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP03. SELECTED ECONOMIC CHARACTERISTICS

Pie Chart & Table Comparison Chart

Employment Status

Pie chart of employment status for ZIP 54868, showing the shares who are employed, unemployed, and not in the labor force. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Employed:	8,026	62.44%
Unemployed:	226	1.76%
Not In Labor Force:	4,602	35.80%
Total:	12,854	100%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP03. SELECTED ECONOMIC CHARACTERISTICS

Employment by Occupation (Civilian Employed Population, 16 and Over)

Donut Chart showing the distribution of employed civilians aged 16 and over by occupation category: management, service, sales and office, natural resources and construction, and production and transportation. A table with the same data and percentages is provided as well.Load Chart Manually (if needed)

Management, business, science, and arts:	3,088	38.47%
Service:	1,082	13.48%
Sales and Office:	1,441	17.95%
Natural resources, construction, and maintenance:	884	11.01%
Production, transportation, and material moving:	1,531	19.08%
Total Civilian Employed Population:	8,026	100%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP03. SELECTED ECONOMIC CHARACTERISTICS.

Housing & Affordability

In 2023, the median home value is $199,300, which is considerably lower than the national median ($303,400), is up $61,200 (44.32%) since 2011 and above its 2019 pre-pandemic level by $44,100. The median gross rent is $850, which is much lower than the national median ($1,348), is up $234 (37.99%) since 2011 and above its 2019 pre-pandemic level by $126. Of occupied housing, owners make up 70.35% (52.30% with a mortgage, 47.70% free-and-clear) and renters 29.65% - making this ZIP Code more home ownership than the state and under national rental averages. The vacancy rate is 10.71%, which is considerably lower than the state rate (11.08%).

Explore More:Compare Home Value Home Value Over Time Rent & Over Time Housing Occupancy

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. Using data from Table DP03, SELECTED ECONOMIC CHARACTERISTICS.

Median Home Value (Comparison)

Bar chart showing the median home value for ZIP 54868, compared with Rice Lake, Barron County, state of Wisconsin, and the U.S. National Average. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP04. SELECTED HOUSING CHARACTERISTICS

Median Home Value Over Time

Line chart showing median home values for ZIP 54868 across years 2011-2023 using ACS 5-year estimates. The chart displays the typical dollar value of owner-occupied housing units. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Group	2011	2102	2013	2014	2015	2016	2017	2018	2019	2020	2021	2022	2023
Median Home Value	$138,100	$141,400	$142,000	$145,600	$142,700	$149,000	$151,800	$154,500	$155,200	$165,200	$167,600	$186,100	$199,300

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. DP04. SELECTED HOUSING CHARACTERISTICS

Gross Rent Paid

Pie chart of gross rent for renter-occupied homes in ZIP 54868, showing monthly rent brackets and the share of units in each range. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Less than $500:	279	13.79%
$500 to $999:	1,013	50.07%
$1,000 to $1,499:	506	25.01%
$1,500 to $1,999:	98	4.84%
$2,000 to $2,499:	22	1.09%
$2,500 to $2,999:	3	0.15%
$3,000 or more:	16	0.79%
No Rent:	86	4.25%
Total:	2,023	100%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP04. SELECTED HOUSING CHARACTERISTICS

Median Gross Rent Over Time

Line chart displaying median gross rent for ZIP 54868 over the years 2011-2023 using ACS 5-year estimates. The chart represents typical monthly housing costs for renter households. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Group	2011	2102	2013	2014	2015	2016	2017	2018	2019	2020	2021	2022	2023
Median Rent	$616	$630	$599	$591	$596	$639	$681	$683	$724	$758	$787	$823	$850

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. DP04. SELECTED HOUSING CHARACTERISTICS

Housing Occupancy

Pie chart showing housing occupancy for ZIP 54868. Categories include owner-occupied units with a mortgage, owner-occupied units free and clear, and renter-occupied units. A table below lists counts and percentages. Vacant housing units are shown separately in the Vacancy chart. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Owner Occupied (with mortgage):	2,510	36.79%
Owner Occupied (free and clear, no mortgage):	2,289	33.55%
Renter Occupied:	2,023	29.65%
Total Occupied Housing Units:	6,822	100%

Occupied Housing Units:	6,822	89.29%
Vacant Housing Units (not graphed):	818	10.71%
Total Housing Units:	7,640	100%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP04. SELECTED HOUSING CHARACTERISTICS

Housing Type (Single-Family, Multi-Family, Other)

Pie chart showing housing type distribution for ZIP 54868. Categories include single-family units (detached or attached), multi-family units (from 2 units up to 50 or more units), and other structures such as mobile homes or boats/RVs. A table below lists counts and percentages for each group.Load Chart Manually (if needed)

Single-Family Units:	5,789	75.77%
Multi-Family Units:	1,532	20.05%
Other Units:	319	4.18%
Total Housing Units:	7,640	100%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP04. SELECTED HOUSING CHARACTERISTICS

Education, Health & Community

In 2023, 25.30% of adults (25+) have a bachelor's degree or higher, which is far lower than the national rate (35.00%). High school or higher is 94.10%, which is well above the national rate (89.40%). The uninsured rate is 7.70%, which is on par with the state rate (5.30%). The share of people in poverty is 3.20%, which is far lower than the national rate (8.70%), down 2.00 percentage points since 2011 and below its 2019 pre-pandemic level by 1.90 percentage points. This suggests a positive shift in the local economic and social landscape - higher incomes, steadier consumer demand, and a strengthening tax base. Among residents ages 3+, the largest enrollment group is elementary (46.80%). College enrollment is 16.47%, which is far lower than the national rate (26.70%), indicating the community may be more oriented toward vocational/trade or direct-to-workforce opportunities.

Explore More:Educational Attainment Health Insurance Poverty Over Time School Enrollment

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. Using data from Tables DP02 and DP03.

Educational Attainment of Adults (25 and Older)

Pie chart of educational attainment for adults (25+) in ZIP 54868, including each level from less than 9th grade to graduate/professional. Summary rows show high school or higher and bachelor's or higher. A table lists counts and percentages.Load Chart Manually (if needed)

Less than 9th grade:	203	1.82%
9th to 12th grade, no diploma:	460	4.11%
High school graduate (includes equivalency):	3,958	35.39%
Some college, no degree:	1,992	17.81%
Associate's degree:	1,737	15.53%
Bachelor's degree:	1,731	15.48%
Graduate or professional degree:	1,103	9.86%
Total:	11,184	100%
High school or higher:	10,521	94.07%
Bachelor's degree or higher:	2,834	25.34%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP02. SELECTED SOCIAL CHARACTERISTICS

Pie Chart & Table Comparison Chart

Health Insurance Coverage by Type (Private, Public, Uninsured)

Pie chart illustrating health insurance coverage by type for ZIP Code 54868. Categories include private insurance, public coverage such as Medicare and Medicaid, and individuals with no health insurance. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Private Insurance:	11,311	61.51%
Public Insurance:	5,848	31.80%
No Insurance:	1,229	6.68%
Total:	18,388	100%
Has Health Insurance:	17,159	93.32%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP03. SELECTED ECONOMIC CHARACTERISTICS

Percentage of People in Poverty Over Time (2011-2023)

Line chart displaying the share of families and people in ZIP 54868 whose income falls below the federal poverty threshold, using ACS 5-year estimates from 2011 through 2023. The chart shows year-to-year changes in the percentage of people in poverty. Chart loads automatically and replaces this content. Load Chart Manually (if needed)

Group	2011	2102	2013	2014	2015	2016	2017	2018	2019	2020	2021	2022	2023
% of People in Poverty	5.2%	6.5%	7.2%	10.0%	10.2%	9.5%	7.8%	7.7%	5.1%	5.8%	6.4%	6.6%	3.2%

Source: U.S. Census 2011-2023 American Community Survey 5-Year Estimates. DP03. SELECTED ECONOMIC CHARACTERISTICS

Note: Counts of Families & People in poverty are not published at the ZIP Code level due to small sample sizes. Percentages shown are survey estimates from the American Community Survey (ACS). They may differ from official poverty statistics. The U.S. Census Bureau defines poverty status by comparing a family's or individual's total income with federal poverty thresholds that vary by family size and composition.

School Enrollment by Education Level (Ages 3 and Older)

Pie Chart showing enrollment of residents ages 3 and older in Nursery School or Preschool, Kindergarten, Elementary (grades 1-8), High School (grades 9-12), and College or Graduate School. A table with the same data and percentages is provided as well.Load Chart Manually (if needed)

Nursery School, Preschool:	339	9.48%
Kindergarten:	141	3.94%
Elementary school (grades 1-8):	1,674	46.80%
High school (grades 9-12):	834	23.32%
College or graduate school:	589	16.47%
Total:	3,577	100%
Early Childhood:	480	13.42%
K-12 (Primary & Secondary School):	2,649	74.06%

Source: U.S. Census 2019-2023 American Community Survey 5-Year Estimates. Table DP02. SELECTED SOCIAL CHARACTERISTICS

City:	Rice Lake, Wisconsin
City Alias:	Canton
Counties:	Barron County[Primary] Rusk County Washburn County
Timezone:	Central (GMT -06:00)
Local Time:	8:09:59 PM
Population:	15,785 [See All]
Area Codes:	715 / 534
Classification:	Standard [Normal Street Delivery]
Coordinates:	45.5142, -91.7050
Land Area:	211.983 sq mi
Quick Link:	https://www.zip-codes.com/zip-code/54868/zip-code-54868.asp

# Residential Mailboxes:	7,315Source: USPS
# Business Mailboxes:	603Source: USPS
Total Delivery Receptacles:	8,106Source: USPS
Single Family Delivery Units:	5,907Source: USPS
Multi Family Delivery Units:	699Source: USPS

# of Businesses:	601Source: CBP
1st Quarter Payroll:	$108,689,000Source: CBP
Annual Payroll:	$457,957,000Source: CBP
# of Employees:	9,384Source: CBP

CBSA Name:	Rice Lake, WISource: Census
CBSA Number:	39960Source: Census
CBSA Type:	MicroSource: Census
CBSA Division:	--Source: Census
CBSA Population:	46,741Source: Census
MSA:	Source: Census
Land Area:	211.983 sq miSource: Census
Water Area:	7.868 sq miSource: Census

Congressional District:	07Source: USPS
Congressional Land Area:	23037.26 sq miSource: Census
PMSA:	Source: Census
Intro Date:	< 2004-10Source: ZIP-Codes.com
Place FIPS Code:	5567350Source: Census
Place Name:	Rice Lake city; WisconsinSource: Census

ZIP Code 54868 in Rice Lake, WI

Population & Demographics

Population Over Time (with 2010 & 2020 Census Benchmarks)

Population by Age & Gender (Total, Male, Female)

Population by Race

Gender Breakdown

Nativity & Citizenship

Income & Employment

Median Income Over Time (Household, Family, Nonfamily, Male, Female)

Average Household Income

Employment Status

Employment by Occupation (Civilian Employed Population, 16 and Over)

Housing & Affordability

Median Home Value (Comparison)

Median Home Value Over Time

Gross Rent Paid

Median Gross Rent Over Time

Housing Occupancy

Housing Type (Single-Family, Multi-Family, Other)

Education, Health & Community

Educational Attainment of Adults (25 and Older)

Health Insurance Coverage by Type (Private, Public, Uninsured)

Percentage of People in Poverty Over Time (2011-2023)

School Enrollment by Education Level (Ages 3 and Older)

Business & Employment Statistics

Geography, Land Area, & Statistical Classifications

Adjacent & Nearby ZIP Codes

Schools in ZIP Code 54868

Colleges & Post Secondary Schools near ZIP Code 54868

Sources & References