| City: | Madison, Wisconsin |
| Names to Avoid: | Maple Bluff |
| County: | Dane County |
| Timezone: | Central (GMT -06:00) |
| Local Time: | 7:49:47 PM |
| Population: | 47,066 [See All] |
| Area Codes: | 353 / 608 |
| Classification: | Standard [Normal Street Delivery] |
| Coordinates: | 43.1236, -89.3481 |
| Land Area: | 21.856 sq mi |
| Quick Link: |
ZIP Code 53704 has 47,066 residents and 21,891 households (average 2.10 persons per household). The median age is 38.0 years, slightly younger than the state (40.1) and about the same as the nation (38.8). The gender split is 49.5% male and 50.5% female, which is about the same as the national male share (49.1%). Largest groups are White (69.3%, much lower than the state average of 80.4% and well above the national average of 61.6%) and Black or African American (11.6%, higher than the state average of 6.4%); Hispanic or Latino residents make up 10.1%, which is much lower than the national average (18.7%).
Explore More:Population Over TimeBy Age & GenderBy RaceBy GenderNativity & Citizenship
| 2020 Population: | 47,066Source: Census DHC |
| 2023 ACS Population Estimate: | 47,136Source: Census ACS |
| 2025 ZC Population Estimate: | 49,478Source: ZIP-Codes.com |
| Population Density: | 2,153.5 people per sq mile |
| Average Income: | $75,007Source: Census ACS |
| Households: | 21,891Source: Census DHC |
| Average House Value: | $289,000Source: Census ACS |
| Persons Per Household: | 2.10Source: Census DHC |
| Average Family Size: | 3.48Source: Census ACS |
| Group | 2010 | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Census ACS Population Estimate | -- | 44,075 | 43,142 | 44,206 | 44,208 | 45,130 | 45,295 | 45,528 | 45,770 | 46,090 | 46,614 | 47,731 | 47,079 | 47,136 |
| Decennial Census | 44,034 | -- | -- | -- | -- | -- | -- | -- | -- | -- | 47,066 | -- | -- | -- |
Median Age: 38
Male Median Age: 37.2
Female Median Age: 38.9
| Group | < 5 | 5-9 | 10-14 | 15-19 | 20-24 | 25-29 | 30-34 | 35-39 | 40-44 | 45-49 | 50-54 | 55-59 | 60-64 | 65-69 | 70-74 | 75-79 | 80-84 | 85+ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Male | 1,271 | 1,229 | 1,213 | 1,096 | 1,458 | 2,158 | 2,295 | 1,981 | 1,733 | 1,389 | 1,436 | 1,439 | 1,426 | 1,315 | 880 | 521 | 267 | 197 |
| Female | 1,217 | 1,203 | 1,169 | 984 | 1,476 | 2,160 | 2,115 | 1,961 | 1,654 | 1,394 | 1,369 | 1,601 | 1,510 | 1,506 | 1,101 | 601 | 331 | 410 |
| Total | 2,488 | 2,432 | 2,382 | 2,080 | 2,934 | 4,318 | 4,410 | 3,942 | 3,387 | 2,783 | 2,805 | 3,040 | 2,936 | 2,821 | 1,981 | 1,122 | 598 | 607 |
| White: | 32,601 | 68.17% |
| Black: | 5,456 | 11.41% |
| Hispanic:* | 4,747 | 9.93% |
| Asian: | 2,501 | 5.23% |
| American Indian: | 299 | 0.63% |
| Hawaiian: | 19 | 0.04% |
| Other: | 2,200 | 4.60% |
| Total: | 47,823 | 100% |
| Gender | Count | % | Median Age |
|---|---|---|---|
| Males: | 23,304 | 49.51% | 37.2 years |
| Females: | 23,762 | 50.49% | 38.9 years |
| Total: | 47,066 | 100% | 38.0 years |
| Native, born in the United States: | 41,924 | 88.94% |
| Native, born in PR, Island Areas, or abroad: | 944 | 2.00% |
| Foreign born, naturalized U.S. citizen: | 1,904 | 4.04% |
| Foreign born, not a U.S. citizen: | 2,364 | 9.05% |
| Total Population: | 47,136 | 100% |
| Total Native Population: | 42,868 | 90.95% |
| Total Foreign-born Population: | 4,268 | 9.05% |
In 2023, the Median household income is $75,007, which is lower than the national median ($78,538), is up $24,188 (47.6%) since 2011 and above its 2019 pre-pandemic level by $12,224. Family households earn a median of $100,734 versus $56,008 for nonfamily households (a difference of $44,726). By gender, male median income is $64,301 and female is $53,375, which is notably higher than the state female median ($51,818), with a current gap of $10,926 that has widened from 2011 to 2023. The labor-force participation rate is 73.9%, which is much higher than the national rate (63.5%). The unemployment rate is 2.4%, which is markedly below the national rate (5.2%). The largest occupation group is Management (52.5%).
Explore More:Income Over TimeHousehold IncomeEmployment StatusBy Occupation
| Income Type | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Median Household Income | $50,819 | $50,459 | $49,105 | $50,831 | $52,033 | $52,804 | $55,758 | $60,257 | $62,783 | $63,805 | $66,079 | $71,609 | $75,007 |
| Median Family Income | $65,008 | $64,488 | $63,629 | $64,825 | $66,846 | $66,889 | $70,630 | $75,453 | $79,203 | $83,342 | $90,526 | $94,280 | $100,734 |
| Median NonFamily Income | $36,350 | $37,035 | $35,828 | $37,189 | $38,226 | $39,193 | $40,707 | $44,508 | $45,329 | $46,753 | $48,458 | $53,370 | $56,008 |
| Median Male Income | $43,643 | $44,822 | $45,605 | $45,514 | $45,587 | $45,763 | $46,924 | $49,175 | $49,435 | $49,778 | $53,239 | $59,235 | $64,301 |
| Median Female Income | $39,410 | $40,681 | $40,592 | $40,721 | $40,871 | $40,580 | $40,823 | $42,369 | $42,320 | $42,966 | $46,591 | $50,779 | $53,375 |
| Employed: | 27,751 | 71.98% |
| Unemployed: | 682 | 1.77% |
| Not In Labor Force: | 10,121 | 26.25% |
| Total: | 38,554 | 100% |
| Management, business, science, and arts: | 14,576 | 52.52% |
| Service: | 4,073 | 14.68% |
| Sales and Office: | 4,203 | 15.15% |
| Natural resources, construction, and maintenance: | 1,490 | 5.37% |
| Production, transportation, and material moving: | 3,409 | 12.28% |
| Total Civilian Employed Population: | 27,751 | 100% |
In 2023, the median home value is $289,000, which is much higher than the state median ($247,400), is up $101,200 (53.89%) since 2011 and above its 2019 pre-pandemic level by $85,500. The median gross rent is $1,231, which is far above the state median ($1,045), is up $399 (47.96%) since 2011 and above its 2019 pre-pandemic level by $208. Of occupied housing, owners make up 53.47% (66.56% with a mortgage, 33.44% free-and-clear) and renters 46.53% - making this ZIP Code less home ownership than the state and higher than national rental averages. The vacancy rate is 4.14%, which is markedly below the state rate (11.08%).
Explore More:Compare Home ValueHome Value Over TimeRent & Over TimeHousing Occupancy
| Group | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Median Home Value | $187,800 | $183,400 | $179,200 | $177,100 | $175,900 | $177,800 | $184,200 | $192,900 | $203,500 | $214,500 | $225,100 | $268,400 | $289,000 |
| Less than $500: | 352 | 3.47% |
| $500 to $999: | 2,251 | 22.19% |
| $1,000 to $1,499: | 4,569 | 45.05% |
| $1,500 to $1,999: | 2,397 | 23.63% |
| $2,000 to $2,499: | 276 | 2.72% |
| $2,500 to $2,999: | 47 | 0.46% |
| $3,000 or more: | 37 | 0.36% |
| No Rent: | 213 | 2.10% |
| Total: | 10,142 | 100% |
| Group | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Median Rent | $832 | $854 | $881 | $887 | $892 | $920 | $954 | $984 | $1,023 | $1,071 | $1,115 | $1,182 | $1,231 |
| Owner Occupied (with mortgage): | 7,758 | 35.59% |
| Owner Occupied (free and clear, no mortgage): | 3,898 | 17.88% |
| Renter Occupied: | 10,142 | 46.53% |
| Total Occupied Housing Units: | 21,798 | 100% |
| Occupied Housing Units: | 21,798 | 95.86% |
| Vacant Housing Units (not graphed): | 942 | 4.14% |
| Total Housing Units: | 22,740 | 100% |
| Single-Family Units: | 11,159 | 49.07% |
| Multi-Family Units: | 11,127 | 48.93% |
| Other Units: | 454 | 2.00% |
| Total Housing Units: | 22,740 | 100% |
In 2023, 49.50% of adults (25+) have a bachelor's degree or higher, which is markedly above the state rate (32.80%), well above both the state and national averages. High school or higher is 95.70%, which is far higher than the national rate (89.40%). The uninsured rate is 5.00%, which is falls below the national rate (8.60%). The share of people in poverty is 6.30%, which is falls below the national rate (8.70%), down 4.60 percentage points since 2011 and below its 2019 pre-pandemic level by 2.10 percentage points. This points to a pronounced improvement in local conditions - rising incomes, firmer consumer demand, and a stronger tax base. Among residents ages 3+, the largest enrollment group is elementary (38.09%). College enrollment is 34.50%, which is markedly above the state rate (25.50%), indicating the community is likely a college hub with student-driven housing and services.
Explore More:Educational AttainmentHealth InsurancePoverty Over TimeSchool Enrollment
| Less than 9th grade: | 681 | 2.03% |
| 9th to 12th grade, no diploma: | 760 | 2.26% |
| High school graduate (includes equivalency): | 6,195 | 18.44% |
| Some college, no degree: | 6,120 | 18.22% |
| Associate's degree: | 3,225 | 9.60% |
| Bachelor's degree: | 10,825 | 32.22% |
| Graduate or professional degree: | 5,792 | 17.24% |
| Total: | 33,598 | 100% |
| High school or higher: | 32,157 | 95.71% |
| Bachelor's degree or higher: | 16,617 | 49.46% |
| Private Insurance: | 34,824 | 67.66% |
| Public Insurance: | 14,307 | 27.80% |
| No Insurance: | 2,339 | 4.54% |
| Total: | 51,470 | 100% |
| Has Health Insurance: | 49,131 | 95.46% |
| Group | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| % of People in Poverty | 10.9% | 11.2% | 12.3% | 11.1% | 9.4% | 9.5% | 9.4% | 8.5% | 8.4% | 8.7% | 7.8% | 7.3% | 6.3% |
Note: Counts of Families & People in poverty are not published at the ZIP Code level due to small sample sizes. Percentages shown are survey estimates from the American Community Survey (ACS). They may differ from official poverty statistics. The U.S. Census Bureau defines poverty status by comparing a family's or individual's total income with federal poverty thresholds that vary by family size and composition.
| Nursery School, Preschool: | 426 | 3.87% |
| Kindergarten: | 940 | 8.54% |
| Elementary school (grades 1-8): | 4,194 | 38.09% |
| High school (grades 9-12): | 1,651 | 15.00% |
| College or graduate school: | 3,799 | 34.50% |
| Total: | 11,010 | 100% |
| Early Childhood: | 1,366 | 12.41% |
| K-12 (Primary & Secondary School): | 6,785 | 61.63% |
ZIP Code 53704 supports both business and residential activity. According to the Business Census (2023), there are 1,179 business establishments, employing about 20,666 people with an annual payroll of $998,017,000. USPS data shows 23,561 residential mailboxes and 1,348 business mailboxes, reflecting local delivery coverage.
| # Residential Mailboxes: | 23,561Source: USPS |
| # Business Mailboxes: | 1,348Source: USPS |
| Total Delivery Receptacles: | 24,862Source: USPS |
| Single Family Delivery Units: | 13,453Source: USPS |
| Multi Family Delivery Units: | 8,617Source: USPS |
| # of Businesses: | 1,179Source: CBP |
| 1st Quarter Payroll: | $247,796,000Source: CBP |
| Annual Payroll: | $998,017,000Source: CBP |
| # of Employees: | 20,666Source: CBP |
ZIP Code 53704 is located in Dane County, Wisconsin, within the Madison, WI Metropolitan Statistical Area (CBSA 31540) and Wisconsin's 2nd Congressional District. This Metro area has a population of 683,967 people, about 6.88% of whom live in ZIP Code 53704. It covers 21.856 sq mi of land and a water area of 0.61 sq mi.
| CBSA Name: | Madison, WISource: Census |
| CBSA Number: | 31540Source: Census |
| CBSA Type: | MetroSource: Census |
| CBSA Division: | --Source: Census |
| CBSA Population: | 683,967Source: Census |
| MSA: | Madison, WI MSASource: Census |
| Land Area: | 21.856 sq miSource: Census |
| Water Area: | 0.61 sq miSource: Census |
| Congressional District: | 02Source: USPS |
| Congressional Land Area: | 4536.69 sq miSource: Census |
| PMSA: | --Source: Census |
| Intro Date: | < 2004-10Source: ZIP-Codes.com |
| Place FIPS Code: | 5548000Source: Census |
| Place Name: | Madison city; WisconsinSource: Census |
ZIP Code 53704 is in the Madison Metropolitan School District, which serves grades Pre-Kindergarten thru 12th. There are 14 public schools and 3 private school(s) in this ZIP Code. It also has 6 colleges, universities or post secondary education institutions nearby which would be a short commute to.
Our sources include trusted federal and licensed data from the United States Postal Service, U.S. Census Bureau, U.S. Geological Survey, Centers for Medicare & Medicaid Services, and the National Center for Education Statistics, along with proprietary datasets created by ZIP-Codes.com. Data last updated on October 1, 2025.