| City: | Hilton Head Island, South Carolina |
| City Alias: | Hilton Head |
| Names to Avoid: | Fairfield |
| County: | Beaufort County |
| Timezone: | Eastern (GMT -05:00) |
| Local Time: | 8:49:06 PM |
| Population: | 15,538 [See All] |
| Area Codes: | 843 / 854 |
| Classification: | Standard [Normal Street Delivery] |
| Coordinates: | 32.1728, -80.7487 |
| Land Area: | 20.704 sq mi |
| Quick Link: |
ZIP Code 29928 has 15,538 residents and 7,836 households (average 1.97 persons per household). The median age is 63.5 years, significantly older than the state (40.5) and significantly older than the nation (38.8). The gender split is 47.6% male and 52.4% female, which is slightly lower than the national male share (49.1%), making this a female-majority area. Largest groups are White (88.8%, much higher than the state average of 63.4% and well above the national average of 61.6%) and Hispanic or Latino (6.0%); Hispanic or Latino residents make up 6.0%, which is much lower than the national average (18.7%).
Explore More:Population Over TimeBy Age & GenderBy RaceBy GenderNativity & Citizenship
| 2020 Population: | 15,538Source: Census DHC |
| 2023 ACS Population Estimate: | 15,178Source: Census ACS |
| 2025 ZC Population Estimate: | 25,846Source: ZIP-Codes.com |
| Population Density: | 750.5 people per sq mile |
| Average Income: | $97,979Source: Census ACS |
| Households: | 7,836Source: Census DHC |
| Average House Value: | $776,600Source: Census ACS |
| Persons Per Household: | 1.97Source: Census DHC |
| Average Family Size: | 2.77Source: Census ACS |
| Group | 2010 | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Census ACS Population Estimate | -- | 15,292 | 15,740 | 15,870 | 16,212 | 17,270 | 17,103 | 16,946 | 16,366 | 16,347 | 15,553 | 14,857 | 14,680 | 15,178 |
| Decennial Census | 16,110 | -- | -- | -- | -- | -- | -- | -- | -- | -- | 15,538 | -- | -- | -- |
Median Age: 63.5
Male Median Age: 63.4
Female Median Age: 63.6
| Group | < 5 | 5-9 | 10-14 | 15-19 | 20-24 | 25-29 | 30-34 | 35-39 | 40-44 | 45-49 | 50-54 | 55-59 | 60-64 | 65-69 | 70-74 | 75-79 | 80-84 | 85+ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Male | 121 | 164 | 211 | 262 | 271 | 222 | 201 | 222 | 233 | 275 | 402 | 643 | 741 | 837 | 941 | 790 | 488 | 377 |
| Female | 122 | 163 | 199 | 233 | 242 | 183 | 206 | 222 | 233 | 326 | 527 | 753 | 952 | 997 | 1,031 | 832 | 454 | 462 |
| Total | 243 | 327 | 410 | 495 | 513 | 405 | 407 | 444 | 466 | 601 | 929 | 1,396 | 1,693 | 1,834 | 1,972 | 1,622 | 942 | 839 |
| White: | 13,801 | 87.68% |
| Black: | 354 | 2.25% |
| Hispanic:* | 937 | 5.95% |
| Asian: | 144 | 0.91% |
| American Indian: | 53 | 0.34% |
| Hawaiian: | 4 | 0.03% |
| Other: | 448 | 2.85% |
| Total: | 15,741 | 100% |
| Gender | Count | % | Median Age |
|---|---|---|---|
| Males: | 7,401 | 47.63% | 63.4 years |
| Females: | 8,137 | 52.37% | 63.6 years |
| Total: | 15,538 | 100% | 63.5 years |
| Native, born in the United States: | 13,651 | 89.94% |
| Native, born in PR, Island Areas, or abroad: | 135 | 0.89% |
| Foreign born, naturalized U.S. citizen: | 585 | 3.85% |
| Foreign born, not a U.S. citizen: | 807 | 9.17% |
| Total Population: | 15,178 | 100% |
| Total Native Population: | 13,786 | 90.83% |
| Total Foreign-born Population: | 1,392 | 9.17% |
In 2023, the Median household income is $97,979, which is far above the state median ($66,818), is up $26,307 (36.7%) since 2011 and above its 2019 pre-pandemic level by $9,365. Family households earn a median of $139,381 versus $67,474 for nonfamily households (a difference of $71,907). By gender, male median income is $60,278 and female is $59,315, which is considerably higher than the state female median ($45,996), with a current gap of $963 that has narrowed from 2011 to 2023. The labor-force participation rate is 44.3%, which is markedly below the national rate (63.5%). The unemployment rate is 2.8%, which is far lower than the national rate (5.2%). The largest occupation group is Management (42.6%).
Explore More:Income Over TimeHousehold IncomeEmployment StatusBy Occupation
| Income Type | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Median Household Income | $71,672 | $71,348 | $70,079 | $69,610 | $70,475 | $73,482 | $74,609 | $77,725 | $88,614 | $85,879 | $88,170 | $95,070 | $97,979 |
| Median Family Income | $97,176 | $96,461 | $90,612 | $89,074 | $87,358 | $94,340 | $96,853 | $103,074 | $114,957 | $121,007 | $117,412 | $127,345 | $139,381 |
| Median NonFamily Income | $42,218 | $44,139 | $45,476 | $45,648 | $46,446 | $46,375 | $46,680 | $47,732 | $47,683 | $60,761 | $68,224 | $71,938 | $67,474 |
| Median Male Income | $41,855 | $44,130 | $45,067 | $41,846 | $42,372 | $45,488 | $47,993 | $60,000 | $72,736 | $58,705 | $50,764 | $52,386 | $60,278 |
| Median Female Income | $37,056 | $38,757 | $39,075 | $35,184 | $38,125 | $38,552 | $38,870 | $41,390 | $46,294 | $47,316 | $52,164 | $57,934 | $59,315 |
| Employed: | 6,121 | 43.04% |
| Unemployed: | 178 | 1.25% |
| Not In Labor Force: | 7,922 | 55.71% |
| Total: | 14,221 | 100% |
| Management, business, science, and arts: | 2,610 | 42.64% |
| Service: | 1,187 | 19.39% |
| Sales and Office: | 1,635 | 26.71% |
| Natural resources, construction, and maintenance: | 224 | 3.66% |
| Production, transportation, and material moving: | 465 | 7.60% |
| Total Civilian Employed Population: | 6,121 | 100% |
In 2023, the median home value is $776,600, which is much higher than the state median ($236,700), is up $198,600 (34.36%) since 2011 and above its 2019 pre-pandemic level by $194,900. The median gross rent is $1,806, which is much higher than the state median ($1,126), is up $691 (61.97%) since 2011 and above its 2019 pre-pandemic level by $492. Of occupied housing, owners make up 83.49% (51.65% with a mortgage, 48.35% free-and-clear) and renters 16.51% - making this ZIP Code more home ownership than the state and under national rental averages. The vacancy rate is 58.87%, which is considerably higher than the national rate (10.43%).
Explore More:Compare Home ValueHome Value Over TimeRent & Over TimeHousing Occupancy
| Group | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Median Home Value | $578,000 | $580,800 | $533,700 | $546,300 | $512,500 | $542,400 | $555,300 | $578,700 | $581,700 | $598,700 | $623,100 | $713,700 | $776,600 |
| Less than $500: | 0 | 0.00% |
| $500 to $999: | 166 | 12.73% |
| $1,000 to $1,499: | 364 | 27.91% |
| $1,500 to $1,999: | 139 | 10.66% |
| $2,000 to $2,499: | 139 | 10.66% |
| $2,500 to $2,999: | 115 | 8.82% |
| $3,000 or more: | 307 | 23.54% |
| No Rent: | 74 | 5.67% |
| Total: | 1,304 | 100% |
| Group | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Median Rent | $1,115 | $1,117 | $1,123 | $1,133 | $1,115 | $1,161 | $1,182 | $1,227 | $1,314 | $1,490 | $1,602 | $1,753 | $1,806 |
| Owner Occupied (with mortgage): | 3,406 | 43.12% |
| Owner Occupied (free and clear, no mortgage): | 3,188 | 40.36% |
| Renter Occupied: | 1,304 | 16.51% |
| Total Occupied Housing Units: | 7,898 | 100% |
| Occupied Housing Units: | 7,898 | 41.13% |
| Vacant Housing Units (not graphed): | 11,306 | 58.87% |
| Total Housing Units: | 19,204 | 100% |
| Single-Family Units: | 8,958 | 46.65% |
| Multi-Family Units: | 9,984 | 51.99% |
| Other Units: | 262 | 1.36% |
| Total Housing Units: | 19,204 | 100% |
In 2023, 63.00% of adults (25+) have a bachelor's degree or higher, which is markedly above the state rate (31.50%), well above both the state and national averages. High school or higher is 97.70%, which is far higher than the national rate (89.40%). The uninsured rate is 7.50%, which is on par with the state rate (10.00%). Public coverage is 51.10%, which is well above the national rate (36.30%). The share of people in poverty is 5.60%, which is markedly below the state rate (10.10%), up 3.60 percentage points since 2011 and above its 2019 pre-pandemic level by 2.40 percentage points. This points to rising hardship - a weaker consumer base, greater strain on public services, and job-market headwinds. Among residents ages 3+, the largest enrollment group is elementary (40.31%). College enrollment is 23.84%, which is comparable to the national rate (26.70%), meaning the community mirrors broader higher-education participation.
Explore More:Educational AttainmentHealth InsurancePoverty Over TimeSchool Enrollment
| Less than 9th grade: | 165 | 1.20% |
| 9th to 12th grade, no diploma: | 154 | 1.12% |
| High school graduate (includes equivalency): | 2,242 | 16.25% |
| Some college, no degree: | 1,777 | 12.88% |
| Associate's degree: | 767 | 5.56% |
| Bachelor's degree: | 4,924 | 35.70% |
| Graduate or professional degree: | 3,764 | 27.29% |
| Total: | 13,793 | 100% |
| High school or higher: | 13,474 | 97.69% |
| Bachelor's degree or higher: | 8,688 | 62.99% |
| Private Insurance: | 10,848 | 55.08% |
| Public Insurance: | 7,713 | 39.16% |
| No Insurance: | 1,135 | 5.76% |
| Total: | 19,696 | 100% |
| Has Health Insurance: | 18,561 | 94.24% |
| Group | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| % of People in Poverty | 2.0% | 3.3% | 4.0% | 2.9% | 2.9% | 3.4% | 2.7% | 2.8% | 3.2% | 3.3% | 4.1% | 4.8% | 5.6% |
Note: Counts of Families & People in poverty are not published at the ZIP Code level due to small sample sizes. Percentages shown are survey estimates from the American Community Survey (ACS). They may differ from official poverty statistics. The U.S. Census Bureau defines poverty status by comparing a family's or individual's total income with federal poverty thresholds that vary by family size and composition.
| Nursery School, Preschool: | 48 | 4.12% |
| Kindergarten: | 83 | 7.12% |
| Elementary school (grades 1-8): | 470 | 40.31% |
| High school (grades 9-12): | 287 | 24.61% |
| College or graduate school: | 278 | 23.84% |
| Total: | 1,166 | 100% |
| Early Childhood: | 131 | 11.23% |
| K-12 (Primary & Secondary School): | 840 | 72.04% |
ZIP Code 29928 supports both business and residential activity. According to the Business Census (2023), there are 1,089 business establishments, employing about 12,894 people with an annual payroll of $602,563,000. USPS data shows 13,120 residential mailboxes and 914 business mailboxes, reflecting local delivery coverage.
| # Residential Mailboxes: | 13,120Source: USPS |
| # Business Mailboxes: | 914Source: USPS |
| Total Delivery Receptacles: | 17,044Source: USPS |
| Single Family Delivery Units: | 8,604Source: USPS |
| Multi Family Delivery Units: | 2,304Source: USPS |
| # of Businesses: | 1,089Source: CBP |
| 1st Quarter Payroll: | $139,172,000Source: CBP |
| Annual Payroll: | $602,563,000Source: CBP |
| # of Employees: | 12,894Source: CBP |
ZIP Code 29928 is located in Beaufort County, South Carolina, within the Hilton Head Island-Bluffton-Port Royal, SC Metropolitan Statistical Area (CBSA 25940) and South Carolina's 1st Congressional District. This Metro area has a population of 222,781 people, about 6.97% of whom live in ZIP Code 29928. It covers 20.704 sq mi of land and a water area of 7.323 sq mi.
| CBSA Name: | Hilton Head Island-Bluffton-Port Royal, SCSource: Census |
| CBSA Number: | 25940Source: Census |
| CBSA Type: | MetroSource: Census |
| CBSA Division: | --Source: Census |
| CBSA Population: | 222,781Source: Census |
| MSA: | Source: Census |
| Land Area: | 20.704 sq miSource: Census |
| Water Area: | 7.323 sq miSource: Census |
| Congressional District: | 01Source: USPS |
| Congressional Land Area: | 1547.86 sq miSource: Census |
| PMSA: | Source: Census |
| Intro Date: | < 2004-10Source: ZIP-Codes.com |
| Place FIPS Code: | 4534045Source: Census |
| Place Name: | Hilton Head Island town; South CarolinaSource: Census |
We could not locate which school district 29928 belongs to, but we will update this once new district data is released. There are 0 public schools with a nearby mailing address, but we have located 5 public schools nearby. There are however 2 private school(s). It also has 6 colleges, universities or post secondary education institutions nearby which would be a short commute to.
Our sources include trusted federal and licensed data from the United States Postal Service, U.S. Census Bureau, U.S. Geological Survey, Centers for Medicare & Medicaid Services, and the National Center for Education Statistics, along with proprietary datasets created by ZIP-Codes.com. Data last updated on October 1, 2025.