| City: | Salem, Oregon |
| County: | Marion County |
| Timezone: | Pacific (GMT -08:00) |
| Local Time: | 9:36:43 PM |
| Population: | 56,393 [See All] |
| Area Codes: | 503 / 971 |
| Classification: | Standard [Normal Street Delivery] |
| Coordinates: | 44.9586, -123.0026 |
| Land Area: | 11.305 sq mi |
| Quick Link: |
ZIP Code 97301 has 56,393 residents and 19,328 households (average 2.65 persons per household). The median age is 33.9 years, younger than the state (39.9) and younger than the nation (38.8). The gender split is 51.9% male and 48.1% female, which is slightly higher than the national male share (49.1%), making this a male-majority area. Largest groups are White (60.7%, much lower than the state average of 74.8%) and Hispanic or Latino (35.5%); Hispanic or Latino residents make up 35.5%, which is much higher than the state average (13.9%), and Other / Two or More Races share is much higher than the state average (6.3%).
Explore More:Population Over TimeBy Age & GenderBy RaceBy GenderNativity & Citizenship
| 2020 Population: | 56,393Source: Census DHC |
| 2023 ACS Population Estimate: | 56,274Source: Census ACS |
| 2025 ZC Population Estimate: | 56,755Source: ZIP-Codes.com |
| Population Density: | 4,988.3 people per sq mile |
| Average Income: | $57,497Source: Census ACS |
| Households: | 19,328Source: Census DHC |
| Average House Value: | $310,800Source: Census ACS |
| Persons Per Household: | 2.65Source: Census DHC |
| Average Family Size: | 3.55Source: Census ACS |
| Group | 2010 | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Census ACS Population Estimate | -- | 52,884 | 53,608 | 55,437 | 54,972 | 54,844 | 54,743 | 56,393 | 55,448 | 56,196 | 57,194 | 56,636 | 55,386 | 56,274 |
| Decennial Census | 53,518 | -- | -- | -- | -- | -- | -- | -- | -- | -- | 56,393 | -- | -- | -- |
Median Age: 33.9
Male Median Age: 33.8
Female Median Age: 34.1
| Group | < 5 | 5-9 | 10-14 | 15-19 | 20-24 | 25-29 | 30-34 | 35-39 | 40-44 | 45-49 | 50-54 | 55-59 | 60-64 | 65-69 | 70-74 | 75-79 | 80-84 | 85+ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Male | 1,712 | 1,881 | 1,923 | 2,370 | 2,358 | 2,474 | 2,450 | 2,237 | 1,948 | 1,748 | 1,763 | 1,632 | 1,582 | 1,253 | 867 | 500 | 301 | 252 |
| Female | 1,716 | 1,647 | 1,716 | 2,247 | 2,264 | 2,254 | 2,076 | 1,716 | 1,614 | 1,451 | 1,483 | 1,514 | 1,484 | 1,362 | 1,012 | 654 | 424 | 508 |
| Total | 3,428 | 3,528 | 3,639 | 4,617 | 4,622 | 4,728 | 4,526 | 3,953 | 3,562 | 3,199 | 3,246 | 3,146 | 3,066 | 2,615 | 1,879 | 1,154 | 725 | 760 |
| White: | 34,218 | 49.49% |
| Black: | 1,169 | 1.69% |
| Hispanic:* | 20,017 | 28.95% |
| Asian: | 1,180 | 1.71% |
| American Indian: | 1,263 | 1.83% |
| Hawaiian: | 1,003 | 1.45% |
| Other: | 10,295 | 14.89% |
| Total: | 69,145 | 100% |
| Gender | Count | % | Median Age |
|---|---|---|---|
| Males: | 29,251 | 51.87% | 33.8 years |
| Females: | 27,142 | 48.13% | 34.1 years |
| Total: | 56,393 | 100% | 33.9 years |
| Native, born in the United States: | 45,665 | 81.15% |
| Native, born in PR, Island Areas, or abroad: | 816 | 1.45% |
| Foreign born, naturalized U.S. citizen: | 2,370 | 4.21% |
| Foreign born, not a U.S. citizen: | 7,423 | 17.40% |
| Total Population: | 56,274 | 100% |
| Total Native Population: | 46,481 | 82.60% |
| Total Foreign-born Population: | 9,793 | 17.40% |
In 2023, the Median household income is $57,497, which is much lower than the state median ($80,426), is up $22,811 (65.8%) since 2011 and above its 2019 pre-pandemic level by $13,656. Family households earn a median of $65,713 versus $39,832 for nonfamily households (a difference of $25,881). By gender, male median income is $45,542 and female is $44,077, which is well under the state female median ($55,932), with a current gap of $1,465 that has narrowed from 2011 to 2023. The labor-force participation rate is 59.7%, which is tends to be lower than the national rate (63.5%). The unemployment rate is 6.6%, which is higher than the national rate (5.2%). The largest occupation group is Management (30.2%).
Explore More:Income Over TimeHousehold IncomeEmployment StatusBy Occupation
| Income Type | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Median Household Income | $34,686 | $35,934 | $37,006 | $35,218 | $36,455 | $37,569 | $39,283 | $39,670 | $43,841 | $45,959 | $48,149 | $53,113 | $57,497 |
| Median Family Income | $40,636 | $41,382 | $41,716 | $40,572 | $41,393 | $42,637 | $46,680 | $48,262 | $51,804 | $52,504 | $56,238 | $62,233 | $65,713 |
| Median NonFamily Income | $26,383 | $25,791 | $27,180 | $26,491 | $25,846 | $25,666 | $26,709 | $27,156 | $30,488 | $31,043 | $31,758 | $38,287 | $39,832 |
| Median Male Income | $31,660 | $32,089 | $33,293 | $32,384 | $32,138 | $31,433 | $32,180 | $31,570 | $35,195 | $36,169 | $38,748 | $42,294 | $45,542 |
| Median Female Income | $28,845 | $29,022 | $29,621 | $28,591 | $29,560 | $29,077 | $29,339 | $31,039 | $33,361 | $37,019 | $40,361 | $43,987 | $44,077 |
| Employed: | 24,907 | 55.59% |
| Unemployed: | 1,772 | 3.96% |
| Not In Labor Force: | 18,125 | 40.45% |
| Total: | 44,804 | 100% |
| Management, business, science, and arts: | 7,516 | 30.18% |
| Service: | 5,453 | 21.89% |
| Sales and Office: | 5,392 | 21.65% |
| Natural resources, construction, and maintenance: | 3,159 | 12.68% |
| Production, transportation, and material moving: | 3,387 | 13.60% |
| Total Civilian Employed Population: | 24,907 | 100% |
In 2023, the median home value is $310,800, which is much lower than the state median ($454,200), is up $152,500 (96.34%) since 2011 and above its 2019 pre-pandemic level by $128,200. The median gross rent is $1,197, which is well under the state median ($1,450), is up $486 (68.35%) since 2011 and above its 2019 pre-pandemic level by $301. Of occupied housing, owners make up 43.18% (69.78% with a mortgage, 30.22% free-and-clear) and renters 56.82% - making this ZIP Code less home ownership than the state and higher than national rental averages. The vacancy rate is 4.69%, which is much lower than the national rate (10.43%).
Explore More:Compare Home ValueHome Value Over TimeRent & Over TimeHousing Occupancy
| Group | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Median Home Value | $158,300 | $155,400 | $150,100 | $143,400 | $142,400 | $141,700 | $150,600 | $160,400 | $182,600 | $210,100 | $232,400 | $274,900 | $310,800 |
| Less than $500: | 898 | 7.74% |
| $500 to $999: | 2,781 | 23.97% |
| $1,000 to $1,499: | 4,344 | 37.45% |
| $1,500 to $1,999: | 2,427 | 20.92% |
| $2,000 to $2,499: | 771 | 6.65% |
| $2,500 to $2,999: | 115 | 0.99% |
| $3,000 or more: | 80 | 0.69% |
| No Rent: | 184 | 1.59% |
| Total: | 11,600 | 100% |
| Group | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Median Rent | $711 | $732 | $724 | $729 | $734 | $744 | $792 | $860 | $896 | $942 | $1,031 | $1,118 | $1,197 |
| Owner Occupied (with mortgage): | 6,151 | 30.13% |
| Owner Occupied (free and clear, no mortgage): | 2,664 | 13.05% |
| Renter Occupied: | 11,600 | 56.82% |
| Total Occupied Housing Units: | 20,415 | 100% |
| Occupied Housing Units: | 20,415 | 95.31% |
| Vacant Housing Units (not graphed): | 1,004 | 4.69% |
| Total Housing Units: | 21,419 | 100% |
| Single-Family Units: | 12,072 | 56.36% |
| Multi-Family Units: | 8,466 | 39.53% |
| Other Units: | 881 | 4.11% |
| Total Housing Units: | 21,419 | 100% |
In 2023, 18.10% of adults (25+) have a bachelor's degree or higher, which is markedly below the state rate (36.20%). High school or higher is 80.90%, which is markedly below the state rate (91.70%). The uninsured rate is 12.00%, which is markedly above the state rate (6.20%). Public coverage is 47.90%, which is well above the national rate (36.30%). The share of people in poverty is 13.20%, which is markedly above the state rate (7.30%), down 9.60 percentage points since 2011 and below its 2019 pre-pandemic level by 3.30 percentage points. This points to a pronounced improvement in local conditions - rising incomes, firmer consumer demand, and a stronger tax base. Among residents ages 3+, the largest enrollment group is elementary (43.71%). College enrollment is 24.25%, which is comparable to the national rate (26.70%), meaning the community mirrors broader higher-education participation.
Explore More:Educational AttainmentHealth InsurancePoverty Over TimeSchool Enrollment
| Less than 9th grade: | 3,382 | 9.23% |
| 9th to 12th grade, no diploma: | 3,625 | 9.89% |
| High school graduate (includes equivalency): | 9,604 | 26.21% |
| Some college, no degree: | 10,055 | 27.44% |
| Associate's degree: | 3,324 | 9.07% |
| Bachelor's degree: | 4,384 | 11.97% |
| Graduate or professional degree: | 2,265 | 6.18% |
| Total: | 36,639 | 100% |
| High school or higher: | 29,632 | 80.88% |
| Bachelor's degree or higher: | 6,649 | 18.15% |
| Private Insurance: | 27,136 | 45.78% |
| Public Insurance: | 25,692 | 43.35% |
| No Insurance: | 6,442 | 10.87% |
| Total: | 59,270 | 100% |
| Has Health Insurance: | 52,828 | 89.13% |
| Group | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| % of People in Poverty | 22.8% | 23.3% | 24.6% | 25.9% | 25.5% | 21.0% | 19.3% | 17.9% | 16.5% | 16.0% | 14.2% | 13.8% | 13.2% |
Note: Counts of Families & People in poverty are not published at the ZIP Code level due to small sample sizes. Percentages shown are survey estimates from the American Community Survey (ACS). They may differ from official poverty statistics. The U.S. Census Bureau defines poverty status by comparing a family's or individual's total income with federal poverty thresholds that vary by family size and composition.
| Nursery School, Preschool: | 597 | 4.34% |
| Kindergarten: | 732 | 5.32% |
| Elementary school (grades 1-8): | 6,015 | 43.71% |
| High school (grades 9-12): | 3,081 | 22.39% |
| College or graduate school: | 3,337 | 24.25% |
| Total: | 13,762 | 100% |
| Early Childhood: | 1,329 | 9.66% |
| K-12 (Primary & Secondary School): | 9,828 | 71.41% |
ZIP Code 97301 supports both business and residential activity. According to the Business Census (2023), there are 2,224 business establishments, employing about 33,463 people with an annual payroll of $1,872,704,000. USPS data shows 21,417 residential mailboxes and 2,741 business mailboxes, reflecting local delivery coverage.
| # Residential Mailboxes: | 21,417Source: USPS |
| # Business Mailboxes: | 2,741Source: USPS |
| Total Delivery Receptacles: | 23,493Source: USPS |
| Single Family Delivery Units: | 9,373Source: USPS |
| Multi Family Delivery Units: | 2,454Source: USPS |
| # of Businesses: | 2,224Source: CBP |
| 1st Quarter Payroll: | $471,861,000Source: CBP |
| Annual Payroll: | $1,872,704,000Source: CBP |
| # of Employees: | 33,463Source: CBP |
ZIP Code 97301 is located in Marion County, Oregon, within the Salem, OR Metropolitan Statistical Area (CBSA 41420) and Oregon's 6th Congressional District. This Metro area has a population of 435,085 people, about 12.96% of whom live in ZIP Code 97301. It covers 11.305 sq mi of land and a water area of 0.17 sq mi.
| CBSA Name: | Salem, ORSource: Census |
| CBSA Number: | 41420Source: Census |
| CBSA Type: | MetroSource: Census |
| CBSA Division: | --Source: Census |
| CBSA Population: | 435,085Source: Census |
| MSA: | Portland-Salem, OR-WA CMSASource: Census |
| Land Area: | 11.305 sq miSource: Census |
| Water Area: | 0.17 sq miSource: Census |
| Congressional District: | 06Source: USPS |
| Congressional Land Area: | 0 sq miSource: Census |
| PMSA: | Salem, OR PMSASource: Census |
| Intro Date: | < 2004-10Source: ZIP-Codes.com |
| Place FIPS Code: | 4164900Source: Census |
| Place Name: | Salem city; OregonSource: Census |
ZIP Code 97301 is in the Salem-Keizer School District 24J, which serves grades Kindergarten thru 12th. There are 17 public schools and 8 private school(s) in this ZIP Code. It also has 6 colleges, universities or post secondary education institutions nearby which would be a short commute to.
Our sources include trusted federal and licensed data from the United States Postal Service, U.S. Census Bureau, U.S. Geological Survey, Centers for Medicare & Medicaid Services, and the National Center for Education Statistics, along with proprietary datasets created by ZIP-Codes.com. Data last updated on October 1, 2025.