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| ZIP Codes: | 54494 & 54495 [See All] |
| County: | Wood County, WI |
| Area Code: | 715 |
| Time Zone: | Central (GMT -06:00) |
| Local Time: | 12:00:00 AM |
| Population: | 18,877 (Census Place) [More Demographics] |
| Statistical Area: | Wisconsin Rapids-Marshfield, WI [Learn More] |
| Coordinates: | 44.3642, -89.8368 |
| Land Area: | 229.31 sq miles (ZIP Codes) |
| Quick Link: |
Wisconsin Rapids, WI has 35,373 residents, with an average household size of 2.2. The gender split is 46.0% male and 54.0% female - about the same as the national split. By age, the top brackets are 30-34 (6.8%) and 35-39 (5.7%). By race, White and Some Other Race are the largest groups. Hispanic or Latino (of any race) is 4.2%. Those born outside the United States make up 2.4% (lower than the Nation).
Explore More: Population Over Time By Age & Gender By Race By Gender Nativity & Citizenship
There are two kinds of demographics shown in the charts for Wisconsin Rapids, WI. Each covers a different geographic boundary and has different criteria for what is included. Learn More
| Total Population: | 35,058 |
| Total Households: | 15,346 |
| Total Housing Units: | 16,356 |
| Average Household Size: | 2.25 |
| Average Family Size: | 3.04 |
All ZIP Codes assigned this City name by the USPS.
| Total Population: | 18,877 |
| Total Households: | 8,655 |
| Total Housing Units: | 9,265 |
| Average Household Size: | 2.13 |
| Average Family Size: | 3.43 |
Data for the U.S. Census Place.
| Group | 2010 | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Census ACS Population Estimate | -- | 34,832 | 34,559 | 34,336 | 34,384 | 34,204 | 34,038 | 33,919 | 34,165 | 33,903 | 34,220 | 35,185 | 35,420 | 35,373 |
| Decennial Census | 34,763%> | -- | -- | -- | -- | -- | -- | -- | -- | -- | 35,058 | -- | -- | -- |
Median Age: 43.6
Male Median Age: 42.4
Female Median Age: 44.9
| Group | < 5 | 5-9 | 10-14 | 15-19 | 20-24 | 25-29 | 30-34 | 35-39 | 40-44 | 45-49 | 50-54 | 55-59 | 60-64 | 65-69 | 70-74 | 75-79 | 80-84 | 85+ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Male | 958 | 974 | 1,059 | 1,012 | 849 | 949 | 1,077 | 1,004 | 928 | 997 | 1,143 | 1,403 | 1,376 | 1,126 | 893 | 639 | 467 | 382 |
| Female | 938 | 955 | 1,050 | 961 | 878 | 946 | 952 | 960 | 885 | 979 | 1,137 | 1,464 | 1,428 | 1,181 | 984 | 760 | 627 | 737 |
| Total | 1,896 | 1,929 | 2,109 | 1,973 | 1,727 | 1,895 | 2,029 | 1,964 | 1,813 | 1,976 | 2,280 | 2,867 | 2,804 | 2,307 | 1,877 | 1,399 | 1,094 | 1,119 |
| White: | 31,746 | 91.21% |
| Black: | 331 | 0.95% |
| Hispanic:* | 1,181 | 3.39% |
| Asian: | 814 | 2.34% |
| American Indian: | 308 | 0.88% |
| Hawaiian: | 11 | 0.03% |
| Other: | 416 | 1.20% |
| Total: | 34,807 | 100% |
All ZIP Codes assigned this City name by the USPS.
| Gender | Count | Percentage | Median Age |
|---|---|---|---|
| Males: | 17,236 | 49.16% | 42.4 years |
| Females: | 17,822 | 50.84% | 44.9 years |
| Total: | 35,058 | 100% | 43.6 years |
All ZIP Codes assigned this City name by the USPS.
| Native, born in the United States: | 34,570 | 97.73% |
| Native, born in PR, Island Areas, or abroad: | 132 | 0.37% |
| Foreign born, naturalized U.S. citizen: | 378 | 1.07% |
| Foreign born, not a U.S. citizen: | 293 | 1.90% |
| Total Population: | 35,373 | 100% |
| Total Native Population: | 34,702 | 98.10% |
| Total Foreign-born Population: | 671 | 1.90% |
ZIP Codes in Wisconsin Rapids, WI have an average household income of $60,281 (much lower than the State by 20.3%, and much lower than the Nation by 23.2%). Family vs nonfamily earnings show a significant gap ($80,037 vs $35,997). Employment participation is about the same as the Nation (63.3%). The unemployment rate is 7.2%, which is much higher than the Nation (5.2%).
Explore More: Income Over Time Household Income Employment Status By Occupation
| Income Type | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Median Household Income | $44,225 | $43,399 | $43,001 | $42,852 | $43,581 | $44,164 | $46,252 | $49,148 | $50,884 | $50,905 | $52,739 | $58,045 | $60,281 |
| Median Family Income | $54,970 | $54,031 | $54,404 | $57,060 | $55,980 | $58,732 | $60,441 | $62,552 | $62,863 | $63,336 | $64,230 | $73,202 | $80,037 |
| Median NonFamily Income | $25,218 | $25,773 | $25,825 | $25,759 | $27,492 | $27,790 | $28,982 | $30,888 | $30,861 | $30,207 | $31,691 | $33,237 | $35,997 |
| Median Male Income | $43,220 | $42,923 | $44,956 | $43,678 | $43,905 | $46,342 | $46,589 | $47,156 | $48,553 | $51,013 | $51,583 | $57,417 | $61,172 |
| Median Female Income | $31,619 | $32,199 | $31,643 | $34,605 | $34,562 | $34,408 | $33,952 | $34,436 | $34,641 | $35,246 | $38,794 | $43,146 | $44,624 |
| Employed: | 16,858 | 58.81% |
| Unemployed: | 957 | 3.34% |
| Not In Labor Force: | 10,852 | 37.86% |
| Total: | 28,667 | 100% |
All ZIP Codes assigned this City name by the USPS.
| Management, business, science, and arts: | 5,126 | 30.41% |
| Service: | 2,987 | 17.72% |
| Sales and Office: | 3,216 | 19.08% |
| Natural resources, construction, and maintenance: | 1,978 | 11.73% |
| Production, transportation, and material moving: | 3,551 | 21.06% |
| Total Civilian Employed Population: | 16,858 | 100% |
In Wisconsin Rapids, WI, the median home value is $144,350 - much lower than the State by 41.7%, and up $31,550 (28.0%) since 2020. Renters pay an average of $879 per month - much lower than the State by 15.9%, and up $129 (17.2%) since 2020. Most renters in Wisconsin Rapids pay under $1,000 (62.2%). About 62.2% pay under $1,000 and 5.9% pay $2,000+; the under $1,000 share is much higher than the Nation. Of occupied housing, owners make up 56.4% (58.2% have a mortgage) and renters make up 43.6% - owners are much lower than the Nation.
Explore More: Compare Home Value Home Value Over Time Rent & Over Time Housing Occupancy
| Group | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Median Home Value | $103,150 | $104,600 | $104,900 | $103,450 | $103,250 | $106,000 | $107,850 | $112,250 | $111,700 | $112,800 | $117,050 | $140,900 | $144,350 |
| Less than $500: | 387 | 9.55% |
| $500 to $999: | 2,084 | 51.43% |
| $1,000 to $1,499: | 1,039 | 25.64% |
| $1,500 to $1,999: | 200 | 4.94% |
| $2,000 to $2,499: | 16 | 0.39% |
| $2,500 to $2,999: | 54 | 1.33% |
| $3,000 or more: | 141 | 3.48% |
| No Rent: | 131 | 3.23% |
| Total: | 4,052 | 100% |
All ZIP Codes assigned this City name by the USPS.
| Group | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Median Rent | $571 | $581 | $594 | $616 | $630 | $657 | $701 | $736 | $753 | $750 | $797 | $874 | $879 |
| Owner Occupied (with mortgage): | 6,384 | 42.03% |
| Owner Occupied (free and clear, no mortgage): | 4,753 | 31.29% |
| Renter Occupied: | 4,052 | 26.68% |
| Total Occupied Housing Units: | 15,189 | 100% |
| Occupied Housing Units: | 15,189 | 90.87% |
| Vacant Housing Units (not graphed): | 1,526 | 9.13% |
| Total Housing Units: | 16,715 | 100% |
16.9% of adults (25+) have a bachelor-s degree or higher, well below the state rate (32.8%) and well below the national average (35.0%). High school or higher is 92.2%, which is slightly below the state rate (93.4%). The share of people in poverty is 9.2%, which is slightly above the state rate (6.6%) and about the same as the national rate (8.7%), down 1.5 percentage points since 2011 and about the same as its 2019 pre-pandemic level.
Explore More: Educational Attainment Health Insurance Poverty Over Time School Enrollment
| Less than 9th grade: | 429 | 1.71% |
| 9th to 12th grade, no diploma: | 1,004 | 4.00% |
| High school graduate (includes equivalency): | 9,627 | 38.35% |
| Some college, no degree: | 4,851 | 19.33% |
| Associate's degree: | 3,978 | 15.85% |
| Bachelor's degree: | 3,687 | 14.69% |
| Graduate or professional degree: | 1,525 | 6.08% |
| Total: | 25,101 | 100% |
| High school graduate or higher: | 23,668 | 94.29% |
| Bachelor's degree or higher: | 5,212 | 20.76% |
All ZIP Codes assigned this City name by the USPS.
| Private Insurance: | 25,430 | 60.43% |
| Public Insurance: | 15,178 | 36.07% |
| No Insurance: | 1,475 | 3.50% |
| Total: | 42,083 | 100% |
| Has Health Insurance: | 40,608 | 96.50% |
All ZIP Codes assigned this City name by the USPS.
| Group | 2011 | 2102 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| % of People in Poverty | 10.7% | 10.7% | 11.9% | 10.0% | 8.6% | 8.9% | 9.0% | 9.3% | 9.7% | 8.4% | 10.6% | 9.9% | 9.2% |
Note: Counts of Families & People in poverty are not published at the ZIP Code level due to small sample sizes. Percentages shown are survey estimates from the American Community Survey (ACS). They may differ from official poverty statistics. The U.S. Census Bureau defines poverty status by comparing a family's or individual's total income with federal poverty thresholds that vary by family size and composition.
| Nursery School, Preschool: | 620 | 8.52% |
| Kindergarten: | 441 | 6.06% |
| Elementary school (grades 1-8): | 3,453 | 47.44% |
| High school (grades 9-12): | 1,786 | 24.54% |
| College or graduate school: | 979 | 13.45% |
| Total: | 7,279 | 100% |
| Early Childhood: | 1,061 | 14.58% |
| K-12 (Primary & Secondary School): | 5,680 | 78.03% |
Wisconsin Rapids supports both business and residential activity. According to the Business Census (2024), there are 791 business establishments, employing about 11,052 people with an annual payroll of $510,419,000. USPS data shows 15,943 residential mailboxes and 873 business mailboxes, reflecting local delivery coverage.
| # Residential Mailboxes: | 15,943Source: USPS |
| # Business Mailboxes: | 873Source: USPS |
| Total Delivery Receptacles: | 18,098Source: USPS |
| Single Family Delivery Units: | 13,848Source: USPS |
| Multi Family Delivery Units: | 786Source: USPS |
| # of Businesses: | 791Source: CBP |
| 1st Quarter Payroll: | $122,636,000Source: CBP |
| Annual Payroll: | $510,419,000Source: CBP |
| # of Employees: | 11,052Source: CBP |
All ZIP Codes assigned this City name by the USPS.
Wisconsin Rapids, WI is located in Wood County, within the Wisconsin Rapids-Marshfield, WI Metropolitan Statistical Area (CBSA 49220) and spans 2 of Wisconsin's 3rd and 7th Congressional Districts. This Micro area has a population of 74,039 people, about 47.4% of whom live in Wisconsin Rapids. ZIP Codes here cover 229.31 sq mi of land and a water area of 10.153 sq mi.
| CBSA Name: | Wisconsin Rapids-Marshfield, WISource: Census |
| CBSA Number: | 49220Source: Census |
| CBSA Type: | MicroSource: Census |
| CBSA Division: | --Source: Census |
| CBSA Population: | 74,039Source: Census |
| MSA: | --Source: Census |
| PMSA: | --Source: Census |
| Land Area: | 229.31 sq miSource: Census |
| Water Area: | 10.153 sq miSource: Census |
| Congressional District(s): | 03,07Source: USPS |
| Intro Date: | < 2004-10Source: ZIP-Codes.com |
| Place FIPS Code: | 88200Source: Census |
| Place Name: | Wisconsin Rapids city; WisconsinSource: Census |
Sum of all ZIP Codes assigned this City name by the USPS.
Our sources include trusted federal and licensed data from the United States Postal Service, U.S. Census Bureau, U.S. Geological Survey, Centers for Medicare & Medicaid Services, and the National Center for Education Statistics, along with proprietary datasets created by ZIP-Codes.com. Data last updated on March 1, 2026.